Singapore Volume 12

2 6 | S U P E R B R A N D S V O L U M E X I I MARKET Daikin is the World’s No.1 Air Conditioning Company and the only Japanese air-conditioning specialist with over 90 worldwide production bases and sold in over 150 countries. ACHIEVEMENTS For the past 53 years, Daikin Singapore has been touching the lives of Singaporeans. Set up here in 1968, Daikin has mirrored the nation’s growth and gone on to achieve many firsts in Singapore. Daikin is honoured to be the only air conditioner brand in the Singapore Book of Records. With 4 ‘firsts’ in the air-conditioning industry, this prestigious recognition greatly reinforces Daikin’s position as a strong market leader and its dedication to continually provide the best for its new, current and long-term customers in Singapore. When the nation’s Housing and Development Board (HDB) was paving the way to house Singaporeans of growing affluence, Daikin was the first to introduce multi-split air-conditioning systems to HDB homeowners. As businesses boomed, Daikin also introduced to the island in 1986, the world’s first super-efficient VRV® Systems for commercial buildings. Daikin is also the first to manufacture Modlair Air Handling Units which are widely installed in commercial buildings. At home, at work and at play, Daikin has always been the preferred choice for residential, commercial and industrial buildings in Singapore. Daikin also popularised inverter technology and 5 Ticks energy efficient models to address the country’s quest for greater eco-friendly and energy efficient products. In short, the Daikin story in Singapore is intertwined with the glowing success of the nation-state. Other than being voted as Singapore’s Favourite Aircon Brand in Superbrands Research Survey, Daikin has also been voted as Reader’s Digest Trusted Brand Gold Award Winner for twenty consecutive years – the longest holder of Reader’s Digest Trusted Brand Gold Award in the Singapore Airconditioning Industry. HISTORY Daikin Airconditioning (Singapore) Pte Ltd is a subsidiary of Daikin Industries Ltd. As the only Japanese aircon specialist, Daikin applies cutting-edge technologies to enhance man’s inner space, providing the comfort of sophisticated air conditioning systems to thousands of Singaporean homes, educational and recreational needs, now and in the near future. Apart from delivering premium, energy- efficient products that allow our customers to enjoy quality lifestyles, Daikin aims to improve people’s lives with the air Daikin creates. Comfortable air fills every space in the city where people live, work and enjoy. Creating perfect air for a perfect space to suit and meet the local needs. PRODUCT Daikin is firmly committed to research and development, creating innovative cooling solutions that have won several awards. As Singapore’s No.1 Air-Conditioner Brand* that prides itself in Perfecting the Air, Daikin’s innovation iSmile Eco Series with zero ozone depletion and lower global warming potential makes ECO the new way to go. Recognised as the highest energy efficiency rating of 5 Ticks that uses R32 refrigerant, Daikin iSmileECO Series offers you the most energy savings. Daikin is estimated to achieve a 10 per cent reduction in electricity consumption over models that use previous generations of refrigerant.