30 Superbrands Volume 15 Market Formerly known as ICI Paints, AkzoNobel Paints (“AkzoNobel”) has operated in Singapore since 1933, significantly contributing to the country’s development. Headquartered in Amsterdam, the Netherlands, the company has been innovating and enhancing surfaces for over 200 years. Active in more than 150 countries, AkzoNobel aspires to be the global industry leader. AkzoNobel Decorative Paints excels in creating beautiful homes and improving spaces, holding a prominent position in the decorative paint industry with the Dulux brand. The company is driven by a commitment to respond to consumer and trade professionals’ needs, offering innovative and sustainable solutions. Achievements Dulux, backed by the Global Aesthetic Centre in Amsterdam, is a leader in colour trends, annually releasing “ColourFutures” and the “Colour of the Year”. AkzoNobel’s dedication to sustainability is evident in its holistic approach, aiming to empower people, reduce environmental impact, and deliver sustainable solutions. This commitment, encapsulated in their “People. Planet. Paint.” philosophy, involves reducing waste, increasing recycling, creating durable products, and enhancing eco-friendly innovations. The Dulux interior paint range has
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