Singapore Volume 11

2 2 | S U P E R B R A N D S V O L U M E X I MARKET BVA BDRC is an award-winning international consumer insight consultancy, conducting research in over 90 countries. The agency, part of the Paris-based BVA Group, offers an extensive range of research services. BVA BDRC helps brands get closer to their customers, improve user experience and grow the bottom line. BVA is Europe’s third-largest research and consulting group with more than 800 staff and €150m revenue. It is a market leader in a number of business sectors including travel, tourism, telecoms, media and finance. BVA BDRC is renowned for a consultative approach and ability to add value to client businesses by delivering research insight from multiple markets. This cross-disciplinary approach enables the group to provide market intelligence that reflects a deep understanding of client issues within the wider business context. ACHIEVEMENTS BVA BDRC is staffed by highly experienced researchers with solid reputations in individual fields as well as in the market research industry. The company’s collaborative global working practices have created the ideal platform for debate, innovation and insight. It is consistently recognised for its work within the industry, having won several international awards including from the Market Research Society, Media Research Group and AURA. It is also appreciated by clients, gaining high scores in customer satisfaction surveys, a significant amount of repeat custom and internal client awards. BVA BDRC was one of the first market research agencies to achieve the ISO 27001 security accreditation, which, combined with the ISO 20252 Market Research industry- standard, shows our long term commitment to quality and data security. HISTORY Founded in 1991 and headquartered in London, the agency has grown to cover the full range of research services, from data collection through to consultancy. Common to all is the mission to deliver clear insights that place the customer at the heart of our clients’ strategic decisions. Over the years, BVA BDRC has grown an international network of offices in Washington DC, Singapore, Jakarta, Sydney, Beijing and Cape Town. The Asia Pacific headquarters was established in 2011. Led by Piers Lee, who has held senior management positions in Asian market research firms since 2000, the agency operates in Southeast Asia, Northern Asia, Greater China and the Indian subcontinent. In 2018, BDRC became part of the Paris- based BVA Group, rebranding as BVA BDRC. Joining a larger group has brought fresh thinking in emerging areas such as behavioural economics and nudge theory, entry into new markets and a more extensive international network. PRODUCT A key area of strength for BVA BDRC is its application of some of the most advanced research techniques in the industry. BVA BDRC also apply the latest techniques in customer experience, including the application of ‘effort scoring’, Net Promoter Score (NPS) benchmarking and User Experience (UX) research. Behavioural science is a topic of growing interest across all industries. Our colleagues in the BVA Nudge Unit are helping our clients create affordable, sustainable and transformative changes in both customer and employee behaviour. We believe that behavioural science can contribute to a better world by encouraging people to adopt new behaviours which are good for both themselves and society.