3 2 Superbrands Volume 15 Market EPLAS is Malaysia's premier water bottle brand, a title earned through an unwavering commitment to quality, innovation, and customer satisfaction. Each bottle is crafted from BPA-free materials, ensuring both safety and durability for users. EPLAS's presence in major retail chains, speciality stores, hypermarkets, supermarkets, and e-commerce guarantees that getting EPLAS water bottles is never a hassle. EPLAS water bottles are prominently displayed in shopping malls across Singapore, ensuring high visibility and accessibility. The brand has solidified its position as one of the leading brands in Singapore's water bottle market, and its market share reflects its dominance and popularity. Achievements EPLAS takes immense pride in several key achievements and aspects of its operations, each contributing to its overall success and reputation. EPLAS is proud of its commitment to quality and safety, product innovation and design, and positive impact on communities. EPLAS was the leading brand to launch BPAfree water bottles in the ASEAN region. One of Malaysia's leading water bottle brands exported to ASEAN markets, EPLAS has expanded its reach to countries like Singapore, Thailand, Indonesia, and beyond. Continued innovation at EPLAS has led the company to achieve several "firsts" with its double-walled water bottles, collapsible silicone sports water bottles and most recently, a range of two-tone and gradient water bottles. EPLAS became the first water bottle brand to receive a distinguished award from Superbrands Malaysia in 2021 and again in 2024. EPLAS has continued to excel and expand, further underscored by its recognition with the prestigious Singapore Superbrands Award in 2024. History EPLAS, established in 2005, started with a focus on water bottles and soon expanded the range to include thermal flasks and water bottles for kids and babies. EPLAS is the house brand developed by Ee Jia Housewares (M) Sdn. Bhd. is renowned as the company's leading brand for water bottles. Interestingly, "EE JIA" is pronounced in Mandarin as "E+", with the "+" signifying "plus" and "plastic". This name hints at the initial focus on plastic products while leaving room for commitment to sustainable practice. Additionally, the brand logo features three leaves in three different colours, representing: Red: passionate commitment to creating a sustainable future, heartfelt dedication to social responsibility, and steadfast commitment to ethical governance. Blue: trustworthiness and dependability of our product, reflecting a strong commitment to safeguarding the health and safety Green: to provide sustainability, ecofriendliness, and natural products to the Environment, Social, and Governance ("ESG") principles. Product EPLAS offers a wide array of water bottles in various sizes, shapes, and styles to cater to different groups of people, as well as their
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