58 Superbrands Volume 16 Market VitaHealth is one of Singapore’s leading health supplement brands. At the forefront of innovation for 78 years, it provides premiumquality supplements catering to evolving lifestyle needs, from physical health to mental wellness. Its team develops customised formulations for different life stages – children, teens, adults, and the elderly. With over 300 SKUs, VitaHealth holds a dominant share in the health supplement markets of Singapore, Malaysia, China, Indonesia, Vietnam, Thailand, and Brunei. While continuing to grow its brick-and-mortar presence, the brand is actively expanding into new distribution channels. The rise of e-commerce has boosted its digital visibility and created fresh avenues for revenue and consumer engagement. VitaHealth also partners with corporate organisations for bulk sales and employee wellness benefits. Achievements VitaHealth has won numerous awards over the decades, including Singapore Consumers’ Choice, Guardian Health & Wellness Awards, and Unity Popular Choice Awards. These accolades reinforce the brand’s reputation and commitment to innovating supplements for all ages. A pioneer in product innovation, VitaHealth launched its turmeric series in 2014 and Charge-Up® mental wellness series in 2021, ahead of local trends. In 2014, it introduced a patented Curcumin C3 Complex turmeric extract to Singapore and Malaysia, a clinically studied anti-inflammatory and antioxidant. Public education campaigns have since expanded awareness of turmeric’s benefits, with product ranges for both adults and children. Recognising the global rise in mental health issues, VitaHealth anticipated demand and launched Charge-Up® in 2021 – Singapore and Malaysia’s first exclusive mental wellness series. In 2025, VitaHealth extended its commitment beyond supplements with the launch of the OFFLINE 16 Pickleball Challenge—Singapore’s first offline wellness event. This phonefree experience, initiated by Dr. KS Beh, CEO of Vita Life Sciences Malaysia & Singapore, highlights VitaHealth’s dedication to mental well-being and real-world connections.
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