Singapore Volume 12

5 2 | S U P E R B R A N D S V O L U M E X I I MARKET MODE Aesthetics, previously known as LUSH Aesthetics, is a one-stop medispa that offers treatments from Laser Facials to Fat Freezing to LED Teeth Whitening Treatments, with outlets located in Singapore and Malaysia. The brand’s target audience is professionals and business executives aged between 25 – 50 years-old who desire non-invasive results based aesthetic treatments with a comfortable environment within which to relax and pamper themselves. In 2019, the group aggregated annual turnover stands at S$8M with operations in 5 locations. The treatments available at MODE are catered towards the mid-high market segment. It is hard to determine the market share considering there are thousands of beauty and medical aesthetic providers in the market. However, MODE is one of the leading providers of medispa aesthetic treatments and one of the pioneers of this concept in Singapore. The current retail landscape has evolved from brick-and-mortar based to online-based. The company has been following the latest retailing trend to reach out to its prospective customers online through social media and other digital media platforms. In the medium term, MODE foresees an upscale trend as more and more individuals are becoming increasingly aware of their outward appearance and are willing to invest to enhance their appearance. This is not just the case with women but also male customers are a growing market segment. With the penetration of medical aesthetic treatment such as filler injections and threadlifts, MODE foresees an increase in this particular aspect of the market as people do not now necessarily have to travel to Korea to undergo such treatment. MODE’S specialist doctors are well-versed and have studied and perfected Korean techniques to perform these treatments that match the quality previously found only in Korea. ACHIEVEMENTS MODE Aesthetics is one of the pioneers of the aesthetic medispa concept that provides non- invasive results based on beauty aesthetic treatments founded on meticulously sourced aesthetic equipment. In recent years, the company has won multiple awards including being awarded Superbrands Status in 2018, 2019, and 2020, Promising SME 500 in 2014, Top 100 Singapore Excellence Award in 2013/2014, Top 25 Prestige Award in 2014, Harper’s Bazaar Spa Awards in 2015, Singapore Trusted Quality Brand in 2015, Her World Spa Awards in 2016, Outstanding Brands under the Aesthetic Services Category in 2016, and, Women’s Weekly Spa Awards in 2016. HISTORY MODE Aesthetics was previously known as LUSH Aesthetics which has grown from a quaint shop located at Tanglin Shopping Centre before moving to the Flagship branch in Orchard Road and has continued to expand its operations with a chain of outlets now located in Bedok Mall, Harbourfront Centre, JEM and overseas expansion in Penang, Malaysia. Innovation is at the core of MODE Aesthetics development. MODE works closely with aesthetic manufacturers and suppliers to bring customers the latest in aesthetic technologies. The brand has grown in terms of services offered from a medispa to having its dedicated Medical Arm, MODE Medical Clinic Singapore, which provides treatments such as injectables to thread lifts.