68 Superbrands Volume 15 Market Recognised as a trusted brand for non-invasive pigmentation solutions, Shakura has created a niche in the skincare industry and is widely regarded by consumers as the top Pigmentation Specialist in Singapore. With the increased emphasis on skincare, Shakura saw a rising demand for professional skincare solutions predominantly in addressing pigmentation concerns. While aesthetic anti-pigmentation methods are common, the invasive nature of these treatments may not be suitable for all skin types or suit everyone’s preference. Hence, Shakura was created to cater to this niche market, allowing consumers to resolve their pigmentation concerns without pain and downtime. It features customised treatments that are safe, effective, and have long-lasting results. Achievements Shakura is the first in Singapore to provide professional Anti-Pigmentation treatments without the use of invasive methods. It has gained a loyal customer base due to its niche in addressing hyperpigmentation concerns. Focused on redefining expectations in achieving spotless and fair skin, Shakura has been awarded “Best Anti-Pigmentation Facial” by industry experts and professionals: Her World Spa Awards 2018, 2019, 2022 and 2023 Daily Vanity Editor’s and Readers’ Choice 2020, and Blissful Brides 2018, and Best Anti-Pigmentation Facial in Beauty Insider’s Editors’ Choice Award 2023 propelling the brand as an industry leader. More recently, Shakura has won awards for Superbrands 2024 and secured its unmoving spot for Best Anti-Pigmentation Facial 2024 by Her World. To date, Shakura has helped over 60,000 satisfied customers achieve spotless, blemishfree skin. History Shakura’s journey began with the discovery that milk was the secret to youthful, smooth, and luminous skin among female farmers. Inspired by this, Shakura’s experts aimed to harness the benefits of milk to combat pigmentation problems. Years of research have led to the creation of the Shakura Active Formula, now integral to Shakura’s award-winning facial treatments. The Shakura Active Formula uses Milk Essence to reduce dark spots and prevent further pigmentation while enhancing skin luminosity. Specifically formulated for Asian skin, Shakura’s treatments deliver visible results without downtime or side effects. Shakura opened its flagship store in Plaza Singapura in 2011 and has since expanded to six outlets in Singapore and eight in Malaysia, with plans to open four more outlets in the next few years. Product Shakura’s Miroko® Pigmentation Treatment aims to help individuals with unwanted pigmentation, dull, and uneven skin achieve spotless, bright, and radiant skin. The Shakura approach is to identify each individual’s pigmentation stage and type, considering their lifestyle and habits, to formulate a customised treatment plan. Shakura’s treatments tackle different types of hyperpigmentation, such as melasma, freckles, age spots, acne scars, sunspots, and dull and uneven skin tone. The Miroko® Pigmentation Treatment features the Shakura Active Formula, a highly effective, potent, yet gentle, and nourishing combination of Milk Essence and Hibiscus Sabdariffa Flower (Roselle Extract). Milk Essence promotes cell renewal, lightens dark spots, and prevents excess melanin
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