Publisher Mike English Country Director Champagne Thiankhwae Marketing & Media Of cer Teerapong Chamegonrak Creative Consultant Pisit Charoenvanitchakul © 2025 Superbrands Published by Superbrands Ltd. 35 BALI-ARDS LANE LONDON N13 IXW United Kingdom Superbrands Thailand Bangkok 10400 Thailand No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or any other information storage or retrieval system relating to all or part of the text, photographs or logotypes without the written permission of the publisher All of the companies who own the Superbrands featured in this publication have given their consent for the use of the brand name, logotype and photographs shown. Any enquiry regarding a speci c Superbrand should be made to the relevant company. Printed in Thailand ISBN 0-233926731-1 : +668 8956 5556 : Superbrands Thailand : champagne@superbrands.com
Content Foreword The Superbrands Recipe American Standard AROY-D Bangchak Benjarong Rice Blackmores Chaosua Chua Hah Seng DOS Life Giffarine Haier IF Inthanin Khao Shong Klean&Kare LG Lunio Magnolia Major Cineplex Morakot MTS Gold Muang Thai Life Assurance Ngern Tidlor Nippon Paint OWNDAYS Thai Richy VITADAY WDC Brand Guardians 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66
The Superbrands Organisation
A Mark Of Excellence From its conception in 1993 and UK launch in 1994, Superbrands has grown into a global organisation and today operates in more that 92 countries around the world and across five continents – which makes “Superbrands” a truly global brand. Superbrands History Superbrands began life in 1994 as a radio show on GLR (now BBC London 94.9). This broadcast aimed to give ordinary consumers an insight into the significant brands that touched upon their lives. After the success of the show the Superbrands organisation was founded in 1995. Its mandate focused on promoting the discipline of branding and identifying and paying tribute to exceptional brands. At the time it was not imagined that within only a few years the organisation could have achieved such phenomenal success – or be the global authority that it is today. The first Superbrands reference book published in the UK contained brands ranging from international icons such as American Express and Coca-Cola to UK favourites like British Airways and Cadbury. The trend of mixing international and local brands highly rated by the relevant national selection process continues today. Sixteen percent of the brands from that first publication qualified and were featured in the tenth anniversary edition of Superbrands UK, published in 2005. Thirty-eight percent of those brands continue to be members internationally. Two further UK editions, each increasing in size and stature, were completed in 1996 and 1997. This paved the way for the first international Superbrands programme to be launched in Australia. Its publisher was Stephen P. Smith who created the Superbrands concept and founded the international organisation. In 2000, a sustained period of international growth ensued with Denmark, France, Hong Kong, Spain, Sweden and the USA beginning programmes. More recently, Argentina, Canada, Germany, Japan and South Africa have joined the international network. Exceptional growth has occurred in Asia, Europe and the Middle East. Today, Superbrands is the world’s leading brand recognition platform and is established in more than 92 countries around the world. International operations are run on a license basis whereby local rights are awarded to experienced and highly qualified individuals. Each operational head forms part of the international editorial board acting as gate keepers to the Superbrands accolade and responsible for the integrity of the programme. Superbrands presents expert and consumer opinion on branding. The organisation promotes the discipline of branding and recognises the exceptional and most valued brands. THINGS YOU DIDN’T KNOW ABOUT SUPERBRANDS Superbrands started life as a radio talk show broadcast on Greater London Radio (now BBC Radio London) in the UK. Superbrands launched in 1994 and the first book was published in London in 1995. Today, Superbrands operates in more than 92 countries worldwide, across five continents. Superbrands has published more than 35,000 brand case histories for over 4,500 of the worlds biggest and most valuable brands. Brands participating in more than 20 editions of Superbrands include international icons such as American Express, Avis, Coca-Cola, DHL, Gillette, McDonalds, Nokia, Philips and Sony. Coca-Cola has participated in over 50 Superbrands programmes around the world. The iconic Superbrands logo is widely recognised by consumers as a mark of brand excellence and distinction. On average, 70% of Asian consumers say that they are more likely to consider buying a brand they see associated with the Superbrands logo. Asian consumers also say that they consider brands displaying the Superbrands logo to be more trustworthy and of higher quality than other brands. • • • • • • • • • 2025 THAILAND’S CHOICE
Creative Marketing Superior Products Exceptional Brands
Superbrands Television The SBTV video productions mirror the text and images from the brand presentations in the Superbrands books. This is the most effective way to showcase the brands strengths and Superbrands Status through an important new digital delivery platform. SBTV creates high quality video footage for our Superbrands clients. Brands can use this footage to promote their brand stories of successes to their clients, shareholders, investors, staff, customers and within the brands supply chains. This video can be used on Social Media outlets such as Facebook, Twitter, Google+, and YouTube, etc. to create the viral effect. In addition, the QR codes for SBTV videos can also be used across brands’ above-the-line marketing channels, e.g. television, print, any out-of-home media as well as the TVs at the office reception areas, at conferences, seminars, road shows or conventions. We have also created a SuperbrandsTV site on YouTube where all the brand videos from around the world are posted. To-date, the site has received almost 15.5 million views and has more than 56,000 subscribers. Suggested ways to use SBTV videos SBTV clients can incorporate a QR Code on their existing print advertisements which will allow consumers with Smartphones the ability to scan the QR Code from the print advertisement providing a direct link to the brand’s SBTV video. Consumers will then be able to learn more about the brand and its achievements through scanning the QR Code and receiving the SBTV brand video on their Smartphones. SBTV videos