52 Superbrands Volume 15 Market MCE focuses on nurturing the joy of learning and preparing students for the future. Its approach is to simplify learning and listen to the needs of schools, teachers, students, and parents. In 2019, MCE became the only Asia-based publisher that is an endorsement partner of Cambridge Assessment International Education (Cambridge International). Its key markets are ASEAN, EMEA, South Asia and the USA. MCE believes that the future of learning is having a good blend of print and digital teaching and learning materials. COVID-19 has accelerated the growth of EdTech, and educators are more receptive to adopting digital learning resources for hybrid learning. MCE aims to continue its growth in the EdTech space by creating digital learning content and solutions such as implementing AI features in its learning portal – MCEduHub to encourage adaptive learning. As a holistic educational solutions provider, MCE believes that the growth and development of professional educators are essential to improving the quality of teaching and learning. With the necessary knowledge and skillsets, educators can better implement the curriculum and resources in physical and online classrooms. Achievements In 2021, MCE partnered with NTU Singapore to provide bite-sized learning courses for educators around the world. These courses are available on the 24/7 online portal - MCEduHub for Professional Development. In 2019, MCE became the only Asia-based publisher that Cambridge International endorses. With the endorsement, MCE launched a series of teaching and learning resources that follows the Cambridge curriculum framework for Grades 1 to 12, designed to be suitable for blended and remote learning. In 2014, MCE was appointed as the sole publisher for Science in all public primary schools in Singapore and the only co-publisher for all primary and secondary Chinese textbooks in Singapore. Additionally, MCE became the first Asia-based publisher to develop the Mi Matemática Maths series aligned to Chile’s curriculum for the MOE of Chile to be used nationwide. Since 2001, users of the My Pals are Here! (MPaH!) Maths and Science series in Singapore have constantly been topping the charts in the Trends in International Mathematics and Science Study (TIMSS). In 2003, it was proved that 70% of Singaporean students who used the series performed better in Maths and Science compared to the international average. History Founders Edward Patrick James Cavendish and Norman Marshall met in 1960s and established Marshall Cavendish with their first partwork, The Mind Alive Encyclopedia. Then in the early 1980s, Times Publishing Group acquired the brand and transformed the brand by incorporating various business segments to suit the publishing industry. MCE was created to serve the education industry as part of the business segment. In the early 1980s, the MOE of Singapore set up the Curriculum Development Institute of Singapore, which in turn appointed MCE to co-publish the nation’s first English, Maths, Science and Mother Tongue textbook series. From the 1980s to 2001, MCE copublished the Primary Mathematics series for 19 years. The series introduced the Singapore Maths approach. In 2001, MCE launched its now internationally known series MPaH! Series for English, Maths and Science. The Maths series has made its mark on Singapore by ranking the country as a constant top-performer in TIMSS. In 2002, MCE expanded globally, working with various ministries and schools around the world to review their curriculum and develop localised learning resources. Countries include Chile, Brunei, Azerbaijan, Egypt, Qatar and more. In 2013, MCE launched a series of professional development programmes for educators. Product MCE’s Educational Content MCE’s best-selling products include MCE Cambridge Primary Maths and Science Series and MCE Cambridge IGCSE™ series (English as a Second Language, Maths, Physics, Chemistry, Biology, Computer Science, ICT) which have been widely adopted by Cambridge Schools in several regions such as Southeast Asia, Middle East and South Asia. MCE Cambridge Primary and Cambridge IGCSE™ Series are endorsed
RkJQdWJsaXNoZXIy MzM4MjU2