Singapore Volume 10

3 6 | S U P E R B R A N D S V O L U M E X MARKET Established in 1991, Fassler Gourmet Pte Ltd is the leading seafood smokehouse in Singapore. As a market leader in smoked seafood, Fassler specialises in ready-to-eat cold and hot smoked salmon and game fish. Its manufacturing plant also houses a facility to produce frozen soups, sauces and ready to eat meals. Fassler’s business is primarily B2B, supplying to HORECA (hotels, restaurants & cafes), retail, export and institutions. Additionally, the company has its own retail outlets located in Woodlands. ACHIEVEMENTS Fassler practices stringent food safety and security controls in meeting customer and regulatory requirements. Fassler strives to provide its customers with best in class seafood combined with global manufacturing standards. Fassler’s manufacturing facility has attained the global standard Food Safety and Security Certification (FSSC), which incorporates ISO22000 audit. Fassler is a proud recipient of Agri-food and Veterinary Authority of Singapore (AVA) Food Safety Excellence Award’s highest accolade “Platinum Award”, for achieving 20 consecutive years of “A” Grade Manufacturing Licence. In 2015, the company attained Marine Stewardship Council (MSC) and Aqua-cultural Stewardship Council (ASC) Chain-of-Custody certifications for sustainable seafood. In the same year, Fassler was awarded Superbrands Status in recognition of its standing as a trusted brand within the Singapore market. Fassler’s manufacturing plant is also Halal certified by MUIS Singapore. Our focus is on food safety and security while continually striving to innovate and create products that suit the consumer’s lifestyle choices. The brand’s retail salmon portion cuts and salmon burgers are “Healthier Choice”, approved by the Health Promotion Board of Singapore. HISTORY Fassler Gourmet is a Singapore Food company, founded in 1991. It is the Seafood smoke production house in Singapore and an established brand for processed and smoked seafood. The manufacturing facility also has central kitchen capability producing soups, sauces and ready meals. In 2014, Credence Partners wholly acquired Fassler Gourmet. Credence believes Fassler Gourmet is in an excellent position to capture future growth opportunities, with its strong brand and a robust foundation. Fassler will continue to work towards being the regional seafood and soup brand known for its food integrity, quality and value. PRODUCT Fassler is a seafood and soup brand. Its expertise lies in ready-to-eat sashimi cuts, cold and hot smoked salmon, game fish, and seafood. The company is also famed for its premium quality ready-to-heat frozen soups, sauces and ready-to-eat meals. Fassler specialises in customisation. With over 200 smoked items and over 100 soups, sauces and ready meals in its product list, the team still focuses on working with their key customers on innovative products. Smoked salmon — Fassler offers both hot and cold smoked salmon. In addition to regular smoked salmon flavours such as Traditional, Black Pepper and Gravlax. Speciality smoked salmon varieties have also been created for different customers, including beetroot, green tea, Thai-style and lemon orange. Fassler raises the bar by offering its cold smoked salmon products sliced in three different ways, i.e. Traditionally Sliced (15° angle – large slices, perfect for a-la-carte plating), Buffet-Style Slices (45°angle – smaller slices, preferred for buffet), and Hand Sliced at a 90° angle which projects a rustic look and feel. Smoked game fish and other seafood — The range includes Marlin, Tuna, Mackerel and Escolar, and even smoked shellfish.