Singapore Volume 9

6 8 | S U P E R B R A N D S V O L U M E I X MARKET Building on more than 20 years of perfecting the art of brewing gourmet coffee, O’Coffee Club’s spirit of innovation and its commitment to 100% customer satisfaction continue to delight hundreds of thousands of loyal coffee drinkers, year after year. Every steaming cup of java, scrumptious morsel of food, and intricate twirl of dessert is served to delight and satisfy each and every customer. The dedication that goes into delivering distinctive flavours infused with creativity has become an obsession for O’Coffee Club’s team of chefs. The taste sensations, from premium ground aromatic beans; to exquisite dining menus that cater to international and domestic palates have been embraced in the hearts of Singaporeans. The company’s passion for preparing delicious, high-quality food and beverages is evident in the benchmarks it has established to measure and create quality café experiences. O’Coffee Club’s casual, contemporary settings provide a welcoming atmosphere, and position this home grown brand in a niche of its own. O’Coffee Club’s cafés embody the image of an ideal, all-day retreat and offer more than a refreshing beverage and fine meal; the cafés offer customers a relaxing experience. ACHIEVEMENTS Earning numerous culinary awards over the years, the brand has a reputation far beyond that of culinary excellence. O’Coffee Club achieved ISO9002:1994 Quality Management System certification in 2001, then improved within three years to achieve ISO9001:2000, and subsequently satisfied the strict requirements to attain ISO9001:2008. Its central kitchen and bakery production facilities are also HACCP- certified which ensures stringent quality control for product freshness and consistency. O’Coffee Club was certified as an on-the-job training centre in 1999, with the aim of grooming professional staff who appreciate the importance of customer satisfaction. It has continued to offer various comprehensive skill development programmes, and has maintained a keen desire to help aspiring individuals maximise their potential, or pursue viable career paths. In addition, O’Coffee Club’s strong human resource practices were recently recognised when the company was bestowed the ‘Workforce Skills Qualification HR Mentor Award’ in 2012, 2013 and 2014. There is clearly a penchant for innovation reflected in O’Coffee Club’s choice and style of establishments. For example, its landmark glasshouse café in historic Raffles Place, which captures the essence of Singapore’s urban lifestyle, is a tranquil outdoor haven amidst the bustle of the CBD. Its strategically located outlets are further complemented with lively contemporary décor; elements that help make O’Coffee Club a preferred destination for those seeking something distinctive in a café experience. These attributes have also become a differentiator that has helped the brand win the AsiaOne People’s Choice Award in the ‘Top 3 Best Western Restaurants’ category at the red carpet awards ceremony, two years running in 2013 and 2014. The brand’s dedication to achieve new heights was also evident when its executive pastry chef and chef apprentice represented the Singapore Junior Pastry Team at the Junior Pastry World Championship 2013 held in Rimini Fiera, Italy. The Singapore Junior Pastry Team emerged third amongst tough competition, and also clinched the best dessert in glass; best gelato stick; and best frozen café gelato categories. As a determined, responsible corporate citizen, O’Coffee Club was awarded the ‘Friends of MCYS Award 2012’ for its “untiring and selfless contribution and service to the community, by offering job opportunities for MCYS youth”, and for its “significant contributions in committees or projects, under the Ministry of Community