are perfect for brands to run on their company websites and social media outlets such as Facebook, Twitter, MySpace, Google+, YouTube and web sites generally. SBTV is a wonderful and long lasting presentation about the brand for your most important customers and suppliers. SBTV can be presented to your directors, senior management and key executives nationally and internationally. SBTV can be used as an excellent promotional video for visiting dignitaries, senior personnel and other guests. SBTV is a perfect video to run on TV’s in reception areas. SBTV can be used to reinforce your brands’ great achievements and successes at seminars, conventions, trade shows and conferences. SBTV is an ideal video medium to support your investor relations programmes. It will provide the investment community with a better understanding of your brand’s positioning, strengths and value within the market. SBTV is a useful medium for all Human Resources and Staff Development programmes. SBTV can play an important part in your briefings to journalists, researchers, academics and students, and it will underline your strengths and points of difference. SBTV will prove to be an excellent communicator of information about the brand with advertising agency executives, as well as those involved with public relations and corporate communications. For more information visit www.superbrandstv.com & YouTube channel www.youtube. com/user/superbrandstv/videos SuperbrandsTV (SBTV) is a new service offered exclusively to clients of Superbrands. Through our production team in New York, brands which have attained the prestigious ‘Superbrands Status’ can now bring their presentations in the Superbrands books to life through video animation. • • • • • • • • • •
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Mike English Director Superbrands Superbrands is about celebrating those who have turned names into narratives, logos into love stories, and products into promises that people believe in – they have built brands that resonate in the marketplace. But I want to talk about another marketplace. One that’s quieter, closer, and often overlooked. It doesn’t exist out there—it lives right here, inside your own company. I’m talking about selling your brand ethos to your staff. Because here’s the truth: your brand isn’t just what customers see. It’s what employees feel. If the people who work for you don’t believe in your mission, your vision, your values—then no amount of glossy campaigns or clever taglines can make up for it.Your brand promise will EP[E]W WSYRH LSPPS[ MJ MX MWR´X ½VWX WTSOIR ¾YIRXP] MR ]SYV S[R LEPPW 8LMRO EFSYX MX ;LIR WXEJJ FIPMIZI MR XLI FVERH XLI] HSR´X NYWX HS XLIMV NSFW°XLI] PMZI ]SYV WXSV] 8LI] HSR´X NYWX wear the logo on their badge—they carry it in their hearts. Every conversation with a client, IZIV] TVSHYGX WLMTTIH IZIV] WIVZMGI HIPMZIVIH FIGSQIW ER EGX SJ FVERH FYMPHMRK 8LEX´W XLI kind of marketing you can’t buy—because it comes from real conviction, not a scripted pitch. Great branding doesn’t start in the boardroom—it starts in the break room. It’s nurtured in team meetings, reinforced in training, and lived in those thousands of small, daily decisions XLEX HI½RI E GSQTER]´W GYPXYVI 7S PIX YW EWO SYVWIPZIW ,EZI [I MRWTMVIH SYV S[R TISTPI ½VWX# ,EZI [I IUYMTTIH XLIQ RSX NYWX [MXL WOMPPW FYX [MXL FIPMIJ# -J FVERHMRK MW EFSYX GVIEXMRK XVYWX ERH QIERMRK JSV GYWXSQIVW internal branding is about creating trust and meaning for the very people who make the brand possible. ;LIR ]SYV XIEQ FIGSQIW ]SYV FVERH´W QSWX TEWWMSREXI EYHMIRGI WSQIXLMRK QEKMGEP LETTIRW your company stops being a place where people work and becomes a cause they champion. And when that happens, your customers don’t just buy your product—they join your movement. /IIT XIPPMRK ]SYV WXSV] XS XLI [SVPH &YX RIZIV JSVKIX XS XIPP MX ½VWX ERH XIPP MX FIWX XS XLI people sitting just a few desks away.
10 A Superbrand never knows the word 'best,' it only knows the word 'better.' A Superbrand believes nothing is the best and it needs improvement from time to time while retaining its core personality. Every single complaint and compliment from customers counts for a Superbrand as they are the key to success and their perception toward the brand de nes what the brand really is. What's the most important for a Superbrand is to gain positive perception that exceeds the portrayed brand personality. The signi cant challenge for a Superbrand is to maintain its top-of-mind position in this fast-moving market. Thus, a Superbrand does not compete but it offers differentiation or something that never exists in the market before to always stay in the frontline. MR. CHARN SRIVIKORN Chairman Gaysorn Land Asset Management Co., Ltd. Building Brands in an Age of Constant Change The faster marketing evolves, the deeper we must understand our consumers. Amid endless shifts in technology, trends, and platforms, the only constant is our understanding of humanity - the emotions, needs, and motivations that drive people. When we understand people deeply, we understand brands more clearly.That’s why the ‘Consumer- rst mindset’ is the foundation of modern brand building. It’s not just about knowing what consumers buy, but why they choose it, how they feel, and what inspires their decisions. Successful brands today aren’t the loudest, but the ones that listen best, listening with empathy, not to respond, but to truly connect. Ultimately, Consumer- rst is not just a strategy but a philosophy, one that enables brands to grow with their consumers, sustainably and meaningfully, in a world that never stops changing. MS. JIRAPAT KANCHANOSOT Chief Executive Of cer Spa-Hakuhodo Co., Ltd. Chief Operating Of cer Hakuhodo International (Thailand) Co., Ltd. The Superbrands Recipe HOW TO BECOME A SUPERBRAND ACCORDING TO MEMBERS OF THE SUPERBRANDS COUNCIL
