4 0 S u p e r b r a n d s V o l u m e X I I I Market Holistic Way offers a wide range of vitamins, minerals, and natural health supplements such as multivitamins, antioxidants, fish oil, and probiotics. These help cleanse and vitalise the body holistically to improve immunity and wellness. The brand’s consumers are healthconscious customers seeking health supplements to enhance their lifestyle and wellness. They comprise men and women, and Holistic Way offers products for people who want to improve their health and married couples who care about the health of their children and family members. The company achieved a revenue of $14.3 million in 2021, reflecting an excellent financial performance. At present, Holistic Way has growth plans to be the leading provider of health supplements locally and globally and expand the distribution network. While the market is highly competitive, Holistic Way’s best prospect is introducing innovative and natural health supplements with scientifically proven benefits and preventive care. The brand is currently working towards expanding its range of products that target various consumer groups and cater to different demands or needs. Achievements In 2021, Holistic Way was honoured with awards such as Superbrands, Singapore Prestige Brand Award (SPBA) and Influential Brand. The awards signify the brand prestige and recognition, improving reputation and quality assurance among business partners and customers. Guardian Healthy Beauty Awards 2021 Fan Favourites Sleep Supplement Holistic Way Melatonin 10mg Supplement Unity Popular Choice Awards 2021 Brand of The Year Best Performer - Holistic Way Beauty Insider Beauty and Wellness Awards 2021 Best Beauty Supplement, Best Anti-Ageing Readers’ Choice Award: “Holistic Way” DEER PLACENTA Best Health & Wellness, Best Supplement Editors’ Choice Award: “Holistic Way” MEGA MULTI ONCE A DAY Best Health & Wellness, Best Supplement Readers’ Choice Award: “Holistic Way” SUPER LUTEIN Best Health & Wellness, Best Supplement Best Breakthrough Award: “Holistic Way” PROBIOTIC 75 BILLION Watsons HWB Awards 2021 Holistic Way Best Selling INNER BEAUTY Supplement (Pill) Holistic Way Best Selling COLLAGEN Supplement (Pill) Holistic Way Best Selling EYE Supplement Brand of The Year (Health & Wellness): “Holistic Way” Best of The Best Vitamins: “Holistic Way” All-Time Favourite Vitamin Brand: “Holistic Way” History JR Life Sciences Pte Ltd (JR) was incorporated in 2007 as a private limited company under ACRA. The founder and CEO is Singapore resident Mr Ricky Ong, a seasoned professional with more than 20 years of experience in the industry. JR Life Sciences is an established distributor of vitamins, minerals, and various health supplements, with “Holistic Way” and “JR Life Sciences” as the two principal brands owned by JR Life Sciences. The story started with no own products and five counters in 2007. The product has been developed to over 100 stock-keeping units and sold in over 300 counters in pharmacies, health and personal care stores, and department stores in Singapore. The office and the workforce have expanded from one unit and five employees to five units and over 90 employees. Product Holistic Way’s product offering is centred around what is good and unique for consumers‘ wellbeing. The company strives to create quality natural health products using information derived from competitor analysis, partners’ industry studies, and nutritional and dietary supplement journals. Hiring in-house Nutritionists was an initiative to create the space for new product research and development, manufacturer engagement, effective regulatory environment monitoring and a good resource for understanding market trends. This enabled the company to facilitate new product development while consistently abiding by authority requirements and delivering quality products to the market. Constantly innovating, the company developed an improved Holistic Way Extra Strength Melatonin 10mg, which was tested and rolled out successfully. The product achieved the Guardian Health & Beauty Awards from 2017 until 2021 for Best Selling Sleep Category Supplement and is one of Holistic Way’s top revenue contributors among the melatonin range of products. Similarly, the Holistic Way Premium Deer Placenta Fresh was developed as an anti-ageing supplement with research findings and the help of breakthrough technology and was awarded the Unity Popular Holistic Way offers a wide range of vitamins, minerals, and natural health supplements such as multivitamins, antioxidants, fish oil, and probiotics.
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