64 Superbrands Volume 15 Market With a story that began in 1863 in Vergèze, South of France, Perrier is globally recognised for its iconic green bottle and unique bursting bubbles. The effervescent spirit of Perrier is now available in more than 140 countries as a leading worldwide brand. Each sip is infused with an insatiable thirst for creativity and life. The latest innovation, Maison Perrier, launches a range of sparkling beverages, marking an additional chapter in Perrier’s remarkable French history. Achievements Perrier is the world’s no. 1 premium sparkling water brand, according to Retail Nielsen GTC data from MAT July 2020-2021, and remains one of the leading brands. It has achieved a historical breaking record by producing 1.7 billion bottles globally. Given Perrier’s iconic presence in bar mixology since the early 1900s, in 2018, the brand became the Official Water Partner of both Asia’s and the World’s 50 Best Bars. The 50 Best awards celebrate the best of the best of the international drinks industry, with both the regional and world events highlighting the most innovative bartender talents across the globe. Perrier actively supports a zero-pesticide policy across the farmlands and villages within the impluvium. Since 1994, the brand has worked with the region’s farmers to help them transition to organic farming, and since 2018, Perrier bottles have been transported to the French port of Fos-sur-Mer via a daily electric train, reducing CO2 emissions by 2,500 tons each year. Perrier also commits to pioneering creative and sustainable packaging solutions through the development of Carbios technology, a new enzymatic recycling process to achieve 100% recycled PET with high-quality properties. The goal is for all Perrier bottles to be made with 50% recycled PET by 2025. History In Vergèze, France, rainwater and volcanic gas formed the carbonated water source Les Bouillens more than 120 million years ago. By the mid-19th century, spa towns thrived, and Les Bouillens was recognised by Napoleon III in 1863. In 1898, Dr. Perrier perfected the carbonation technique, ensuring the optimal blend of water and CO2, leading to Perrier’s unique sparkling water. St. John Harmsworth, intrigued by Dr. Perrier’s spa, switched his business from newspapers to bottled mineral water. In 1906, he renamed the company The Compagnie de la Source PERRIER®. Known as the “champagne of table waters,” Perrier gained royal endorsement and expanded to British colonies. Gustave Leven bought Source Perrier postWWII, modernising production and advertising. In 1992, Perrier joined Nestlé as the leader of bottled water. Perrier maintained its heritage while evolving, as seen from the introduction of the Perrier glass for a Perfect Serve and since 1998, a recipe that endures and reinvents itself. Product Perrier Carbonated Mineral Water has delighted generations with its distinctive bubbles and balanced mineral content. Originating in France, Perrier offers a premium alternative to soft drinks with no sugar and zero calories. Its
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