A Superbrand is like that one friend everyone knows—confident, unforgettable, and always setting trends. It’s a brand that doesn’t just sell products; it creates experiences, emotions, and even a bit of magic. Superbrands have a way of weaving themselves into people’s lives so naturally that they become part of the culture. They tell stories that make people feel something—nostalgia, excitement, belonging—and that emotional connection keeps customers coming back again and again. Superbrands stay fresh while staying true to who they are, whether it’s through marketing, design, or simply understanding what people love most. But being a Superbrand isn’t just about being fun and relatable—it’s also about being credible and authoritative.The best Superbrands also earn trust by consistently delivering quality, keeping their promises, and leading their industries with confidence. They set standards others follow, proving that reliability and innovation can go hand in hand. When a Superbrand speaks, people listen, not just because it’s popular, but because it’s respected. Congratulations to all the Superbrands...you truly are the friends that we love and respect. MS. PATHAMAWAN SATHAPORN Advisor of TMA - MMG Group Advisor of MAAT “Consistency in delivering meaningful messages across precise touchpoints about purposeful products is the true mark of a Superbrand.” A Superbrand is not de ned by fame — it’s de ned by focus. In today’s dynamic media landscape, true strength lies in how precisely a brand communicates its purpose and connects with its audiences. The most enduring brands combine data and creativity, delivering consistent, meaningful messages across every touchpoint with clarity, conviction, and continuity. A Superbrand doesn’t just follow trends — it leads conversations, inspires trust through precision, and turns audiences into advocates. When purpose drives the message and consistency sustains it, the brand rises above noise and time alike — becoming not just recognizable, but respected. MR. PAWAT RUANGDEJWORACHAI President & CEO of MI GROUP President of Media Agency Association of Thailand Throughout the current pandemic, brands have faced greater challenges in order to survive and be successful in these dark days. The pandemic has seen customers' buying habits change, customers are now making more purchases online which means that many purchases are for goods or services that the customer has no prior knowledge of and that makes branding even more important to allow customers to buy with con dence. Seeing the Superbrands Award Seal on a product means decision making is easier for customers as they can be certain that any product or service bearing that seal is one that they can trust and is good quality. Superbrands is a global arbiter of excellence in branding and is present in over 92 markets across the world making it the most trusted name in branding. MS. CHAMPAGNE THIANKHWAE Country Director Superbrands Thailand Superbrands outlive generic brands with purposeful consumer understanding. Giving people branded experiences that truly lift-up living qualities & creating sustainablities across. MR. THARAPUTH CHARUVATANA Group CEO of IPG Mediabrands Thailand A marketing guru once said: The world is driven by emotions. Therefore, consumers the world over are driven by love, passion, and faith powered by the Superbrands. However, the single most important success factor of becoming a Superbrand is through the speed of trust and the sustainability of that trust. Without trust, nothing can happen. All Superbrands have elevated far beyond the stage of Brand Love to the higher level of Brand Faith. Therefore it is pivotal for all Superbrands to protect this emotional bonding at all costs. When trust is broken, through consumer’s moment of truth which differs from brand promise and expectation, it is most dif cult to regain. Trust is the very soul of a Superbrand. And above all, Superbrand does not only excel in its business category, but will always strive to inspire others and make the whole world a better place to live. That is the true beauty and the power of a Superbrand! MR. DANAI CHANCHAOCHAI Chief Advisor DC Consultants and Marketing Communications Ltd. In 2025, the essence of a Superbrand rede nes traditional metrics, embracing the 'Human+' paradigm. Brands aren't just delivering quality offerings; they're deeply understanding and connecting with consumers emotionally and through shared values.This approach fosters genuine trust and loyalty by prioritizing human needs and aspirations, even amidst rapid technological advancement. For Superbrands Thailand, this creates a powerful synergy: leveraging cutting-edge innovation, including AI, to augment human creativity and insight, not replace it.Thai Superbrands will lead by demonstrating how technology enhances the human experience, personalizes interactions, and upholds social responsibility, all while honoring unique Thai culture. This human-centric focus ensures enduring relevance and impact, empowering brands to truly thrive in a dynamic global landscape. MS. PARATTAJARIYA JALAYANATEJA Chief Executive Of cer VML Group Thailand
MARKET Thai Agri Foods Public Company Limited is a global leader in quality food products, dedicated to every detail of production to ensure that “every meal is a special one.” The company produces and distributes a wide range of food products under the “AROY-D” brand, covering various categories such as AROY-D coconut milk, sauces, canned vegetables, and fruits, totaling more than 10,000 SKUs. AROY-D coconut milk has gained wide recognition and success among consumers and professional chefs in international markets. It stands as one of the most renowned Thai brands that proudly represents Thailand on the global stage. The brand takes pride in being a Thai brand that has reached international standards, exporting quality products to six continents and over 70 countries worldwide. With a modern and reliable logistics system, their products are delivered to consumers across the globe with confidence. Whether you are a household entrepreneur, catering business, hotel, or food manufacturer, you can always trust that Thai Agri Foods will deliver premium-quality ingredients straight to your hands. For the domestic market, the company began marketing operations in 2003, alongside investments in state-of-the-art UHT packaging technology to enhance production capacity and continuously expand distribution channels. In addition, the company has strengthened brand awareness for “AROY-D” through collaborations with Thailand’s leading chefs, such as M.L. Sirichalerm Svasti (Chef McDang), a renowned expert in Thai cuisine; Chef Chumpol Jangprai, a Michelin-starred chef who has elevated Thai cuisine to world-class standards; and Khun Reed Rapeepan Luangaramrat, a celebrity chef who has helped expand brand recognition among diverse consumer groups. All these efforts have driven AROY-D to become a global brand that people around the world recognise and trust. ACHIEVEMENTS AROY-D uphold world-class quality standards, certified by leading international institutions such as BRCGS, ISO 9001, GHPs, HACCP, and HALAL. In 2021, AROY-D was honoured with the Top Growing Brand Award, recognized as the No.1 fastest-growing food brand by global research firm KANTAR. This achievement reflects the company’s unwavering commitment to maintaining excellence in food