This book is dedicated to the men and women who build and protect the Philippines' greatest brand assets. AN INSIGHT INTO MANY OF THE PHILIPPINES' STRONGEST BRANDS VOLUME X www.superbrands.com/ph/ www.superbrandonline.com ®
CHAIRMAN, Superbrands LTD. Stephen Smith CHAIRMAN, Superbrand Marketing International Inc. Sir Karl McLean, KST PRESIDENT & CEO, Superbrand Marketing International Inc. Harry Tambuatco MANAGING DIRECTOR, Superbrand Marketing International Inc. Larry Brouhard CHIEF EXECUTIVE OFFICER (Media Services), Superbrands Ltd. CREATOR, Superbrands TV Jason L.E. Smith MARKETING DIRECTOR, Superbrand Marketing International Inc. Kenneth Rocete LEGAL Atty. Sara Jane Suguitan CREATIVE DESIGNER Richelle Lim ADMINISTRATION Corazon Villanueva ACCOUNTING Nelia Villarete RESEARCHER Ma. Tallea G. Belardo PUBLISHED BY Superbrand Marketing International, Inc Unit 904, VAR Building, Rufino Plaza, Ayala Avenue, Makati City, Philippines Phone No.: 869 5509 • 728 8880| Fax: 869 5040 Under license to Superbrands Ltd. 35 Ballards Lane, London, England www.superbrands.com PRINTED BY Almodel Graphics Copyright Superbrands Ltd. 35 Ballards Lane, London, England The trademark SUPERBRANDS is a trademark of Superbrands Ltd. The logo is subject to copyright of Superbrands Ltd. No part of this publication may be reproduced or transmitted in any form or by means, electronic or mechanical, including photocopying, recording or any other storage or retrieval system relating too all or part of the text, photographs, or logo types without written permission of the publishers. All of the companies who own the brands featured in this publication have given their consent for the use of their brand name, logo type and photographs shown. Any enquiry regarding a specific brands should be made directly to the relevant company ISSN 0119-7975
Foreword 7 The Superbrands Council 8-9 A Bonné 10-11 AIM Global 12-13 Beautederm Corporation 14-15 Boardwalk 16-17 Burlington 18-19 BWL 20-21 Carl E. Balita Review Center 22-23 Cherubin Rubber Corporation 24-25 EM-CORE DOTNET 26-27 Eng BeeTin 28-29 Fern • i-fern 30-31 First Linen Commercial 32-33 Fuji Weighing Scales 34-35 GFoxx International 36-37 Hanabishi 38-39 Health Wellness Lifestyle, Inc. 40-41 J&T Plasticware 42-43 Manila Golden Archer Group, Inc. 44-45 MY|VIEW 46-47 NSS 48-49 Orocan 50-51 Papertech, Inc. 52-53 Promate 54-55 Salem Bed 56-57 San-Yang Furniture 58-59 Solignum Wood Preservative 60-61 The Manila Times 62-63 Uratex Foam 64-65 Waki 66-67 Xtreme 68-69 Yakult 70-71 Contents
A Bonné Federal Marketing 1495 Antonio Rivera Street, Tondo, Manila Contact Person : Ms. Diane SY Tel. No : 966 2830 E-mail : sweetie87kins@yahoo.com AIM Global Alliance In Motion Global, Inc. Unit 407, AIC Burgundy Empire Tower, ADB Avenue corner Garnet & Saphire Street, Ortigas Center, Pasig City Contact Person : Ms. Lyn Montealegre Tel. No. : 706 2301 local 124 E-mail : lyn.montealegre@gmail.com www.aimglobal.com Beautederm 11 Trinity Triangle, Villa Angela Subdivision, Angeles City, Pampanga Contact Person : Ms. Rhea Tan Boardwalk Boardwalk Business Ventures, Inc. 15/F 1508-1509 PSE Centre, Exchange Road, Pasig City Contact Person : Ms. Sheryll Serna Tel.No : 636 6321 to 23 local 400 | 158 | 110 E-mail : sheryllserna@gmail.com www.boardwalk.ph.com Burlington Burlington Industries Philippines, Inc. 7375 Bakawan Street, San Antonio Village, Makati City Contact Person : Ms. Kaye Tan | Ms. Kathryn Santos Tel. No : 892 7113 local 117 E-mail : marketing@burlingtonphils.com burlingtonmarketing@yahoo.com www.burlingtonphils.com BWL BWL Health & Sciences Inc. 32nd Floor, Units 3205-3207, Robinsons Equitable Tower, ADB Avenue corner Poveda Road, Ortigas Center, Pasig City Contact Person : Ms. Ladily Chua