UAE Volume 14

76 MARKET Hertz, the world’s number one car rental company, have been the worldwide market leader since 1918. Having the largest global vehicle rental network, it now operates in over 8,000 locations in more than 150 countries. Recognised as the leading airport car rental brand in the US as well as over 69 major airports in Europe, North America, Latin America, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports across Africa, Asia and the Middle East. Hertz, in the UAE, offer a wide range of car rental products that mainly include l Daily,Weekly, Monthly, Quarterly Rentals l Leasing (12 months and above) l Guest and Staff transportation l Event Transport Services Each product is customized to suit the requirements of UAE Residents,Tourists, Business Travelers and Corporate Clients ACHIEVEMENTS Hertz in the UAE is celebrating its 25 years’ anniversary, and 100 years internationally. Hertz UAE was chosen as the best car rental company in the Middle East by readers of the Business Traveler Magazine for 4 years and won the Superbrands Award for 7 years, endorsing the intrinsic strength of Hertz UAE and its brand value. Hertz also won MENATravel Awards in 2013 and 2014 in the ‘Best Car Rental - International Brand, Middle East and North Africa’ category. Alongside this, Hertz UAE has also retained its ranking as the favourite car rental company rated by customers booking through Rentalcars.com for the third year in a row. Hertz has been the industry leader in car rental over the years.Their best-practice and commitment to quality and customer service are acknowledged by their customers and competitors. Hertz work hard to ensure the highest levels of customer satisfaction at par with global standards, their varied fleet of diverse and quality vehicles and the ongoing training they perform with their associates makes them the industry leaders.This reflects Hertz’ innovative approach to doing business by offering an outstanding experience to their customers. HISTORY Hertz in the United Arab Emirates is part of the Al-Futtaim Automotive Group of Companies. Hertz have retained market leadership in the UAE in terms of service, quality, and sheer capacity for over 25 years. Significant investments in the company’s fleet, infrastructure and personnel accompanied by an aggressive marketing campaign have made Hertz UAE the leading car rental and leasing company in the country. Hertz has an overall fleet of over 11,000 vehicles operating with fifteen branches in strategic locations across the United Arab Emirates. Hertz UAE currently employs over 450 associates from over 32 different nationalities – reflecting a truly international workforce which responds dynamically to the needs of their diverse client family. The Al-Futtaim management of the Hertz brand in the UAE has reaped a number of successes in recent years.This is reinforced with the continued investment in the Hertz UAE values, both from a branding perspective and helping drive up excellence in customer service standards. Investment in building the awareness, presence and reputation of the Hertz brand has been instrumental in ensuring success of the UAE operation. PRODUCT Hertz in the UAE, addresses various segments - namely car rentals, lease and managed transportation to name a few. Renting a car locally in the Middle East, or internationally, can be complicated with so many companies to choose from and often with