7 4 Superbrands Volume 15 Market The Ascott Limited, a globally recognised name in the serviced residence industry, is a subsidiary of CapitaLand Investment, one of Asia’s largest diversified real estate groups. With over three decades of experience, The Ascott has established itself as a premier provider of high-end serviced residences, offering luxury, comfort, and convenience to travellers. The Ascott is a market leader in Singapore, catering primarily to expatriates, business travellers, and tourists seeking long-term stays. The brand operates in a competitive market where other luxury serviced apartment providers like Fraser Suites, Oakwood, and Pan Pacific Serviced Suites vie for the attention of the same clientele. However, The Ascott stands out with its strategic locations, exceptional service, and a reputation for consistently delivering a homeaway-from-home experience that resonates with its diverse customer base. Achievements The Ascott Singapore has garnered numerous accolades over the years, cementing its position as a leader in the serviced residence industry. It has been consistently recognised at prestigious awards, including the World Travel Awards, where it has won titles such as “Singapore’s Leading Serviced Apartments.” The Ascott brand has been named “World’s Leading Serviced Apartment Brand” multiple times, reflecting its global excellence and the high standards maintained at its Singapore properties. Moreover, Ascott Limited has been a pioneer in the serviced residence sector, being one of the first to expand aggressively in Asia and Europe and later in the Middle East and the Americas. This forward-thinking approach has earned it a place among the top serviced apartment providers globally. The Ascott commitment to sustainability has also been recognised, with the property receiving certifications for green practices and energy efficiency, which aligns with the growing trend of eco-conscious travel. History The history of The Ascott is closely tied to the growth and evolution of The Ascott Limited as a company. Founded in 1984, The Ascott Limited was a trailblazer in the serviced residence sector, initially focusing on Singapore before expanding globally. The company’s name, “Ascott,” is derived from the historic Ascott House in the United Kingdom, symbolising its commitment to heritage and excellence. The Ascott Singapore was one of the brand’s first major properties, opening its doors in the late 1980s. It quickly became a preferred choice for expatriates and long-stay guests, offering a unique blend of luxury and homely comfort. Over the decades, The Ascott has undergone numerous renovations and upgrades, ensuring that it remains at the forefront of the serviced
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