Singapore Volume 11

7 4 | S U P E R B R A N D S V O L U M E X I MARKET Anybody who grew up watching Singapore television in the 1990s would recall the catchy SIS jingle with the lines “Sugar in the morning, sugar in the evening, sugar at suppertime” from 1950s pop hit “Sugartime”. But it is not just the ditty that brought about the company’s success. Its real winning formula is the thought that goes into every grain it serves. SIS has been the leading supplier of high quality sugar in Singapore since 1967. SIS provides sugar products in Singapore and Internationally. Since launching our export business in 1988, we have seen rapid growth across the regions in the Middle East and South East Asia. Today, SIS is one of the leading imported sugar brands in the United Arab Emirates. ACHIEVEMENTS We pride ourselves on utmost quality delivered from our state-of-the-art manufacturing facilities operating under the highest quality standards and protocols, starting from quality checking of inbound ingredients to final product before arriving at our customer’s premises. Our entire production process is strictly controlled by experts to follow internationally recognised quality management principles. To ensure our products are consistently produced and controlled according to highest food safety standards, SIS’s in-house laboratory runs frequent tests on every production batch. We engage technology that gives us high level of automation and recipe accuracy with very high particle size consistency. Our capabilities also include providing high specification blends and “Pharma” standard sugar milling and packing for sensitive application. Although SIS sugars are well-known and recognised for its high quality, we are always striving to improve on our quality management systems and processes to meet customer requirements and expectations. Our commitment to product and service quality is demonstrated through our FSSC2200 certification. We are periodically audited by our customers and the Agri-Food & Veterinary Authority of Singapore (AVA). HISTORY During the early days of independence, the Singapore government established the first and only sugar refinery, “Sugar Industry of Singapore Limited” as a strategic initiative to secure nutrition for the nation. In 1988, The local sugar industry was deregulated and opened up for private investment. ED&F Man Holdings Limited saw the potential for sugar industry in Singapore and invested in what became known as SIS’88 Pte Ltd. PRODUCT All SIS products can be tracked back to its origin as it is carefully batched and identified using stringent traceability systems. In addition, through our sugar silo in Singapore we have