safety, quality, and hygiene throughout the entire production process. All these accomplishments drive them toward sustainable growth, powered by advanced production technology, efficient logistics systems, and a steadfast passion for delivering high-quality Thai food to kitchens around the world. HISTORY Thai Agri Foods Company Limited was founded in 1986, beginning its operations in the processed and canned food industry, producing items such as canned fruits, coconut water, and canned coconut milk. Guided by the visionary leadership of its executives, the company was established with a mission to elevate Thailand’s food industry to international standards through efficient management and world-class production quality. This strong foundation has driven continuous growth for the company. In 1991, Thai Agri Foods was officially listed on the Stock Exchange of Thailand (SET) under the name Thai Agri Foods Public Company Limited, marking a major milestone in the company’s history. In the following years, the company expanded its production base by establishing additional factories in key agricultural areas to ensure access to the freshest and highest-quality raw materials. At the same time, Thai Agri Foods has continuously supported local farmers in the cultivation of coconuts and other economic crops. This policy reflects the company’s unwavering commitment to sustainable development of Thailand’s food industry, aiming to deliver the finest quality products from nature’s best sources to consumers around the world. 14
PRODUCT AROY-D Coconut Milk is dedicated to delivering premium-quality products to consumers around the world. Each pack begins with the careful selection of fresh, high-quality coconuts sourced from the finest plantations. The production process utilises state-of-the-art Aseptic Packaging Technology, a system that ensures both the product and its packaging are completely sterile — from UHT (Ultra High Temperature) processing through to filling and sealing. This advanced technology helps preserve the natural nutrients, color, aroma, and rich flavour of fresh coconut milk. Key Products:- • AROY-D Original Coconut Milk Naturally white, thick, creamy, and aromatic, this classic coconut milk is ideal for all dishes — savory meals, desserts, and beverages. • AROY-D Scented Candle Coconut Milk (5-Flower Fragrance) Specially crafted for those who love traditional Thai desserts and nostalgic flavours, this product is infused with a delicate aroma from five kinds of Thai floral-scented candles. It helps simplify the preparation process, saving time while maintaining authentic Thai dessert fragrance and quality in every package. AROY-D Coconut Milk comes in a wide range of sizes and packaging options, catering to household consumers, restaurants, hotels, and food manufacturers alike. With over 40 years of consistency and precision in production, AROY-D has earned its reputation as the No.1 premium coconut milk brand — trusted by consumers in Thailand and more than 70 countries worldwide. product to be recognised in the region. PROMOTION AROY-D Coconut Milk is dedicated to continuously enhancing both its sales team and sales operation systems under the Thai Agri Foods System, ensuring effective, comprehensive, and responsive customer service across all distribution channels. To keep pace with evolving consumer behaviors and lifestyles, the company consistently expands and innovates its product range. One of the key developments is the introduction of AROY-D Coconut Milk 250 ml (Cap Edition) — a convenient, easy-to-use packaging format designed to meet the needs of both household consumers and small business operators. In addition, the company places strong emphasis on building brand loyalty through a wide range of sales and marketing promotion activities, conducted regularly to strengthen brand engagement and awareness. These efforts reflect AROY-D’s ongoing commitment to delivering quality, convenience, and satisfaction — ensuring the brand remains trusted and beloved by consumers in every market segment. BRAND VALUES • Vision: Serving high-quality food with authentic taste • Mission: Their products available everywhere With a strong commitment to becoming a global leader in premium-quality food that preserves the authentic taste of Thailand, Thai Agri Foods Public Company Limited believes that “every meal can bring happiness and value to people around the world.” The company is dedicated to producing and developing food products that meet international standards — safe, high-quality, and authentically Thai in every step of production. Thai Agri Foods continues to enhance its production systems and expand distribution networks to ensure its products reach consumers in every market segment — from households, restaurants, and hotels to large-scale food industries. THINGS YOU DIDN’T KNOW ABOUT AROY-D More Than Just Coconut Milk — AROY-D is a comprehensive food brand, offering much more than just coconut milk. Under the AROY-D brand, the product portfolio spans across vegetables, fruits, sauces, and canned juices, with over 10,000 SKUs distributed in more than 70 countries across six continents. This wide product variety and globally recognised quality standards reinforce AROY-D’s position as a truly world-class Thai food brand. World-Class Sterile Production Technology — AROY-D utilises the Aseptic Packaging System combined with UHT (Ultra High Temperature) processing, ensuring each product remains fresh, sterile, and nutritionally rich. This advanced technology helps preserve the natural taste, aroma, and purity of coconut milk, guaranteeing that every package is clean, safe, and of the highest quality. Healthier Than You Think — AROY-D Coconut Milk is made from coconuts naturally rich in Medium Chain Triglycerides (MCTs), a type of healthy fat that the body can easily convert into energy. It contains no cholesterol or trans fat, making it an excellent choice for health-conscious consumers. Moreover, AROY-D Coconut Milk is a 100% Plant-Based product, aligning perfectly with the modern trend toward healthy, sustainable, and environmentally friendly foods — a delicious way to stay good to yourself and to the planet. • • • www.aroyd.co.th @AROYD_THAILAND È°ÅÌ ¼Åĉ »ljÍ
