Singapore Volume 12

3 0 | S U P E R B R A N D S V O L U M E X I I MARKET Formerly known as ICI Paints, AkzoNobel Paints (“AkzoNobel”) has been operating in Singapore since 1933 and has been immersed in the country’s growth and development. Headquartered in Amsterdam, the Netherlands, the company has been pioneering a world of possibilities to bring surfaces to life for more than 200 years. AkzoNobel is active in more than 150 countries and has set its sight on becoming the global industry leader. AkzoNobel Decorative Paints is in the market of improving spaces and creating beautiful homes, and it holds a prominent position in the decorative paint industry with the Dulux brand. The company is driven by a desire to consistently respond to consumers and trade professionals’ product and service needs, supplying them with innovative and sustainable solutions. ACHIEVEMENTS Taking the lead in colour authority, supported by its Global Aesthetic Centre based in Amsterdam that identifies trend-setting colours, Dulux is responsible for releasing annual colour trends known as “ColourFutures” and the focus “Colour of the Year”. AkzoNobel is also very passionate about sustainability, a core value embedded in everything they do. The company strives to lead the industry by pioneering a world of possibilities to empower people, reduce their impact on the planet, and consistently deliver the most sustainable solutions for their customers. They call this approach to sustainable business People. Planet. Paint. Taking a holistic view on sustainability, they actively work to reduce waste, increase recycling, create more durable products, and innovate products to be more eco-friendly, improving the health and well-being of consumers. Their innovation on Eco-premium solutions has clear sustainability benefits, as they have a lower ecological impact on the planet than mass-market products. These efforts have been recognised with Singapore Green Label certifications for the complete Dulux interior paint range. As part of AkzoNobel’s core values of safety, integrity and sustainability, they are committed to respecting human rights and proud to have been awarded the EcoVadis Platinum Medal in recognition of their commitment to acting responsibly by integrating social and environmental concerns into their business operations. AkzoNobel has also been ranked as the most sustainable company in their industry and number 28 overall in the Corporate Knights’ latest index of the world’s most sustainable corporations, a testament to how sustainability is integrated into everything they do at AkzoNobel. AkzoNobel’s Let’s Colour initiative believes in the power of paint to transform lives by uplifting communities, changing behaviour and making living spaces more fun, livable and enjoyable. For more than 10 years, they have helped children, families and communities by training over 40,000 community people, delivering 2,200 community projects and donating 1.3 million litres of paint. One example is the SOS Children’s Village collaboration with AkzoNobel across 15 countries to renovate SOS living spaces and strengthen young people’s employability skills by providing training and practical experience to become professional painters. Almost 3,000 young people have been trained throughout the partnership, and an additional 13,000 children and young people