58 Superbrands Volume 15 Market Since its founding in 1992, the company has grown into a premier caterer in Singapore, renowned for its exceptional quality and diverse menu offerings. Loved by generations of Singaporeans, Neo Garden specialises in catering for various occasions, including weddings, baby showers, social gatherings, and corporate functions. The brand takes pride in offering a variety of cuisines made from the freshest ingredients, ensuring that every order meets the highest standards of taste and presentation. Achievements Over the years, Neo Garden has achieved numerous accolades and established itself as a leader in the Singapore catering industry. Being recognised as a Singapore Prestige Brand Award winner is a testament to Neo Garden’s dedication to culinary excellence and outstanding service. In 2017, Neo Garden was listed in the Singapore Book of Records for the largest number of events catered in a single day, showcasing its seamless operational capabilities and position as Singapore’s No. 1 Caterer. As a regular recipient of the Excellent Service Award (EXSA), the team exemplifies its commitment to exceptional customer service across all functions. Neo Garden’s innovative approach to catering has earned it the title of “Top Brand” in the catering category by Influential Brands. In 2024, Neo Garden earned a place in the Singapore Book of Records with the longest Dragon Boat, Lohei Yusheng, measuring 12.5 metres. This extraordinary accomplishment showcases the company’s creativity and commitment to pushing boundaries beyond culinary aspects. With a strong focus on quality and customercentric service, Neo Garden continues to set industry standards, ensuring every event it caters to is memorable and impactful. The company’s ability to adapt to changing market trends and unwavering commitment to excellence has solidified its position as a trusted and preferred catering provider in Singapore. History Neo Garden Catering began as Neo Garden Restaurant in a modest 2,000 sq ft shared kitchen in Joo Chiat. From its inception, the restaurant quickly gained a reputation for its high-quality food and reliable service. However, as the rental of the Joo Chiat space doubled, the need for a more economical option became apparent. This search ultimately led to a 4,000 sq ft coffee shop in Jurong West, marking a new chapter in the brand’s journey of growth and success. As the Founder, Mr Neo Kah Kiat’s belief in the power of automation and machinery has been instrumental in Neo Garden’s ability to scale up. In 1996, Neo Garden Catering set
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