MARKET Giffarine is a direct selling business with the innovative network marketing of Stair Step+Uni Level Compensation Plan. The effectiveness of this scheme is its ability to open wider opportunities for members to generate unlimited and stable incomes, and to motivate new competent entrepreneurs who strive for endless and sustainable success. In addition the market can be strategically expanded with the availability of over 2,000 creative items of consumption goods for consumers. For 29 years in business, Giffarine has successfully earned 110,758 million Baht. It is an active member of the Thai Direct Selling Association in conjunction with the World Federation of Direct Selling Association. The company is legally registered as a direct selling company from the Office of The Consumer Protection Board. Giffarine International is still focusing on good relationship with potential partners in Southeast Asia and provides ongoing support in order to achieve a sustainable growth. Giffarine Cambodia, Giffarine Myanmar and Giffarine Malaysia built up strong networks for online communities which received great feedback from customers that have been shown the bright opportunity. In addition, Giffarine International is still attempting to open more markets in India, Iraq and Saudi Arabia. The company has also launched its proactive international marketing strategy by exporting high quality products to over 38 countries worldwide including Bahrain, China, Korea, Australia, Germany, USA, UK, Japan, UAE, etc. All this is fully driven by the ultimate goal of providing a window of business opportunities and offering high quality products to consumers from all over the world. ACHIEVEMENTS Skyline Laboratory Co. Ltd., Skyline Health Care Co., Ltd., And Giffarine Skyline Laboratory and Health Care Co., Ltd., manufacture quality products under Giffarine brand and have received the following awards:- • Superbrands 2008-2009, 2010-2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 ,2020, 2021, 2022, 2023, 2024 and 2025 the world branding excellence Trophy. •FDA Quality Award 2009, 2012, 2014, 2015, 2016,2017,2018,2019,2020, 2021, 2022, 2023, 2024 and 2025 from the Food and Drug Administration Thailand, the Ministry of Public Health. • ISO 9001:2015 certificate from BUREAU VERITAS Certification Accredited by UKAS •Hazard Analysis and Critical Control Point certificate from BUREAU VERITAS Certification accredited by ACFS. •Good Manufacturing Practice certificate from BUREAU VERITAS Certification accredited by ACFS. •Accredited Laboratory Complying with the ISO/IEC 17025: 2017 which met the requirements of the Department of Medical Science the Ministry of Public Health. •GMP Cosmetics, GHPs CODEX, GMP PIC/S (Pharmaceutical Inspection Co-operation Scheme), GMP Hazardous Products from the Ministry of Public Health. • ISO 14001:2015 Environmental Management System accredited by BUREAU VERITAS Certification (Thailand) Ltd. •Halal mark accreditation by the Central Islamic Council of Thailand. • Prime Minister Award in category of Best Exporter presented by Department of International Trade Promotion, the Ministry of Commerce. • Thai Quality Herbal Plants Award 2001 and 2002 from the Medical Science Department, the Ministry of Public Health. •Green Industry Certificate - Level 4 from the Department of Industrial Works, Ministry of Industry. •Excellent Quality Award of Medical and Public Health Laboratory (Gold Level) in 2013 from Ministry of Public Health. •Thailand Trusted Quality from the Department of International Trade Promotion, Ministry of Commerce (Thailand Trust Mark – TTM) •Honourable Award for “Quality Herbal Products” 2017, 2018, 2020, 2021, 2022, 2023 and 2024 from Department of Thai Traditional and Alternative Medicine, Ministry of Public Health. • Thailand Trust Mark (T Mark) Award from Office of Innovation Promotion and Value Creation for Trade, Department of International Trade Promotion. • Prime Minister Herbal Awards from Thai Traditional and Alternative Medicine. • Prime Minister Herbal (Factory) Awards from Thai Traditional and Alternative Medicine. • Prime Minister Herbal (Spa) Awards 2018, 2019 and 2021 from Thai Traditional and Alternative Medicine. • DMSc PT Award - Cosmetics (Proficiency Testing Award - Cosmetics) from Department of Medical Science, Ministry of Public Health. •“Premium Herbal Products Awards of 2023” with 30 products certified by the Department of Thai Traditional and Alternative Medicine. •FDA Quality Award 2023 “FA-THALAI-JOAN EXTRACT CAPSULE” from the FDA Thailand, the Ministry of Public Health. HISTORY In 1996, a team of dedicated Thai medical doctors and pharmacists decided to invest their knowledge, skills, and over twenty years of experience to develop quality products for Thai people. In so doing, they created a wide range of cosmetics, skin care, nutritional supplements, body treatment products, household products and welfare food products, all under the Giffarine brand. The products are guaranteed of high quality control standards. The philosophy of Giffarine places high importance on honesty and responsibility to consumers which has led to the success of Giffarine Skyline Unity Co. Ltd. It is well proven over decades that Giffarine has grown continuously both in terms of sales volume and increasing numbers of direct selling and consuming members, resulting in rising of demand accordingly. In addition, Giffarine has continuously upgraded manufacturing capacity of the factories in the Giffarine group of companies which comprise the following:- Skyline Laboratory Co., Ltd. established in 1995 to manufacture cosmetics and household products under the trademark of Giffarine cosmetic and herbal medicine manufacturing. Skyline Health Care Co., Ltd. established in 1997 to produce nutritional supplements. Giffarine Skyline Laboratory and Health Care Co., Ltd. established in 2001 to take care of international marketing and central laboratory operations for premium quality and safety of the products. During the late 2008, Giffarine invested approximately 800 million Baht to build its new factory and laboratory complex covering 11.8 acres in Navanakorn Industrial Estate, Pathumthani with full facilities and basic infrastructure including modern waste water treatment system for environment preservation. In 2012 and 2014, Giffarine has expanded its capacity by investing in additional factories, the Happy Gift Company Limited, and Health Food and Cosmetic Creation Company Limited. They manufacture various kinds of food, beverage, beauty and health products with efficiency and reputation of high-quality for over 30 years, especially, in the fields of innovative dietary supplements, cosmetics, and herbal beverages. 28
