Singapore Volume 15

82 Superbrands Volume 15 Market Zero™️ Healthcare is a well-established wellness brand that develops equipment such as massage chairs and treadmills. Its target audience includes young executives and managers, the elderly, family-oriented adults, and entrepreneurs, predominantly between 30 and 45 years old. Zero™️ Healthcare primarily targets the middle-low income group comprising 50% of its consumers. The middle-class income group makes up 40%, and the high-class income group constitutes 10%. Sales proportions align with these target demographics. The business environment is now more dynamic than traditional retailing, requiring timely changes in product design, features, technology, customer service, product presentation, payment facilities, and more to keep up with trends. The company believes that emphasising wellness and quality of life will lead to stable growth. The goal is to consistently provide superior products and quality to consumers, envisioning the brand as a leader in turnover and as the top choice for customers. Achievements In just nine months, Zero™️ Healthcare has opened its second outlet in Singapore. Located in The Furniture Mall, Jurong East, it is the largest massage chair showroom in Singapore, spanning 1,705 square feet. In addition, their brand offers the most extensive range of massage chairs in Singapore’s massage chair industry. Ten models across three different series cover a wide price range from S$790 to $5290, providing consumers with more options. Because the brand highly values customer feedback, they have amassed 940 five-star reviews on Google and 818 five-star reviews on Facebook as of May 14 2024. This achievement makes Zero the leading massage chair brand with the highest number of five-star reviews in Singapore. History Zero™️ Healthcare launched in Singapore on August 17, 2022. The brand was launched in Singapore after the company observed that most competitors in the massage chair industry targeted only the top and premium segments. Meanwhile, the middle and middle-low income consumers represent the largest portion of the market. The plan, led by Mr Tommy Tham, Managing Director of Zero Healthcare Pte Ltd, was to initiate the business by launching a full-body massage chair at an unbelievable price of $990.

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