26 Superbrands Volume 16 Market Extra Space Asia is the leading self-storage operator in Asia, offering secure and modern storage solutions to individuals and businesses in densely populated cities. Headquartered in Singapore, the company has established a strong regional presence with close to 3 million square feet of gross floor area across about 100 facilities in seven key gateway cities—Singapore, Hong Kong, Kuala Lumpur, Osaka, Seoul, Taipei and Tokyo. Achievements Since its inception in 2007, Extra Space Asia has grown into one of the region’s foremost self-storage operators, serving over 80,000 customers across Asia with reliable, flexible, and affordable storage solutions for both personal and business use. In 2024, Extra Space Asia has a strategic alliance with Ambitious Co. Ltd., Japan’s largest indoor self-storage manager. This partnership represents a key milestone, with the acquisition of four facilities in Osaka and plans for two additional locations in Tokyo. Together with Keiyo Logistics Co. Ltd. (“Privatebox by Extra Space”), this collaboration enhances the growth strategy, focusing on high-quality assets in densely populated cities. The company portfolio in Japan now comprises 14 facilities spanning over 60,000 sq. ft., with plans to triple its scale to over JPY12 billion in the near future. Extra Space Asia’s excellence has been recognised with the title of “Singapore’s Favourite Self-Storage Brand” for the 8th consecutive year, reaffirming its position as the preferred self-storage provider among customers. History The brand’s international expansion began with its entry into Korea in 2010, followed by Malaysia in 2012 and Hong Kong in 2015. In a strategic move in 2014, Extra Space Asia acquired a majority stake in Taiwan’s leading self-storage operator, rebranding it as “Storeasy by Extra Space.” In 2018, Extra Space Asia partnered with Keiyo Logistics, a key player in Japan’s selfstorage industry, to enter the Japanese market. Facilities owned by Extra Space Asia in Japan are managed by Keiyo Logistics under the brand “Private Box by Extra Space.” In 2022, Dutch pension fund manager APG Asset Management N.V. (APG) and Singaporelisted real estate company CapitaLand Investment (CLI) formed a joint venture to invest in Extra Space Asia Self-Storage. The company remains committed to its strategic growth, expanding its presence in both existing and new markets. With ambitious plans already in motion, Extra Space Asia continues to strengthen its position as a leading self-storage provider across the region. Product Extra Space Asia offers a wide range of selfstorage solutions tailored to meet the diverse
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