Singapore Volume 12

| S U P E R B R A N D S V O L U M E X I I 3 2 MARKET Extra Space Asia is the leading self-storage provider in Asia. Headquartered in Singapore and led by Chief Executive Officer Mr. Kenneth Worsdale, Extra Space Asia offers storage facilities and related services to individuals and businesses in densely populated Asian cities. Extra Space Asia has firmly established its place as the dominant self-storage operator in Asia with over 60 storage facilities, and over 1.5 million square feet of self-storage space across 6 countries. ACHIEVEMENTS In line with their continuous efforts to be a sustainable and energy-efficient organisation, Extra Space Asia has adopted the use of solar panels which have been installed across a number of their facilities in Singapore. In addition, the company takes pride in being the first self-storage operator in Singapore to integrate and utilise smart locks, with their Ang Mo Kio facility being the pilot facility for this project. Customers are now able to unlock their storage unit doors via a dedicated mobile application and share access digitally with their friends and family. Despite the COVID-19 pandemic, the company has been active in expanding their footprint, with various new facilities recently opening in multiple countries (Hillview in Singapore, Kota Damansara and Ampang in Malaysia, Chuo-Minato and Sakurajosui in Tokyo, as well as Minsheng and Banqiao in Taiwan. The opening of the Hillview facility marks a major accomplishment, being the company’s 11th facility in Singapore, and their first freehold property owned in Singapore. Extra Space Asia is proud to have been recognised by Superbrands as Singapore’s favourite self-storage brand for four consecutive years. HISTORY Founded in 2007, Extra Space Asia opened its first facility in Singapore at IMM shopping mall. Having established its footprint in Singapore, the brand began expanding their presence across Asia, with Korea opening their first facility in the district of Gangnam, Seoul in November 2010, followed by Malaysia, with their Chan Sow Lin facility opening in February 2012, and subsequently making its mark in Hong Kong, with their Sai Wan facility opening in September 2015. In August 2014, the company acquired a majority stake in Storeasy Self-Storage, the leading self-storage company in Taiwan, China. Following this acquisition, the Taiwan operator was rebranded under the name “Storeasy by Extra Space”. In September of 2018, Extra Space Asia alongside Keiyo Logistics, a key player in the self-storage industry in Japan, embarked upon a strategic venture together. Facilities owned by Extra Space Asia in Japan are now managed by Keiyo Logistics under the brand “Private Box by Extra Space”. Under the leadership of Mr. Kenneth Worsdale, Extra Space Asia has grown leaps and bounds over the past 7 years. Ever since Mr. Worsdale has taken the reins, the company has grown in Asia from having 7 facilities across 3 countries at the beginning 2014, to 64 facilities across 6 countries today, with ongoing plans in the pipeline to continuously expand into existing markets as well as other new markets in Asia. PRODUCT Extra Space Asia offers a wide range of storage solutions, for individuals and businesses. Customers have the flexibility to select the size of the storage units, as well as the type of climate control required, starting from as small as 6 square feet, to as large as 500 square feet. Duration of rental is also highly flexible, from two weeks to as long as required. Moreover, customers can upsize or downsize their storage space any time they want. Storage facilities are open 24/7 and equipped with state-of-the-art 24-hour security systems integrated with personalized access systems. Staying true to the promise of catering to every storage need, customers have the option to choose from an array of storage types - ranging from non- air-conditioned to air-conditioned and dehumidified spaces, with temperatures maintained between 23°C and 25°C. The company also specialises in personal and business wine storage in Singapore, Malaysia and Taiwan. Walk-in cellars, fitted with industry-grade shelving, and ‘wine lockers’, offer storage capacities ranging from 24 to 450 cases. Each wine storage unit is kept at optimal temperatures between 12°C and 14°C, and with 65% to 75% humidity.