Singapore Volume 12

7 0 | S U P E R B R A N D S V O L U M E X I I MARKET TCS is one of the world’s largest technology companies, providing IT services, consulting and business solutions to leading global brands. Part of Tata Group, Indian’s largest and oldest business conglomerate, TCS generated consolidated revenues of US$22.2Bn in the fiscal year ended March 31, 2021, and has 509,058 associates representing 155 nationalities. The fastest growing IT services brand of the decade, Tata Consultancy Services (TCS), has maintained its unique position among the top 3 brands in IT services globally and continues to grow as an influential brand in the Asia Pacific digital economy. TCS has had a well-established presence in Asia Pacific for more than 30 years. With its regional headquarter in Singapore, the company has more than 38,000 associates supporting Asia Pacific operations. TCS is a purpose-driven organisation aligned to the Tata commitment to give back to the communities they serve. The company unveiled its new brand statement – Building on belief - in 2021. ACHIEVEMENTS TCS is committed to creating meaningful change for individuals, enterprises, and societies. TCS Asia Pacific received the Partner Value award from Channel Asia and IDG publications and was named Woolworths IT Partner of the year for two consecutive years. A Mobile App Partner to Standard Chartered Singapore Marathon (SCSM) 2019, TCS also won a Silver Stevie® for its exceptional innovation in developing the SCSM marathon app. With the belief that technology is for everyone and must positively impact society, TCS’ programme, CareSeniors, was presented with the Singapore Apex Corporate Sustainability Awards 2020. TCS Asia Pacific was also recognised as the Top Employer in Australia, Hong Kong, Malaysia, the Philippines, and Singapore by the Top Employers Institute. In addition, TCS Singapore was awarded silver for ‘Best Graduate Recruitment Program” and “Best Campus Recruitment Strategy’ during Asia Recruitment Awards 2020 by Human Resources. HISTORY • 1968 – TCS launched as a management and technology consultancy that would create demand for downstream computer services. • 2000 – TCS set up its presence in the Asia Pacific market, making Singapore its regional headquarter. • 2009 – TCS became a top 10 player in the global IT software and services industry. • 2014 – TCS became the Official Technology Partner for Standard Chartered Singapore Marathon. This partnership continues consecutively for the next five years. • 2018 – This was Tata Group’s 150th anniversary and 50 years since TCS was founded, a rare and significant milestone. • 2020 – TCS Singapore launched Digital Acceleration Centre, supported by Economic Development Board Singapore. • 2021 – TCS new brand statement, Building on belief, was unveiled. PRODUCTS TCS offers a consulting-led cognitive powered, integrated portfolio of business, technologies and engineering services and solutions. With the ongoing repercussions of the coronavirus pandemic, TCS is helping customers look beyond the products and services they sell to the purpose behind their existence, de ning the blueprint for their transformation journey and layering this approach with resilience and adaptability. The company has also embraced a new transformative operating model, Secure Borderless Workspaces™ (SWBS™), allowing enterprises to transit to virtual workspaces fully and seamlessly. This aided TCS’ swift transition to remote working in the face of Covid-19 induced lockdowns, with a robust cybersecurity framework put in place. This was in addition to all the project management practices and systems needed to ensure that work allocation, monitoring and reporting continued as usual. The SBWS™ model ensured that neither the quality nor the timeliness of client deliveries was ever compromised. To date, TCS has enabled remote working for 95% of its workforce and established cloud- based governance of more than 23,000 projects, enabling high volumes of digital collaboration – 35,000 online meetings, 406,000 calls, and more than three million messages.