54 Superbrands Volume 15 Market MindChamps is the only education brand to synthesise over 25 years of research in the four domains of Education, Psychology, Neuroscience and Theatre to build a unique curriculum and pedagogy that prepares children for success in the 21st Century. For ten consecutive years, MindChamps has been voted the number one Premium Preschool Brand by parents in Singapore.¹ Globally, MindChamps has over 131 centres and further expansion plans are in the pipeline. Achievements In 2019, MindChamps inspired a book by No. 1 New York Times and Wall Street Journal bestselling author, Dr. Joseph A. Michelli, where he hailed MindChamps as “the Global Education Movement of the 21st Century.” Dr. Michelli is renowned for his books which analyse the strategies and unique qualities of legendary organisations. In his book The MindChamps Way: How to Turn An Idea Into A Global Movement, Dr. Michelli wrote, “While the companies Mercedes-Benz, Starbucks, and The Ritz-Carlton Hotel Company featured in my prior books demonstrate impressive brand power, none of them have been in a position to fundamentally shape society on par with MindChamps.” MindChamps has received numerous prestigious awards in education, intellectual property management, franchise management, and branding, including: Influential Brands® Top Brands Award 2014 to 2024. It is the only preschool to be inducted into the Influential Brands® Hall of Fame. Enterprise 50 Award 2017 by KPMG and The Business Times, with the support of Enterprise Singapore. Asia’s Greatest Brands Award 2018, presented by AsiaOne Magazine and PricewaterhouseCoopers. Influential Brands® Top Employer 2018 and 2019. Ranked among the top 50 of Singapore’s fastest-growing companies by The Straits Times and Statista in 2019 and 2020. Only preschool listed in Brand Finance Top 100 Brands in Singapore in 2021. Great Place to Work® Certified from June 2022 to June 2023. Only preschool to be named among The Straits Times and Statista’s list of Singapore’s Best Employers 2020, 2021 and 2023. Ranked among the Highest-Growth Companies in the Asia-Pacific by The Financial Times and Statista. History Founded in Sydney, Australia, in 1998 as an educational research centre, MindChamps established its global headquarters in Singapore in 2002 and launched the MindChamps Enrichment Academy, offering proven, researchbacked enrichment programmes that have enabled students to achieve up to 6 Grade jumps in Singapore's rigorous Primary School Leaving Exam in English, Maths, Science and Chinese, as verified by Forvis Mazars, a leading internationally integrated partnership, specialising in audit, accountancy, advisory and tax services.² The first MindChamps PreSchool opened in 2008 and has since expanded to Singapore, Australia, the Philippines, Malaysia, Indonesia, Myanmar and soon the U.S.A.. In 2017, MindChamps became the first preschool listed on the Mainboard of the Singapore Exchange. MindChamps established its Applied Integration Research (AIR) team to conduct empirical research, deep diving into the impact of its unique teaching methodology and curriculum. In 2022, MindChamps launched MindSpace, the Ultimate School After School & Enrichment Academy. Its rapid success now sees 28 centres across Singapore. Product MindChamps’ revolutionary 3-Mind model of education, developed by its Global Research, Advisory and Programme Development Team chaired by world-renowned neuroscientist Emeritus Professor Allan Snyder, focuses on nurturing the Champion, Learning and Creative Mind in children. MindChamps requires all its teachers to undergo up to 200 hours of mandatory training and accreditation, regardless of prior qualifications and experience. MindChamps has also developed a proprietary reading programme with over 200 interactive eBooks and has six books on its research and educational methodology published by major world publishing houses. Recent Developments Globally, the MindChamps 3-Mind education model is making its mark as it expands into new territories. Australia: With 23 centres in operation in Sydney and Melbourne, MindChamps will soon be launching centres in Perth, Adelaide and Brisbane. U.S.A.: MindChamps is now registered as a
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