PRODUCT Giffarine manufactures and distributes high-quality products, including cosmetics, food supplements, personal care and food products. Starting with the careful selection of raw materials from all over the world, product research and development using state-of-the art equipment, knowledge and technology, careful manufacturing process, and quality control, all this can ensure product quality and hygiene. Giffarine began with a mere 84 product items, now over 2,000 SKU with premium quality and reasonable prices to accommodate every target group at all financial and economic statuses, and to expand markets worldwide. RECENT DEVELOPMENTS Giffarine has successfully established 103 business centres located in almost every province nationwide for providing business services, product distribution, as well as facilities and activities in order to sustain long-term growth. It also offers the utmost convenient delivery service through “Giffarine Delivery 1101” for their members nationwide. Giffarine's members and consumers can access and benefit from their modern ICT right at their fingertips, at home or anywhere through the following modern initiatives:- The online-shopping service via Line@giffarinethailand for cost and time effectiveness. Their website, www.giffarine.com. Social media, Facebook: Giffarine Skyline Unity, giffarineofficial and TikTok: giffarineofficial to serve new generation’s lifestyle; youtube/giffarinethailand, and Instagram/Giffarine. All can enrich as well as inspire their members to better success in business with the Powerful Application Giffarine Expert Plus, Giffarine iCare and Giffarine Affiliate which is now available on App Store and Google Pay Store for smartphones and tablets, will make interactive communication even more effective. In August 2025, Giffarine launched AI Coach to revolutionise direct selling with personalised virtual training, “Giffarine AI Coach”, a real-time, 24/7 virtual trainer designed to assist its business partners with sales planning, product presentation, and customer engagement. Powered by Microsoft technologies and developed in collaboration with Thai AI specialist FRONTIS, this innovation marks a major milestone in Thailand’s direct selling industry, positioning Giffarine as the first multi-level marketing company in Thailand to adopt AI-driven personalised coaching at scale. The platform provides real-time video analysis and script generation tailored to each user’s selling strategy and communication style, significantly improving sales efficiency, precision, and reach. PROMOTION Giffarine has succeeded for a number of reasons as follows:- •License of Network and Perfect Protection of Network. •Well recognised and unique branding both in business and product brands. • Wide range of product coverage to accommodate all customers of various financial and economic groups, and to expand its markets worldwide. • Highest benefit returns on investment to business persons who, so far, have received more than 46,925 million Baht incomes from the total current sale volume of 110,758 million Baht for 29 years. •Great opportunity for inheriting the business heritage to their successors after retirement. •Effective market supporting systems through Giffarine Training Centres. • More than 103 Business Centres nationwide with competent staff and conference rooms to facilitate members and to enhance their networking business performance. •Network Monitoring Provision that enables Giffarine business persons to analyse and follow up their network quality. BRAND VALUES Giffarine Brand symbolises the positioning of Giffarine as being Friendly, Warm and Sincere as one big family. Brand concept: Giffarine is not just merely a business, it's a gift for life for the big whole Giffarine family members. They can own and excel in business, while making happy relationships with others members in the business lines including their end users. They can also inherit their ownerships to their successors after retirement. All this is because it is a gift for life and it is one big whole family of Giffarine. THINGS YOU DIDN’T KNOW ABOUT GIFFARINE Giffarine is the number one MLM Thai Direct Selling Business growing from 350 million Baht at the initial year to 110,758 million Baht at the present. Giffarine and its subsidiary companies are strong and having the business competitive advantage as the companies that own a complete chain of business; R&D, factories, sales, marketing, and business supporting units. Giffarine was ranked 50 in 2025 Global 100 list of top direct selling companies in the world based on 2024 revenue on the merit of high business performance according to the website www.directsellingnews.com. Giffarine has been voted consecutively as the Most Admired Company (2022-2023, 2023-2024, 2024-2025), in category of the most trusted direct selling company in Thailand, organised by BrandAge magazine. Giffarine International continued the growth sale performance in the China market. The integration of strategic planning from partners together with proactive marketing strengthens the satisfying growth rate of the Chinese market and stimulates the brand perception and image. Giffarine participated in many activities and exhibitions such as CBE Shanghai 2024, CIE Cosmetic Innovation Hangzhou, China International Import Expo, Yi Mei Shang Consumer Goods Expo, etc.to explore the new markets in China. Furthermore, with the cooperation of their main agent, Giffarine assigned local distributors in various platforms such as Alibaba / Taobao, Kaola, TikTok and other online platforms including the cooperation with famous and Top KOLs (Key opinion Leaders) to live and promote Giffarine products. • • • • • “Bella” Ranee Campen, Presenter of Giffarine Reju Glow Serum www.giffarine.com GIFFARINEOfficial, Gffarine Skyline Unity giffarinethailand @giffarinethailand giffarine giffarineofficial
Arabica 100% Inthanin Natural Cups 18 8) A"õI1 < A"õI1C) MARKET Inthanin, is a Bangchak Group coffee brand operating under Bangchak Retail Company, part of Bangchak’s non-oil business operating coffee shops both in and outside of Bangchak service stations throughout Thailand, Cambodia and Lao PDR. In Q2/2025, opening reached 1,080 shops, and continues to grow and expand its operations. In expanding its business, Inthanin has gained a reputation as a brand centred on quality beverages, from using 100% Arabica beans to brew its coffee selections, to providing other popular menu items such as cocoa or seasonal ingredients to create a flavourful experience. Furthermore, Inthanin takes great care to develop its business around environmental considerations, such as exclusively using biodegradable materials, designing and utilising waste reducing packaging, and supporting upcycling, ensuring that in all dimensions, Inthanin is an environmentally friendly brand. Inthanin appeals to all market segments but is especially