Singapore Volume 12

7 6 | S U P E R B R A N D S V O L U M E X I I MARKET UGS is an energy solutions partner providing liquefied petroleum gas (LPG) supply, installation, consultation, and equipment to a wide spectrum of customers in the Food & Beverage industry. Ranging from coffee shops and hawker centres at prominent locations, to renowned restaurants located in swanky enclaves, such as Dempsey and Playground @ Big Splash, UGS continues to respond capably to the diversified gas needs of all its customers. It is also constantly on the lookout for cost-effective alternative energy sources that could meet the requirements of an expanding marketplace. The growing trend of eating out within Singapore’s ever-burgeoning F&B scene has created higher demand for LPG from both emerging new outlets and existing operators whose usage has increased. Furthermore, as additional F&B establishments crop up in both new and existing properties, LPG is expected to stand out as a preferred alternative to piped gas. The company has built a good mix of clientele across both high and low-end F&B establishments, but it also recognises there’s a tremendous opportunity to expand and strengthen its footprint in the lower-end F&B market. ACHIEVEMENTS As a leading LPG provider in Singapore, UGS has received recognition for its performance from several top dealers and has been conferred the following awards: BP’s Quality Dealer Award; BP’s Top 10 Dealers Award; Shell’s Top Sales (Diamond Award); and winner of Shell’s Champion of Commercial Specialists Competition. In 2008, UGS became one of the first organisations in Singapore’s LPG industry to receive the prestigious ISO 9001:2000 Certification. It was also the first and only to be certified BCMS 592021 BS 25999-2:2007 – an international quality Business Continuity Management System accreditation. In recognition of its track record for safety, and continuous (no- downtime) gas supply for customers, UGS was selected as a named achiever of The Professional Enterprise Certification Scheme . Then, in 2009, UGS received the Singapore Prestige Brand Award (Established Brand category), and its founder, Mr Thomas Tan, won the coveted Entrepreneur of the Year award. Two years later in 2011, Mr Tan was also conferred the Public Service Medal at the 2011 National Day Awards, for his achievements in Singapore’s LPG industry. 2019 now marks the seventh time UGS has been bestowed the prestigious Business Superbrands Honour in recognition of its efforts toward brand excellence. HISTORY With roots dating back to 1993, UGS started as an LPG dealer for homes when Unique LP Gas Services acquired Ready Gas Company, along with its existing clientele of 2,000 household customers each month. Within two years, that number had grown to 8,500 customers per month. In 1996, a new business entity called Unique Gas Trading was established to serve clients in the commercial sector. To secure a clientele base in this market, Unique Gas Trading was constantly innovating to attract new clients. Its efforts paid off as sales volumes grew steadily by 75% each year between 1997 and 1999. To