20 Superbrands Volume 15 Market BVA BDRC is a global insight agency that helps people and organisations make smarter decisions, so that they can transform and grow, all driven by its mantra ‘be better’. With unrivalled expertise in data science, behavioural science and visual design, it offers an extensive range of research services designed to unlock hidden drivers, navigate the irrational, and communicate - insight with impact, to inspire change. BVA BDRC is part of the BVA Family, a global leader in insights, data & analytics, consulting, and SaaS solutions, serving clients in over 90 countries worldwide. For over 50 years, The BVA Family has been a trusted partner and advisor, leveraging cuttingedge technologies and innovative methodologies. It empowers corporate and public sector clients to make better decisions through advanced predictive data analytics, artificial intelligence, and high-value insights. The Group consists of 1,000 dedicated professionals who are renowned industry experts with deep sector-specific knowledge, excelling in data science, AI, and the latest technological advancements. It is a market leader in several business sectors, including finance, luxury retail, automotive, hospitality, travel, tourism, telecoms and media. Achievements BVA BDRC is staffed by highly experienced researchers with solid reputations in individual fields as well as in the market research industry. The company’s collaborative global working practices have created the ideal platform for debate, innovation and insight. It is consistently recognised for its work within the industry, having won several international awards, including from the Market Research Society, Media Research Group and AURA. It is also appreciated by clients, gaining high scores in customer satisfaction surveys and a significant amount of repeat custom and internal client awards. History Founded in 1991 and headquartered in London, the agency has grown to cover the full range of research services, from data collection through to consultancy. Common to all is the mission to deliver clear insights that place the customer at the heart of clients’ strategic decisions. Over the years, BVA BDRC has grown an international network of offices in Washington DC, Singapore and Sydney. The Asia Pacific headquarters was established in 2011. Led by Piers Lee, who has held senior management positions in Asian market research firms since 2000, the agency operates in Southeast Asia, Northern Asia, Greater China and the Indian subcontinent. In 2018, BDRC became part of the BVA Family, rebranding as BVA BDRC. The BVA Family’s international footprint means that the group can combine in-depth knowledge of local issues with the ability to deploy global solutions. BVA BDRC believes that demand has never been higher for reliable and creative consumer insight, where organisations can see the benefits on their bottom line. It prides itself on its heritage in delivering research which makes a real difference to businesses and, it hopes, the wider world. Product BVA BDRC blends ‘art and science’ to drive growth for its clients, leveraging insight, deep sector expertise, data science, behavioural science and visual design capabilities. The wider groups’ capabilities ensure that end-toend data intelligence helps clients pursue the right strategic options and decisions: Data acquisition: Robust data collection systems, rigorous quality control, secured data storage systems. Data integration: Bringing together and integrating all types of data, from online surveys to deep-dive depth interviews. Data transformation: Where the Data Factory technology team, data scientists, qualitative experts and sector specialists bring out the business implications. Data visualisation: With proprietary technology platform and graphic design specialists. Data decision: Helping clients pursue the right strategic options and decisions. Deep knowledge of clients’ industry terminology, challenges, and opportunities mean BVA BDRC’s insights are relevant and actionable. In many cases it offers ready-made reports and multi-client projects that are available for immediate use, either as standalone options or to complement custom research. Examples include: Hotel Guest Survey: The definitive source of global insight on hotel brand performance, market dynamics and customer behaviour. VenueVerdict: Providing intelligence about the client experience at hotels and meeting venues. Global Sustainable Hospitality Trends: Insights to help brands maximise the benefits from their investments in sustainability. Moments of Truth: Benchmarking customer experience in key touchpoints across financial services.
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