66 Superbrands Volume 15 Market Seiko, a renowned Japanese watchmaker, has established a strong presence in Singapore, aligning with the country’s reputation for luxury and precision. Since its founding in 1881, Seiko has been synonymous with quality and innovation in watchmaking. In Singapore, Seiko targets a diverse market, ranging from high-end luxury watch enthusiasts to those seeking reliable, everyday timepieces. Seiko’s market strategy in Singapore leverages the country’s status as a regional hub for luxury goods, catering to both local customers and international visitors. Seiko’s product range in Singapore includes luxury collections like Grand Seiko, known for its exquisite craftsmanship and precision, as well as affordable models under the Seiko 5 Sports line. The brand’s widespread availability through authorised dealers, dedicated boutiques, and major retail outlets ensures that Seiko remains accessible to a broad audience. Achievements Seiko’s commitment to innovation and quality has earned it numerous accolades and a distinguished reputation in the watch industry. One of Seiko’s notable achievements is the creation of the world’s first quartz watch, the Seiko Quartz Astron, in 1969. This groundbreaking development revolutionised the watch industry, offering unparalleled accuracy compared to mechanical watches. In Singapore, Seiko’s achievements are reflected in its strong market presence and loyal customer base. The brand’s dedication to precision and reliability has made it a preferred choice for many watch enthusiasts. Seiko’s advanced technologies, such as Spring Drive and Kinetic, showcase the brand’s continuous pursuit of innovation. Seiko has also been recognised for its contributions to sports timing. The brand has served as the official timekeeper for various international sporting events, including the Olympic Games and the FIFA World Cup. This association with high-profile events underscores Seiko’s reliability and precision. History Seiko’s history dates back to 1881 when Kintaro Hattori founded a watch and jewellery shop in Tokyo. The brand’s name, “Seiko,” which means “precision” in Japanese, reflects its core value of accuracy. In 1913, Seiko produced Japan’s first wristwatch, marking the beginning of its journey as a pioneer in the watch industry. Seiko’s history is marked by a series of innovations that have set industry standards. The introduction of the Quartz Astron in 1969 was a pivotal moment, positioning Seiko as a leader in quartz technology. In 1999, Seiko unveiled the Spring Drive, a unique movement that combines the best of mechanical and
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