3 2 Superbrands Volume 16 Market Holistic Way offers a diverse range of vitamins, minerals, and natural health supplements— including multivitamins, antioxidants, fish oil, and probiotics. These products support immunity and overall wellness by cleansing and revitalizing the body holistically. The brand caters to health-conscious consumers, including men, women, and families seeking supplements to enhance their lifestyle and overall well-being. In 2024, Holistic Way achieved strong financial performance with revenue surpassing $23 million. With active plans to expand its distribution network, the company aims to be a leading provider of health supplements both locally and globally. Achievements In 2024, Holistic Way received the Superbrands Award and the Reader's Digest Trusted Brand Gold Award. It later earned the Enterprise 50 Award and a second Superbrands accolade. Holistic Way is Singapore’s No. 1 Best-Selling Vitamins, Minerals & Health Supplement Brand (based on NielsenIQ ScanTrack data for MAT ending March 2024 and 2025). Recent Watsons HWB Awards 2025 include: Brand of The Year (Health & Wellness), Best of The Best Vitamins, All-Time Favourite Vitamin Brand, and Best-Selling Lutein, Collagen and Inner Beauty Supplements. Guardian Awards 2025: Best Key Account (Health VMHS) Unity Popular Choice Awards 2024: Brand of the Year History Founded in 2007 by Ricky Ong, JR Life Sciences Pte Ltd is the owner of Holistic Way and the distributor of other reputable brands, including Dr Xin, Shape Tea & Webber Naturals. From just five employees and five counters with no proprietary products, the company now has over 100 employees and more than 100 SKUs across 300 retail counters in Singapore. Products are manufactured primarily in New Zealand and Canada and cater to a wide range of needs—including vegetarian, vegan, and Halal-certified offerings. The company continues to grow its presence both locally and internationally. Product Holistic Way is committed to creating highquality, natural health products. Its product development is guided by competitor analysis, industry studies, and nutritional journals. In-house nutritionists support research and development, ensuring products meet regulatory standards and evolving consumer needs. Notable products include Holistic Way Super Lutein, which has won the Watsons HWB Award for Best-Selling Lutein Supplement from 2018 to 2025, and Holistic Way Melatonin 10mg, winner of the Guardian Health & Beauty Award 2025 in the Relax & Sleep Aid category.
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