UAE Volume 14

28 MARKET MCI believe that when people come together, magic happens. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence.The business is founded on the human insight: When people come together magic happens. Bringing people together to build communities and creating experiences is the DNA of the company. “From a small business in 1987 with one office in Geneva, four employees and seven events per year we’ve grown to a large enterprise in 2017 with more than 2,300 people in 60 offices delivering over 5,500 projects for corporations, associations and governments across Europe, the Americas,Asia- Pacific, India, the Middle East and Africa.” - Roger Tondeur, Chairman and President, MCI Group. ACHIEVEMENTS MCI Middle East has won several awards in the past and continues to win. Some of the awards won are: l Business Excellence Award 2018, Bizz Awards l Superbrand Award 2018 l IAPCO Driving Excellence Award 2017 l Superbrand Award 2017 l Superbrand Award 2016 l Superbrand Award 2015 l Superbrand Award 2014 l Innovation in Sustainability Award 2014 l Best Meeting or Conference - 1st IOF Middle East and Africa Osteoporosis Meeting l Middle East Events Awards 2012 Dubai l Best Destination Management Company in the United Arab Emirates l The MICE Report Awards 2012 Dubai HISTORY MCI Middle East started its operations in 2006 in Dubai, United Arab Emirates, the business centre of the Middle East, against the backdrop of immense growth in the region for destination management (DMC), association management and consulting (AM&C), corporate event planning and organising and professional congress organisation (PCO). Today MCI Middle East is the regional headquarters for India, Middle East and Africa (IMEA) region with offices in Abu Dhabi (UAE), Riyadh (Saudi Arabia), Johannesburg, Cape Town (South Africa), and in Bengaluru, New Delhi, Hyderabad and Mumbai (India).The IMEA region delivers mandates across 30 countries in the region and delivers over 300 conferences, meetings and various consulting projects with over 150 full time employees. MCI Middle East recently opened its doors to MCI Oman in the Sultanate of Oman which reaffirms MCI’s strategy of growing the Middle East and driving the meetings industry forward in its emerging markets. Their business in Saudi Arabia has also been witnessing tremendous growth despite the changes in the local economy at various levels. MCI have doubled the number of events they organise in Saudi Arabia and the turnover has been over four times, as compared to 2016. The UAE of course continues to be MCI’s core business, driving their strategic intent in the region and also leading key initiatives of regional expansion. With a global team of sponsorship, exhibition, association management and delegate acquisition experts, partners can grow their meeting attendances, increase industry support and raise investment from sponsors. MCI’s customers trust and believe in them and they continue to drive industry best practices and high quality services to support their clients in achieving their business objectives as well as return on investment. PRODUCTS With the understanding of their customers’ strategic objectives, MCI combine their global expertise to create powerful and innovative experiences through offline and online events, meetings and conferences. Using their association management and communication expertise, they establish community building programs aimed at engaging stakeholders before, during and after the event. MCI design and deliver meetings and events that are memorable and impactful. For associations, they strengthen the community, drive impact and take the association to the next level. Their global business units are dedicated to Healthcare, Information and Communication Technology, Finance, Sports, FMCG, Automotive, Energy & Utilities and Business Services. MCI recognise the power of experiences to build stronger people relationships.Their brand portfolio integrates a range of creative and strategic disciplines to offer clients the best advice to better engage and activate their target communities. Core Business Solutions l Meetings and Events Management MCI engage their audiences and fortify their key messages using their meeting solutions. With hybrid, live and digital experiences, MCI experts will work with their clients to ensure the meeting is a success.Turning conventional events into extraordinary experiences is what they do! From the creation of a stunning concept, through impeccable production, to the seamless management of every logistical detail, MCI ensure the message is delivered with maximum impact. From the healthcare and life sciences sector to the luxury, ICT, automotive and FMCG industries, MCI’s industry experts create customised solutions for meetings and events based on individual challenges and opportunities in the context of the industry. l Association Management Associations are under more competitive pressure than ever to prove their relevance to members, sponsors, and other stakeholders. MCI will work with the association to refine their mission, identify new opportunities, and set goals, then flawlessly execute on operations and logistics.Together, they will produce the resources and experiences that will make the association everything its members need: a thought leader, a standard setter, and a community of expertise. l Full Congress Management (PCO) Managing a congress is its own specialised skill - one that MCI has spent decades honing. In the process they have developed customisable, state-