Singapore Volume 10

8 4 | S U P E R B R A N D S V O L U M E X MARKET Transitions Optical was the first to successfully commercialise a plastic photochromic lens in 1990. As the leading provider of photochromics to optical manufacturers, Transitions Optical, headquartered in Pinellas Park, Florida, offers the most advanced photochromic technology in the widest selection of lens designs and materials. Transitions Optical is driven by innovation to support the advancement of healthy sight and adaptive eyewear, and to jointly collaborate with our partners to spearhead the growth of the photochromic category. Transitions lenses are the No. 1 brand of recommended photochromic lenses by eye care professionals worldwide. Photochromic technology works when photochromic dyes which are usually clear or colourless in the unexposed state reacts upon exposure to UV light and alteration of molecular structure occurs, forming a colour. Conversely, in the absence of UV light, the dye will revert to its colourless state. Within the optical industry, the relatively strong growth trend observed in the photochromic category highlights the recognition of consumers in the value and benefits that a quality pair of photochromic lenses can offer. It also reflects their willingness to invest in the health and wellbeing of their eyes. Transitions Optical has devoted decades of research to achieve breakthroughs in photochromic technology and remains committed to continued investment and development to help promote healthy sight and wellness. ACHIEVEMENTS With offices spanning five continents, the company shares a common objective with their partners. The goal is to create intuitive, dynamic eyewear solutions through lens technology that helps promote healthy sight by enhancing the quality of vision while protecting eyes from UV and glare. As market leaders in this field, Transitions Optical uses photochromic technology to create products that protect and enhance vision by adjusting and adapting to different lighting situations. Today, the company offers adaptive solutions in more than 100 lens options and the most popular lens designs. Between 2003 and 2004, Transitions ® Lenses became the first lenses ever to meet the requirements of the American Optometric Association’s Seal of Approval for Ultraviolet Absorbers/Blockers. In 2008, the company released the most advanced photochromic technology to date. The new lenses could change faster than ever to and from clear indoors to comfortably-dark outdoors, making changes in light almost imperceptible to most wearers. By 2010, Transitions Optical had achieved Superbrands status. HISTORY Founded in 1990, Transitions Optical has manufacturing and sales offices located across the globe today. For more than 20 years, Transitions Optical