popular with generations X, Y and Z who need fast energy and quality products. This strategy has resulted in an annual turnover in excess of Bt2,000 million and a market position in sales terms of top five brands. Inthanin intends to gain even more market share in the near future with the ambition of becoming Number one in Eco coffee shops. ACHIEVEMENTS Inthanin consistently offers products with the Good Taste of 100% Arabica Coffee and on its Premium Cocoa Menu. The brand is most proud of the following:- “Being more than Coffee but being Responsible” In 2020, Inthanin was recognised by the Thai Star Packaging Awards for its ECO Package from the Thai Department of Industrial Promotion for the consideration and dedication of environmentally responsible packaging, and is considered one of Thailand’s first ECO brands. On Food Delivery Platforms, Inthanin is only one coffee brand who were recognised by three Food Delivery Applications for merchant awards:- In 2020, Best Coffee from GET Awards 2019 and Best Operation from GrabFood Awards 2020. In 2022, Coffee Merchant Popular from Robinhood Academy Awards 2022 and 2023. Also, Inthanin achieved Superbrands Thailand 2021-2024 Award. HISTORY Inthanin was started by the Non Oil Business Unit of Bangchak since 2006, nineteen years ago, and has gone from strength to strength. For Inthanin the future looks very bright. PRODUCT Inthanin offers numerous coffee and non-coffee selections. Especially, Inthanin coffee offers 100% organic arabica beans as a base ingredient, however, in some branches will offer organic Arabica as well. These organic Arabica beans are cultivated without the use of chemical or fertilisers, which is not only safe for the environment, but also to the communities and cultivators in those areas. Inthanin believes that as organic beverages gain popularity, organic cultivation will also expand and enhance the quality of water sources and the safety of rural communities. In 2025, Inthanin deepened its passion for coffee while expanding choices that reflect a modern, conscious lifestyle. This year, the brand proudly introduced four new specialty coffee beans, each carefully selected to tell a story from its origin:- Doi Mae Salong, Chiang Rai (Single Origin) – A 100% Arabica, medium roast cultivated under the Royal Project. With a smooth medium body, it carries delicate layers of citrus, tea, vanilla, and brown sugar sweetness. Caramellow Blend – A comforting medium roast from Brazil, offering a mellow yet strong body. Its caramel and nuttynotes make it a cozy favorite for everyday enjoyment. Winery Blend – A creative fusion of Thai and Yemeni beans, with a fruit-forward profile reminiscent of red grapes and honey, echoing the complexity of wine fermentation. Pistachio Blend – A bold mix of beans from Thailand and Panama, balancing pistachio, cocoa nibs, and brown spices with a refreshing mandarin finish. These new beans not only enrich the coffee experience but also highlight Inthanin’s commitment to quality and craftsmanship in every cup. 34
THINGS YOU DIDN’T KNOW ABOUT INTHANIN Inthanin showcased true stories of people who live with passion, commitment, and sincerity — turning ordinary individuals into sources of inspiration. Customers felt that Inthanin understands and celebrates their real efforts, strengthening brand love and everyday relevance. “9ULZ6cC 9U9E*” Real People. Real Stories. Real Impact. became more than marketing — it became a cultural statement that encouraged people to live authentically without the need to show off. • • • RECENT DEVELOPMENTS MATCHA emerged as one of the strongest lifestyle trends of 2025, and Inthanin embraced it wholeheartedly. By introducing premium Uji Matcha and ceremonial Ise Matcha beverages, the brand brought authentic Japanese tea culture to Thai customers, answering the demand for healthy, refreshing, and trend-driven drinks. To keep the menu exciting, Inthanin also offered smoothies made from fresh fruits and festive limited-edition creations, designed not only to brighten special occasions and everyday moments, but also to provide a healthier choice for today’s wellness-focused lifestyle. PROMOTION Inthanin accepts the undeniable fact that human consumption is the cause of waste that inevitably ends up back in the environment, so over a decade ago, it became one of the first coffee shops to offer a discount to customers who bring their own cups, converted to exclusively bio-compostable plastics, and introduced the “BioCups for Saplings” project in collaboration with the Royal Forestry Department. At present, over 100 million black plastic plant bags are used for reforestation programmes in Thailand each year. The campaign encourages customers to return their used cups in return for a discount, the cups are then used for sapling cultivation, and because the cups are bio-compostable, once the saplings are ready, they can be planted without producing any waste. BRAND VALUES Inthanin brand values centres around an environmental consciousness that focuses on delivering a good experience, namely “Good Taste, Good Service, Good Design, Good Health, and Good Society”. “Good Taste” and “Good Service” are fundamental elements of the customer experience, and so a service standard ensures that customer satisfaction is achieved through delicious tastes, friendly and prompt service. “Good Design” ensures that customers are greeted with modern and elegant interiors, as well as featuring details that are crafted from natural materials like used coffee grounds or recycled materials, partnering with local universities to develop new materials. “Good Health” is providing healthy options for customers, such as replacing sugar with honey or providing four levels of sweetness and wellness drinks. “Good Society”, reflects Inthanin’s environmental consciousness. Inthanin introduced environmentally friendly packaging in 2015, specifically Compostable Cups, which are bioplastics that are 100% produced from plants and are compostable under specific conditions. For hot beverages, the plastic linings of the paper cups are also compostable. This consideration extends even to the cups, in a bid to reduce straw usage, the cups covers are designed to be drunk without a straw. This commitment to environmental responsibility is further emphasised with the fact the Inthanin is the Number One consumer of bioplastics in ASEAN. www.inthanincoffee.com Inthanin Coffee Fan Club @inthaninofficial @inthanin_official @inthanin.official
