Singapore Volume 10

6 2 | S U P E R B R A N D S V O L U M E X MARKET The Singapore market for Vitamins and Health Supplements has seen significant growth year to year, and total spending accounted to US$374.4 million (S$490 million) on vitamins and supplements in the year 2017, according to market research firm Euromonitor. Faced with the ever-demanding lifestyle, Singaporeans have lesser time to exercise. With the hectic work hours, eating out frequently became a norm, resulting in a lack of proper nutrition. To compensate, Singaporeans are turning to health supplements for their necessary nutrients’ intake. Predominantly a health supplement retail chain, Nature’s Farm® has since expanded its presence to the online landscape, catering to a broader audience and online-savvy consumers. Despite a fully functional existing webstore, the brand is investing heavily in a fully-integrated e-commerce friendly platform launched at the end of 2018. By 2018 Nature’s Farm® had established a presence in Malaysia, China and Cambodia and added Vietnam and Myanmar in 2019, with many more to come in the near future. These expansions will broaden its outreach and allow the brand to pass on the savings to its customers. ACHIEVEMENTS In its 37 years of operation in Singapore, Nature’s Farm® has won many accolades and awards, commemorating the brand’s strive towards excellence; namely Superbrands and consecutive years of the Excellent Service Awards amongst others. Nature’s Farm® is also the exclusive distributor for NOW® Foods, Pycnogenol ® , Wakunaga, Bluebonnet ® , Haddrell’s of Cambridge® , Norwegian Fish Oil ® , Senseiro for Singapore. The brand has been continuously topping the sales in the entire Asia Pacific with these suppliers and will continue to enhance its portfolio with more high-quality and certified trusted brands. Nature’s Farm® is the first health supplement brand in Singapore to be licensed to import and sell medical devices as they move towards providing more holistic coverage for the industry. HISTORY Celebrating 37 years in the speciality health supplement industry, Nature’s Farm® became one of the biggest and most trusted health supplements brands’ in Singapore. Nature’s Farm® delivers only the highest quality nutritional and health food supplements, sourced from trusted manufacturers in countries like the USA, New Zealand and Japan. Established in 1982, Nature’s Farm® is a one-stop store which offers a diverse and comprehensive range of nutritional health supplements needs for the whole family - from children to adults and seniors. They are the first health food retailer chain in Singapore to introduce Western supplements into Singapore. With over 200 products - consisting of Nature’s Farm® branded supplements and third- party international brands, the stores are well- stocked with an excellent range of nutritional and wellness range like honey, health food and personal care products. In 2017, Nature’s Farm® was relisted on the SGX Mainboard as CAMSING HEALTHCARE LIMITED (SGX: BAC) PRODUCT Nature’s Farm® is committed to delivering natural healthcare products and services of the highest quality standards, specifically catered to the demand of their consumers. Product categories range from beauty supplements, bones and