Singapore Volume 11

6 4 | S U P E R B R A N D S V O L U M E X I MARKET Established in 1994, Ocean Health is a well-loved Singapore homegrown health supplements brand that has grown steadily over the years. It is best known for its Omega-3 fish oil, which has been the no. 1 bestseller in Singapore since 2013. Today, Ocean Health is a part of Hyphens Pharma International Limited, a leading specialty pharmaceutical & consumer healthcare group with presence in Southeast Asian countries such as Indonesia, Malaysia, Philippines and Vietnam, apart from Singapore. The group, led by a pharmacist-trained chief, is listed on the Singapore Stock Exchange-Catalist Board. ACHIEVEMENTS Recognised as one of Singapore’s strongest and most valuable consumer brands, Ocean Health has achieved Superbrands status again in 2020, since 2004. It has also received numerous accolades from consumers, as well as retail chain pharmacies such as Guardian, Unity Pharmacy and Watsons. Ocean Health Omega-3 Fish Oil has been awarded “No.1 Omega-3 Fish Oil brand” across retail chain pharmacies since 2013 and Ocean Health Multivitamin & Minerals has been awarded Watsons Health Wellness & Beauty Award ‘Best Selling Vegetarian Multivitamin Supplement’ since 2014. HISTORY Ocean Health was founded by a pharmacist in 1994 with a mission to develop quality, everyday choice health supplements to improve the quality of life of customers. The brand name Ocean Health was inspired by the vast, bountiful ocean, which is full of life and vitality. Since its early beginnings, the mantra “Only if it is good enough for our family and us, it is good enough for our customers…’’ has been Ocean Health’s guiding principle in product development. The brand continues to endeavour to be customers’ guardian of health so they can live life fully every day. A leader in industry breakthroughs, Ocean Health was the first health supplement brand to offer product liability insurance in Singapore in 1996 and was one of the pioneers to offer glucosamine sulphate locally. Moreover, it was the first to develop a unique formula, Ocean Health Coco Omega, a blend of high medium chain triglycerides (MCT) organic virgin coconut oil with its popular Omega-3 fish oil to fuel the brain and memory function of adults who may not be able to convert glucose to energy for the brain as they age. PRODUCT Ocean Health provides more than thirty health supplement products grouped into nine categories spanning Omega-3 Series, Brain Health, Eye Health, Heart Health, Gut Health, Joint Health, General Health, Physical Health and Children’s Health. It offers MUIS Halal certified (e.g. Omega-3 Fish Oil) or vegetarian formula (e.g. Multivitamin & Minerals) health supplements to meet the unique cultural needs of consumers in Asia. Its signature health supplement products include Omega-3 Fish Oil, Multivitamin & Minerals, Buffered C-1000mg, Buffered C-500mg chewable tablets, Joint-RX ® , Evening Primrose Oil and Vegetarian Glucosamine 1500mg. Rigorous checks take place from sourcing to bottling. For example, the company ensures quality raw materials are sourced and utilised. Most significantly, every batch of Ocean Health product undergoes stringent tests for heavy metals and microbial contaminants. This is in addition to the product liability insurance covered for its consumers. RECENT DEVELOPMENTS Ocean Health has unveiled an exciting slate of new products this year. Its High Strength Omega-3 Vitamin D3-Enriched mini soft gels provide added Vitamin D benefits, considering nearly 8 in 10 Singaporeans do not get sufficient Vitamin D*. There is also its natural High Strength Omega-3 Liquid to cater to