MARKET In recent years, Thailand’s healthcare and hygiene markets have undergone a remarkable transformation. Driven by heightened public health awareness, especially in the wake of the COVID-19 pandemic, consumers have become increasingly conscious of hygiene, cleanliness, and preventive care in their everyday lives. The demand for trusted antiseptic and healthcare brands has surged, not only from households but also from hospitals, schools, and hospitality sectors seeking dependable and safe solutions. Thailand’s saline and intravenous solutions market—valued in the billions of baht—continues to grow steadily, propelled by rising health consciousness, government hygiene standards, and a culture that emphasises cleanliness as a form of respect and self-care. A.N.B., established in 1960, is the first manufacturer of “Non-PVC Soft Bag” intravenous solutions in Thailand. In December 2010, they became a member of Bangkok Dusit Medical Services Plc. (BDMS), the owner of the Bangkok Hospital Group which is the largest private hospital chain in Southeast Asia. With their long history and expertise in the healthcare industry, it is their principal objective to provide the highest quality of sterile pharmaceutical products to help save and sustain lives. Their team of qualified personnel strive to integrate latest technologies and innovations into all of their products. They constantly improve and expand their facilities to adhere to all international quality standards. A.N.B are certified with GMP-PIC/S, ISO 9001, ISO 13485, ISO 17025, and GSDP. With decades of expertise and a deep understanding of Thai consumers’ needs, A.N.B Laboratory Co., Ltd. has earned its place as a leading provider of saline and intravenous solutions, saline products, and healthcare essentials. The brand’s unwavering commitment to safety, reliability, and innovation has positioned it as a cornerstone of everyday healthcare in Thailand—trusted by families, healthcare professionals, and institutions alike. ACHIEVEMENTS A.N.B Laboratory Co., Ltd.'s success story is built on its reputation for excellence, consistency, and compassion. Over the years, the brand has achieved significant milestones that underscore its leadership in the Thai healthcare and hygiene market:- Market Leadership: Klean&Kare is one of Thailand’s most trusted saline solution brands, widely available across pharmacies, hospitals, and retail stores nationwide. Medical Endorsements: The brand’s products are recommended by healthcare professionals for their reliability, safety, and clinical-grade quality. Consumer Confidence: Klean&Kare enjoys exceptional brand loyalty, with millions of Thai households relying on its products for daily hygiene and wound care. Product Innovation: Known for pioneering gentle, multi-use saline products that balance efficacy with skin safety. Sustainability Commitment: Actively promotes responsible manufacturing and packaging practices to minimize environmental impact. Awards and Certifications: Recognised for quality excellence, consumer trust, and innovation by industry bodies and retail partners. Each of these achievements reflects A.N.B’s enduring promise: to care for people’s well-being with gentleness, safety, and science-backed effectiveness. HISTORY A.N.B Laboratory Co., Ltd.'s journey began with a simple yet powerful mission—to make everyday healthcare safer, more accessible, and more compassionate. A.N.B was founded in 1960 and is the first manufacturer of Non PVC Soft Bag solutions in Thailand. From its earliest days, the brand was developed with a clear philosophy: to provide hospital-grade care for everyday life. The brand’s saline solutions were initially designed for medical use—trusted by hospitals and clinics for wound cleansing and irrigation. However, as public health awareness grew, the brand extended its reach to the general consumer market, offering medical-grade safety and effectiveness to Thai households. Over the decades, the brand has evolved with changing lifestyles, developing innovative, easy-to-use, and family-friendly healthcare solutions that meet the needs of modern consumers. Its products are now available nationwide, serving as a trusted companion in personal hygiene, first aid, and family wellness. Today, A.N.B Laboratory Co., Ltd. stands as a symbol of Thai innovation and reliability, merging clinical precision with everyday practicality. PRODUCT A.N.B Laboratory Co., Ltd.'s extensive product range is built upon the brand’s core principle: protection through gentle care. Each product is meticulously formulated to deliver safety, efficacy, and comfort—making them suitable for both medical use and daily hygiene routines. Klean&Kare is a hero product in their portfolio, trusted by consumers for over 38 years. It has become the Number One market leader in the sterile saline solution category, particularly known for its innovation “Cone tip”. Klean&Kare’s sterile 0.9% Sodium Chloride solution is made using pharmaceutical-grade salt imported from New Zealand, ensuring high purity and quality isotonic balance with the human body. This makes it non-irritating and safe for all age groups. It’s an essential product for daily care, portable and ease of use. Klean&Kare’s success trail has been guided by the brand's ongoing commitment to quality, safety and customer-centric. Consumer trust and recognition reflect the brand’s consistent dedication to excellence. As public health challenges grow whether from rising PM 2.5 levels or evolving health concerns. A.N.B Laboratory Co remain dedicated to improving their products to meet the needs of people from all walks of life. RECENT DEVELOPMENTS Klean&Kare’s evolution continues with a strong focus on innovation, accessibility, and sustainability. The brand recognises that consumer expectations in the health and hygiene sector are shifting toward convenience, naturalness, and eco-consciousness. Recent developments include:- • New Product Formats: Introduction of portable saline mist bottles, and saline wipes to meet the growing demand for hygiene on the go. • Eco-Friendly Packaging: Transition toward recyclable and minimal plastic packaging to reduce environmental impact and align with Thailand’s sustainability goals. •Digital Integration: Launch of an official online store and digital learning platform, providing consumers with education on hygiene practices and easy product accessibility. •Healthcare Partnerships: Collaborations with hospitals, pharmacies, and educational institutions to promote hygiene education and preventive care. •Brand Modernisation: Updated brand identity and packaging design reflecting a modern, clinical, and approachable aesthetic while maintaining trust and familiarity. 38
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