Singapore Volume 10

| S U P E R B R A N D S V O L U M E X 3 4 MARKET Extra Space Asia is the dominant self-storage operator in Asia, offering storage facilities and services to individuals, families and businesses in densely populated Asian cities where real estate is limited and costly. Extra Space Asia is a privately-owned business, headquartered in Singapore, and managed by Chief Executive Officer Mr Kenneth Worsdale. ACHIEVEMENTS As a leading pioneer in the self-storage industry in Asia, Extra Space Asia is: • The first in Asia to open a self-storage facility in a shopping mall. • The first in Asia to introduce large self-storage facilities in Korea and Malaysia. • First operator in Asia to offer wine storage within a self-storage facility in Singapore, Malaysia and Taiwan. • The first wine storage operator to offer wine tasting rooms as a complimentary service to wine customers. • The first in Asia to offer wardrobe storage specially catered for fashion apparels and accessories. • The first non-Japanese self-storage company to enter the Japanese market. • The first and only self-storage brand in Singapore to win the Superbrands Award for two consecutive years. In this era of rapid digital transformation, cutting-edge technologies have opened up opportunities, fundamentally transforming customer experiences and operating processes for the business. The company built the first ever “Self-Storage Store Locator” web portal in the industry, allowing users to find the nearest Extra Space Asia’s storage facility by simply filling in their postal code. Extra Space Asia leads the industry in design, technology and innovation, leveraging on an online self-storage operating software that provides real-time information on space availability across different facilities. The company maintains a dedicated call centre to respond to customer queries, and guides prospective customers in the selection of facilities, storage unit sizes, quotations and latest promotions. With a wide array of digital communication channels such as live chats and social media messengers to communicate in real time, Extra Space Asia provides quick responses to customers on the go. This strengthens the engagement between company staff and customers. The majority of facilities are equipped with on-site security services and are staffed with qualified customer service executives in order to ensure best-in-class service. HISTORY Founded in 2007, Extra Space Asia opened its first facility in Singapore with 50 customers. The first facility in Korea opened in November 2010 in the district of Gangnam, Seoul. In February 2012, Extra Space Asia opened its first facility in Malaysia in Chan Sow Lin, Kuala Lumpur and in September 2015, expanded its footprint to Hong Kong. In August 2014, the company acquired a majority stake in Storeasy self-storage, the leading self-storage company in Taiwan. Following the acquisition, the Taiwan operator became known as Storeasy by Extra Space. In September 2018, Extra Space Asia entered into a strategic venture with Keiyo Logistics, a self-storage company operating over 75 facilities in Japan, under the brand “Private Box”. Facilities owned by Extra Space Asia are managed by Keiyo Logistics under the brand “Private Box by Extra Space”. Today, Extra Space Asia has a portfolio of close to 50 facilities in six countries, with plans underway to penetrate other markets in Asia. This regional presence encompasses over 1.5 million square feet of space, serving more than 15,000 customers in Singapore, Malaysia, Korea, Taiwan, Hong Kong and Japan. PRODUCT Extra Space Asia offers a wide selection of storage solutions. Apart from personal use, business owners also have a cost-effective,