4 4 Superbrands Volume 15 Market Just as fertile soil is essential for healthy plant growth, a healthy scalp is crucial for robust hair growth. The analogy between horticulture and hair care is striking: soil fertility determines plant health, while scalp condition impacts hair quality. A healthy scalp promotes strong hair growth, whereas an unhealthy scalp leads to brittle, easily breakable hair. Protein is a vital element for healthy hair, as sufficient protein in follicles promotes thick and healthy hair growth. Since 2013, Jonsson Protein has been addressing hair and scalp issues for over 50,000 customers. With 3 outlets in Singapore, their mission is to help clients Grow, Repair, and Strengthen their hair using hydrolysed protein treatments. Achievements Over the years, Jonsson Protein has bagged multiple awards for its Signature Protein Hair Growth Treatment including the Winner of 2023 Blissful Brides Editor’s Choice Award, and Winner of 2023 Beauty Insider Spa & Salon Awards. History Jonsson Protein, recognised as Singapore’s leading haircare brand, offers a signature Protein Hair Growth Treatment developed by their team of U.S.-based hair specialists. This innovative treatment is specifically formulated to address hair loss concerns and promote the growth of thick, healthy hair. The key ingredient in this treatment is soy protein essence, which plays a crucial role in replenishing the natural protein content of your hair. Protein is an essential component of hair structure, contributing to its strength, elasticity, and overall health. By restoring optimal protein levels, the treatment aims to improve hair quality and reduce hair loss. Product Protein deficiency is one of the key causes of common hair loss problems in today’s busy and stressful lifestyle. It is vital to know that Jonsson Protein’s hair structure is made up of 91% protein and insufficiency of this may lead to thinning hair, or the hair to go into a dormant stage and stop growing altogether. With the Signature Protein Hair Growth Treatment, Jonsson Protein harnesses the power of protein, breaking it down into the molecular level to allow for maximum absorption into the hair follicles, nourishing and repairing the hair and scalp on the cellular level. What sets Jonsson Protein apart is that no two treatments are the same despite using the same key ingredient. With a range of nourishing botanical ampoules targeted at common problems such as oily scalp, dandruff, hair loss, and even greying hairs, each treatment is customised to target the root cause of the problem. Recent Developments Other than providing top quality treatments that deliver visible results, Jonsson Protein also places huge emphasis on customer experience and satisfaction. The company has recently started their WeCare system, where customers will receive a text message right after their treatment to rate their experience and provide valuable feedback. Negative feedback will be dealt with immediately, where the sales management team will first review the issue, and get back to customers with a solution, explanation or compensation. This is to ensure that each and every customer who steps into Jonsson Protein will have an enjoyable and satisfactory experience. Promotion Jonsson Protein has a wide reach to engage the audience. Using popular media platforms such as Tiktok, Instagram, Facebook, and Google SEM, while also engaging prominent influencers and celebrities such as Tosh Zhang
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