Singapore Volume 12

5 4 | S U P E R B R A N D S V O L U M E X I I MARKET Nail care is considered as one of the most essential parts of female fashion. Extensive R&D activities to introduce new product lines are adding to the market expansion in Singapore and have resulted in a growing demand for professional services. Nail Palace is Singapore’s Multiple Award- Winning and Leading Nail Care Salon Chain that provides a wide range of services including manicures, pedicures, treatments, eyelash extensions, and hair removal. Launched in 2002, Nail Palace was a pioneer of the industry in Singapore and developed leading techniques and treatments in manicures & pedicures. The majority of Nail Palace’s clients are urban professionals, busy executives, and homemakers who place great emphasis on looking and feeling good. ACHIEVEMENTS Nail Palace is a multi-award winning nail care salon that has been recognised over the past several years as an outstanding brand but has also won many prestigious awards from many of the leading women’s magazines in Singapore. These include: Sole Renewal Treatment – Singapore’s Women Weekly Spa Awards 2017, 2018, 2019 & 2020 Classic Manicure – Harper’s Bazaar Spa Awards 2018 & 2020 Classic Pedicure – Harper’s Bazaar Spa Awards 2018 & 2020 Brightening Manicure & Pedicure – Singapore’sWomenWeekly Spa Awards 2018, 2019 Classic Gel Manicure – Singapore’s Women Weekly Spa Awards 2018, 2020 & 2021 Best Nail Kit – CLEO Body Awards 2018 Shiniest Top Coat – CLEO Beauty Hall of Fame 2018 Best Base Coat – CLEO Beauty Hall of Fame 2018 Classic Gel Manicure – Harper’s Bazaar Spa Awards 2019 Classic Gel Pedicure – Harper’s Bazaar Spa Awards 2019 Sole Renewal Treatment – Beauty Insider Spa & Salon Awards 2019 Best Nail Salon Chain – Beauty Insider Spa & Salon Awards 2019 Most Pampering Manicure - CLEO Beauty Awards 2020 Most Pampering Pedicure - CLEO Beauty Awards 2020 Singapore Entrepreneur 100 Award 2020 Singapore SME 500 Award 2021 Best Professional Body Care - Beauty Insider Beauty & Wellness Awards 2021 Best Nail Care - Beauty Insider Beauty & Wellness Awards 2021 Nail Care Salon Chain of the Year - Singapore APAC Client Choice Award: Best for Personalised Nail Treatments HISTORY Nail Palace is a chain of nail care salons in Singapore that has become well-renowned over the years. Stemming from a passion for great manicures, pedicures, and all-rounded nail care, the chain opened its first salon at Bencoolen in 2002 with the mission of providing holistic solutions for nails and beauty. Nail Palace has since become the go-to solution for nail care with 25 locations across Singapore. Presently, Nail Palace is home to more than 150 professional nail technicians and, additionally, proudly boasts a vast well of experience spanning close to 19 years. Nail Palace’s founder, Miss Cheng, had perceived the budding potential of Singapore’s nail care industry in the early years and had established the company with the vision of catering to all who wanted a one-stop provider for pampering and beautiful nails. She wanted a company that would employ the perfect skills and knowledge that the nail care industry in Singapore needed. Back then, the nail salons she visited in Singapore generally did not have the best equipment or customer-service staff handy to satisfy different needs. Miss Cheng