48 Superbrands Volume 15 Market LG Electronics is a global leader in consumer electronics and home appliances. In Singapore, LG operates in a highly competitive and mature market for consumer electronics involving four main categories: home entertainment, home appliances, air solutions, and IT products. Alongside LG, Singapore's consumer electronics market is dominated by several key players, including Samsung, Panasonic, and Sony. LG also provides a variety of business solutions in Singapore, including commercial displays, digital signage, and HVAC systems. The market for business solutions is driven by the commercial sector, including retail, hospitality, and corporate environments. Achievements In 2024, LG received over 200 awards and recognitions for a wide range of innovations and technologies across the home appliance, home entertainment, and B2B categories at CES 2024. From the Consumer Technology Association's (CTA) CES Innovation Award program alone, LG won 34 CES Innovation Awards, including two Best of Innovation Awards given to the LG 4K Transparent OLED T and the 83-inch 4K OLED Zero Connect TV (M4). History Established in 1947 by Chairman In-hwoi Koo, LG was initially known as Lucky (which sounds like 'Lak Hui', meaning giving joy to all) Chemical Co., Ltd after the huge success of 'Lucky Cream' – Korea's first makeup cream. The 'Lucky' brand became the face of the company, and in the 1960s, the Lucky Group established many affiliates with Goldstar, Korea's first electronics company that introduced many of the country's first consumer products, including automatic telephones, fans, transistor radios and televisions. By 1983, the group had become Lucky Goldstar and had announced a rebrand to LG in 1995. LG presented a new symbolic mark dubbed the “Face of the Future” as its logo. The one-eyed smiley face, created with the L and G, represents striving to be the best in the world, embodying dynamic youth, and undertaking new technological challenges. Following this transformation, LG continued to produce some of the thinnest and smallest electronics and introduced the thinnest and smallest electronics. Product LG is a major producer of consumer electronics, including devices for home entertainment, home appliances, IT products and air solutions. LG is well-known for its advanced TV technology for home entertainment, including OLED and NanoCell TVs, which offer exceptional picture quality, colour accuracy, and design. LG also carries audio products for home entertainment, including soundbars, speakers, and home theatre systems designed to complement our television range with highquality audio. LG offers a variety of kitchen solutions, including fridges, multi-door, side-by-side, top-freezer, and bottom-freezer models with features like the InstaView Door-in-Door™ and smart connectivity. LG also offers laundry care solutions with its front-loading and top-loading washing machines and washer-dryer combos, with features such as AI Direct Drive™, large drum capacity, and TurboWash™ technology. LG also carries dishwashers with QuadWash™ technology, which offers enhanced cleaning coverage with four multi-directional spray arms that shoot water streams in various angles to reach every corner of the dishwasher. LG also has microwave ovens, with Smart Inverter technology to allow for precise power control to cook food evenly and more efficiently. LG's air conditioners are equipped with
RkJQdWJsaXNoZXIy MzM4MjU2