3 4 S u p e r b r a n d s V o l u m e X I I I Market Extra Space Asia is the leading self-storage provider in Asia. Headquartered in Singapore and led by Chief Executive Officer Mr Kenneth Worsdale, Extra Space Asia offers self-storage facilities and related services to individuals and businesses in densely populated Asian cities. Extra Space Asia has firmly established itself as the dominant self-storage operator in Asia, with over 68 storage facilities and over 1.5 million square feet of self-storage space across six countries. Achievements In line with the company’s plans to continuously grow and expand in the region, Extra Space Asia recently opened its 5th facility in Malaysia, 10th in Japan and 32nd in Taiwan. This expansion serves the growing demand for self-storage across Asia, as many are coming to realise the benefits and affordability of self-storage, be it for personal or business use. As the brand continuously strives to ensure that the workplace is safe and conducive, its efforts have been recognised as Extra Space Asia has been awarded and named a ‘Great Place to Work’. This award was granted as 70% of employees at Extra Space Asia agree with the sentiment that it is a great place to work, compared to the global average of 53%. The company has an impressive retention rate and has instilled a strong sense of loyalty amongst its employees, with many staying for ten years or more. In addition, Extra Space Asia was also awarded ‘Singapore’s Favourite Self-Storage Brand’ by Superbrands for the 5th year running – hitting a new milestone! History Extra Space Asia made their initial presence known in Singapore with its first facility opening at IMM Shopping Mall in 2007. From there, the brand began expanding its reach across Asia, with Korea’s first facility in the district of Gangnam, Seoul, in November 2010. Later, it made its mark in Malaysia with the facility opening in Chan Sow Lin in February 2012, and subsequently landing in Hong Kong as well, with their Sai Wan facility opening in September 2015. In August 2014, the company acquired a majority stake in Storeasy Self-Storage, the leading self-storage company in Taiwan. Following this acquisition, the Taiwan operator was rebranded under the name “Storeasy by Extra Space”. In September 2018, Extra Space Asia, alongside Keiyo Logistics, a key player in the self-storage industry in Japan, embarked upon a strategic venture together. Keiyo Logistics now manages facilities owned by Extra Space Asia in Japan under the brand “Private Box by Extra Space”. A large part of the company’s success can be attributed to the CEO, Mr Kenneth Worsdale. His leadership, drive and vision have been monumental to Extra Space Asia’s success. Having taken over the reins of the company back in 2014, the company has grown in Asia from having seven facilities across three countries to over 68 facilities across six countries today. Extra Space Asia’s plans for expansion in existing and new markets are already in its pipeline. Product Extra Space Asia offers a wide range of selfstorage solutions for individuals and businesses. Customers have the flexibility to select the size of the storage units and the type of climate control required, starting from as small as 6 square feet to as large as 500 square feet. Duration of rental is also highly flexible, from two weeks to as long as required. Moreover, customers can upsize or downsize their storage space any time they want. Storage facilities are open 24/7 and equipped with state-of-the-art 24-hour security systems integrated with personalised access systems. Staying true to the promise of catering to every storage need, customers can choose from an array of storage types, from non-air-conditioned to air-conditioned and dehumidified spaces, with temperatures maintained between 23°C and 25°C. The company also specialises in personal and business wine storage in Singapore, Malaysia and Taiwan. Walk-in cellars, fitted with industrygrade shelving and ‘wine lockers’, offer storage capacities ranging from 24 to 450 cases. Each wine storage unit is kept at optimal temperatures between 12°C and 14°C and with 65% to 75% humidity. Complimentary use of tasting rooms is available at selected facilities, offering a private and cosy ambience for wine collectors and customers. Over the years, Extra Space Asia has expanded Extra Space Asia is the leading self-storage provider in Asia.
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