62 Superbrands Volume 15 Market A well-loved Singapore homegrown health supplements brand best known for its Omega-3 Fish Oil, a no. 1 bestseller in Singapore since 2013, Ocean Health is part of speciality pharmaceutical & consumer healthcare group, Hyphens Pharma International Limited. The group is led by pharmacist-trained leaders and is listed on the Singapore Exchange (SGX) Catalist board. In addition to Singapore, the group also has presence in Southeast Asian countries such as Vietnam, Malaysia, Indonesia and the Philippines. The extensive presence of Ocean Health in major retail chain pharmacies such as Guardian, Unity, Watsons, department stores such as OG, Metro and Mustafa and hospital/polyclinic pharmacies reflects its mainstream appeal as an anchor brand. Most significantly, its supplements continue to be well-trusted and prescribed by healthcare institutions such as the National Cancer Centre, Alexandra Hospital, Changi General Hospital, Tan Tock Seng Hospital and KK Women’s & Children’s Hospital. It is also available on eCommerce marketplaces such as Shopee, Lazada and Amazon. Achievements In addition to being recognised with Superbrands status since 2004, Ocean Health was one of the top growing health supplement brands in recent year, a testament to the growing trust consumers have in the brand. This year is also especially momentous as Ocean Health celebrates 30 years of supporting customers’ everyday health. The brand continues to win accolades from all major retail chain pharmacies such as Guardian, Unity, and Watsons with its Omega-3 Fish Oil being awarded the bestseller for eleven consecutive years since 2013. Its Multivitamin & Minerals has also been awarded the bestseller by Watsons for ten consecutive years since 2014. History The brand name Ocean Health was inspired by the vast, bountiful ocean - full of life and vitality. It was founded by a Singapore pharmacist with an earnest mission to develop quality, everyday choice health supplements, make Ocean Health accessible to fellow Singaporeans and help improve their quality of life. Since its early beginnings, the mantra “Only if it is good enough for our family and us, it is good enough for our customers” has been Ocean Health’s guiding principle in product development. The brand continues to strive to be customers’ guardian of health so that they can live life fully each and every day. Ocean Health was the first health supplement brand to offer product liability insurance in Singapore in 1996 and was one of the pioneers to provide glucosamine sulphate locally. Moreover, it was the first to develop a unique formula, Ocean Health Coco Omega, a blend of high medium chain triglycerides (MCT) organic virgin coconut oil with its popular Omega-3 fish
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