Singapore Volume 11

7 2 | S U P E R B R A N D S V O L U M E X I MARKET The brand Philips has its roots in lighting for almost 130 years. Since May 2018, Signify has become the new company name for Philips Lighting. Philips, the world’s most loved lighting brand, continues under the stewardship of Signify, which embodies the lighting evolution from conventional to LED and continues to develop it further. More than just lighting up, Signify transforms lighting into a mode of communications where lighting and its data convey meaning in the Internet of Things (IoT), where an ecosystem of smart devices, processes and people interact with one another. Lighting enables meaningful interactions with useful, and actionable insights gleaned from the analytics of data. Signify is a global company, with a presence in over 70 countries. In 2019, Signify celebrates its 50th year in Singapore. To stay ahead, Signify invests close to 5% of its revenue in R&D, with emphasis on sustainable and connected LED lighting. Other than home lighting, Signify has a solid track record in lighting up the interiors and facades of iconic landmarks, commercial buildings and public spaces worldwide. These include bridges, skyscrapers, airports, stadiums, museums and galleries, retail outlets and malls, hotels, offices, warehouses and even roads and tunnels to keep drivers and passengers safe. Signify is proud to announce that it has achieved carbon neutrality for all its operations across the world as well as using 100% renewable electricity. While the company progresses towards its remaining commitments for 2020, it will already embark on Brighter Lives, Better World 2025, a new five-year journey in which it will focus on doubling its positive impact on the environment and society. ACHIEVEMENTS Signify is helping keep people safe in a world that’s adjusting to a new normal. By increasing its UV-C lighting production capacity and expanding its UV-C product portfolio, Signify leverages more than 35 years of expertise in UV-C lighting to address the growing global need for the disinfection of air, surfaces and objects. Its UV-C lighting is well-proven and trusted as an effective disinfectant. This was recently validated in a laboratory test by Boston University, showing that Signify’s UV-C light sources inactivate the virus that causes COVID-19 in a matter of seconds. This is crucial as it comes at a time when organizations are seeking ways to continue operations and provide service in a safe environment. Also, in 2018, Philips was recognised by Superbrands as Singapore’s favourite lighting brand among consumers. These attest to the R&D investment Signify has made toward continuous innovation. Philips Hue, a personal wireless lighting system (using Zigbee protocol) with new-gen of Hue App and Hue Sync, as well as the launch of Hue Entertainment to sync Philips Hue lighting effects with games (such as Razer), music and movies. The Philips Hue product range now features Bluetooth capability which makes it easy to install and enjoy, even for customers that are new to the Philips Hue system and do not (yet) own a Hue Bridge. HISTORY Philips was founded in 1891 as a lighting company and commercialised the light bulb. Philips acquired Color Kinetics more than 20 years ago which has since given the company an edge in architectural lighting with landmarks and monuments. In 2012, the company’s first connected lighting systems were launched - Philips CityTouch (now Interact City) for public street lighting and Philips Hue for homes. Signify acquired Cooper Lighting Solutions, a leading provider of professional lighting, lighting controls, and connected lighting. The business offers a large breadth of products and applications, both in the indoor and outdoor segments, sold under renowned brands in North America including Corelite, Halo, McGraw- Edison, Metalux. PRODUCT Innovation is the foundation of Signify, and this continues today. Signify serves both professional