Singapore Volume 12

5 8 | S U P E R B R A N D S V O L U M E X I I MARKET Founded in 1994, the well-loved Singapore homegrown health supplements brand Ocean Health has grown progressively over the years. The brand is most recognised for its Omega-3 Fish Oil, a no. 1 bestseller in Singapore since 2013. Ocean Health is part of a speciality pharmaceutical & consumer healthcare group, Hyphens Pharma International Limited, which in addition to Singapore, also has a presence in Southeast Asian countries such as Vietnam, Malaysia, Indonesia and the Philippines. The group is led by pharmacist-trained leaders and is listed on the Singapore Stock Exchange (SGX) Catalist Board. ACHIEVEMENTS As one of Singapore’s strongest and most valuable consumer brands which is familiar to many, Ocean Health has achieved Superbrands status every year since 2004. It continues to win accolades from consumers and retail chain pharmacies such as Guardian, Unity Pharmacy, and Watsons. Its Omega-3 Fish Oil has been awarded “No.1 Omega-3 Fish Oil brand” across retail chain pharmacies since 2013. Its Multivitamin & Minerals have been awarded Watsons Health Wellness & Beauty Award ‘Best Selling Vegetarian Multivitamin Supplement’ since 2014. HISTORY The brand name Ocean Health was inspired by the vast, bountiful ocean, as it is full of life and vitality and it connects the world seamlessly. It hopes to be a brand that supports its customers with a wealth of health as abundantly full as the great big ocean. It was started by a Singapore pharmacist with an earnest mission to develop quality, everyday choice health supplements to improve the quality of life of fellow Singaporeans. Since its early beginnings, the mantra “Only if it is good enough for our family and us, it is good enough for our customers” has been Ocean Health’s guiding principle in product development. The brand continues to endeavour to be customers’ guardian of health so that they can live life fully every day. A leader in industry breakthroughs, Ocean Health was the first health supplement brand to offer product liability insurance in Singapore in 1996 and was one of the pioneers to provide glucosamine sulphate locally. Moreover, it was the first to develop a unique formula, Ocean Health Coco Omega, a blend of high medium chain triglycerides (MCT) organic virgin coconut oil with its popular Omega-3 fish oil to fuel the brain and memory function of adults who may not be able to convert glucose to energy for the brain as they age. PRODUCT Ocean Health provides more than thirty health supplement products grouped into nine categories spanning Omega-3 Series, Brain Health, Eye Health, Heart Health, Gut Health, Joint Health, General Health, Physical Health and Children’s Health. It offers MUIS Halal certified (e.g. Omega-3 Fish Oil) or vegetarian formula (e.g. Multivitamin & Minerals) health supplements to help meet the unique cultural needs of consumers in Asia. Its signature health supplement products include Omega-3 Fish Oil, Multivitamin & Minerals, Buffered C-1000mg, Buffered C-500mg chewable tablets, Joint-RX®, Evening Primrose Oil and Vegetarian Glucosamine 1500mg. Rigorous checks take place from sourcing to bottling. For example, the company ensures quality raw materials are sourced and utilised. Most significantly, every batch of Ocean Health products undergoes stringent tests for heavy metals and microbial contaminants. This is in addition to the product liability insurance cover for its consumers. RECENT DEVELOPMENTS Ocean Health continues to keep a pulse on emerging science on new nutrients, new benefits and develops new products to help