46 Superbrands Volume 15 Market LACY’S®, a flagship brand of Pacific Packaging (Far East) Pte Ltd, commands a leading position in the food service and retail sectors. Their extensive product portfolio encompasses cling film, aluminium foil, baking and cooking paper, ZIPBAG resealable bags, kitchen gloves, disposable drinkware, tableware, food containers, and various other disposable items. LACY’S® has a regional presence, with exports to various parts of Asia Pacific, including Brunei, Malaysia, Indonesia, Australia, New Zealand, Bangladesh, the Maldives, Mauritius, and Seychelles. LACY’S® has witnessed a significant expansion in distribution due to a profound understanding of regional consumer needs and a relentless pursuit of continuous product improvement. The creation of a new sustainable range, EcoLACY’S®, further demonstrates brand development. With biodegradable cling films, gloves, craft tableware, and expansion plans, EcoLACY’S® meets changing customer demands and reflects the company’s ethos in global responsibility by taking definitive actions to address climate change concerns. Achievements LACY’S® has enjoyed over 50 years of success, thriving as a well-established presence locally and in more than 20 countries across the Asia Pacific region. LACY’S® is a multiple Singapore Superbrands award recipient (2018, 2020, 2022,2023 and 2024). Pacific Packaging also manufactures products for OEM, specially curated to client specifications. The company strives to provide its partners with excellent service and valueadded quality products, fostering enduring business partnerships for over two decades. LACY’S® products serve many reputable companies in the region, maintaining quality even during global supply disruptions. LACY’S® Singapore distribution arm, Jickson Corporation Pte Ltd, celebrated its 50th year in the industry in 2024. With a mission to supply LACY’S® to meet the needs of Singapore’s growing market, the five-decade journey underscores the brand’s commitment to excellence. History LACY’S®, launched in 1970 by Pacific Packaging (Far East) Pte Ltd, introduced its premium brand with cling film as its pioneer product. Establishing Jickson Corporation Pte Ltd as a local distribution arm facilitated local product distribution. Throughout the 1980s, LACY’S® expanded its distribution, reaching overseas markets in Brunei, East Malaysia, North Malaysia, Indonesia, and the wider Asia Pacific region. By the 1990s, LACY’S® had diversified its product offerings beyond food packaging to include aluminium trays, disposable cutlery, and sponges. Over the past two decades, LACY’S® has established itself as a prominent and recognised brand in both domestic and regional markets. It is now available through most major retail and wholesale partners. Product LACY’S® core products include cling film, aluminium foil, cooking and baking paper, Zipbags resealable bags, disposable gloves and its expanding range of disposable kitchen products. LACY’S® Premium Quality Cling Film A quality food-contact grade plastic wrap that stretches without splitting, LACY’S® Quality Cling Film clings firmly and comes with a reusable, easy, tear-off slide cutter for an easy, perfect cut and minimal wastage.
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