Singapore Volume 9

5 4 | S U P E R B R A N D S V O L U M E I X MARKET LUSH Aesthetics is a one-stop medispa that offers a range of treatments from Laser Facials to Fat Freezing to LED Teeth Whitening Treatments. LUSH has outlets located in Singapore and Malaysia. Our target audience are Professionals, Managers, Executives and Businessmen aged between 25 - 50 years old who desire non- invasive results based aesthetic treatments with a comfortable yet luxurious environment for them to relax and pamper themselves. Our treatments target mainly the mid-high market in Asia. In 2017, the Group aggregated annual turnover stood at S$3.7million for both our Orchard and Bedok outlets. It is hard to determine the market share considering there are thousands of beauty and medical aesthetic providers in the market. However, LUSH is one of the leading providers of medispa aesthetic treatments and one of the pioneers of this concept in Singapore. The current retail landscaped as evolved from brick-and-mortar based to online-based. We have been following the latest retailing trend to reach out to our prospective customers online through social media and other digital media platforms. In the medium term, we foresee an upscale trend as more and more individuals are becoming more aware of their outward appearance and are willing to invest in this particular area to enhance their appearance. We see this case not just in females but also in male customers alike. With the penetration of medical aesthetic treatments like filler injection and threadlifts, we foresee an increase in this particular aspect of the market, as people now do not necessarily have to travel to Korea to undergo such treatments. Today, local doctors and our in-house specialists are well-versed and have perfected the Korean techniques to perform procedures that match the very best in the world. ACHIEVEMENTS LUSH Aesthetics is one of the pioneers of the aesthetic medispa concept that provides non- invasive results based on beauty aesthetic treatments supported by meticulously sourced aesthetic equipment. In recent years, LUSH has been recognised and won many awards including Promising SME 500 in 2014, Top 100 Singapore Excellence Award in 2013/ 2014, Top 25 Prestige Award in 2014, Harper’s Bazaar Spa Awards in 2015, Singapore Trusted Quality Brand in 2015, Her World Spa Awards in 2016, Outstanding Brands under the Aesthetic Services Category in 2016, and the Women’s Weekly Spa Awards in 2016. In 2018, LUSH Aesthetic became the first aesthetic services provider to be awarded the prestigious distinction of being awarded Superbrands Status in Singapore. HISTORY LUSH Aesthetics has grown from a quaint shop located at Tanglin Shopping Centre before moving to the Flagship branch in Orchard Road followed by a chain of other four other outlets in prestigious locations to better serve Singapore’s discerning market. In 2016, LUSH opened its first outlet in Penang, Malaysia. Innovation is the core development at LUSH Aesthetics in this ever-growing and evolving market. LUSH works closely with aesthetic manufacturers and suppliers to bring customers the latest in aesthetic technologies to ensure that customers get the latest and most effective treatments available. The brand has grown in terms of the services offered from a medispa to having its own Medical Arm, LUSH Medical Clinic Singapore, which offers treatments like injectables to threadlifts. PRODUCT Signature treatments include the AlmaLASE Laser Facial, LED Teeth Whitening & Fat Freeze Treatment. Since the beginning, these services have always been a favourite among customers,