Tel. No. : 397 1700 local 1720 E-mail : marketing@ph.bwlgroup.com Carl E. Balita Review Center CEB Group of Companies No. 881 2nd floor Carmen Building, G. Tolentino Street, corner Espana Blvd, Sampaloc, Manila Tel. No. : 735 4098 E-mail : drcarlbalita@yahoo.com Cherubin CRC Bldg., Central Ave., Sterling Industrial Park, Iba, Meycauyan, Bulacan (Manufacturing Plant) 352 MACL Building, M.H. Del Pilar Street, Gracepark, Caloocan City Contact Person : Mr. Mark Lee Tel. No. : 381 5256 E-mail : crc_iso@yahoo.com | cherubin_rubber_corporation.com EM-CORE DOTNET 2nd Floor Metrowalk Complex, Meralco Avenue, Ortigas Business Center, Pasig City Contact Person : Mr. Marcam Marasigan Tel. No. 997 8638 E-mail : marcam.mgm@gmail.com www.emcoredotnet.wordpress.com Eng BeeTin Hopia King Bakery 628 Ongpin Street, Binondo, Manila Contact Person : Ms. Vina Tel. No. : 249 9765 local 113 E-mail : ckjenny2000@yahoo.com www.engbeetin.com Fern • i-fern Fern Inc. 3/F FERN Corporate Center, J. Escriva Drive, Ortigas Center, Pasig City Contact Person : Ms. Carmi Martin Tel. No. 982 3376 local 194 | 182 E-mail : jmsaleabres@fern-c.com | camartin@fern-inc.com fedelprado@fern-c.com www.fern-c.com First Linen Commercial 1185 Bambang Street, Tondo, Manila Contact Person : Mr. Wilson Tan Tel. No. : 254 0096 | 253 2734 E-mail : wilboro@pldtdsl.net | wilboro@gmail.com Fuji Weighing Scales First Philippine Scales, Inc. 33 Araneta Avenue, Potrero, Malabon City Contact Person : Ms. Maylene Tel. No. : 361 1846 local 218 E-mail : marketing@timbangan.ph www.timbangan.ph GFOXX International Unit 516 AIC Burgundy, Empire Tower, ADB Avenue corner Garnet Road, Ortigas Center, Pasig City Tel. No. : 661 8095 Hanabishi Fortune Buddies Corporation Block 2 Lot 14, Avanti Street, Sterling Industrial Park, Barrio Iba, Meycauayan, Bulacan Contact Person : Ms. Cherish O. Chua Tel. No : 299 6162 | 519 4116 E-mail : ag_hanabishi@yahoo.com | augustusag@gmail.com ronwaldovillanueva@gmail.com Health Wellness Lifestyle, Inc. 106, 2nd floor, Shaw Building, Barangay Kapitolyo, Pasig City Contact Person : Ms. Krissee E. Mallari Tel. No : 470 1495 Directory
J&T Plasticware Phil. Asia Plastic MSG, Inc. 99 Malinis Street, Lawang Bato, Valenzuela City Contact Person : Ms. May Amor Tel. No : 294 2411 | 294 2394 E-mail : donna.bermudez@jtplasticware.com Manila Golden Archer Group, Inc. Room 2002A, 20th Floor, World Trade Exchange Center 215 Juan Luna Street, Binondo, Manila Contact Person : Ms. Sally Tel. No. : 904 0341 | 310 1244 E-mail : manilagoldenarcher@yahoo.com www.manilagoldenarcher.com MY|VIEW No. 2664 Honduras Street, Brangay San Isidro, Makati City Contact Person : Mr. Randy Rosas | Ms. Liza Tel. No. : 844 6104 | 886 3557 E-mail : rjay@rheanas.com | service@myview.com.ph NSS Honex Marketing Corporation Unit 301 G Seven Sons Building, 646 Pereira Street, Binondo, Manila Contact Person : Ms. Aileen Mateo Tel. No. : 526 0204 E-mail : aileenmateo@ymail.com Orocan Ashlar Industrial Corporation 143 Darlucio Compound, Panghulo, Malabon City Contact Person : Mr. Christopher Tan | Ms. Cora Fombuena Tel. No. : 294 6210 E-mail : chrisgeorge15@yahoo.com PaperTech, Inc. 835 Felipe Pike Street, Bagong Ilog, Pasig City Contact Person : Ms. Cecille Tel. No. 571 2352 E-mail : dyignacio@yahoo.com Promate Powertech Asia Pacific, Inc. 2702C West Tower Philippine Stock Exchange Center, Exchange Road, Pasig City Contact Person: Ms. Menina Condado Te. No. : 914 7287 | 628 1050 E-mail : jenny@powertechasiapacific.com Salem Bed Salem Oceanic Industries Corporation 659 T. Santiago Street, Lingunan, Valenzuela City Contact Person : Mr. Reynald Lauz Tel. No : 432 5844 | 432 0562 | 657 2898 local 25 E-mail : marketingandasales@salembed.com www.salemelite.com San-Yang Furniture San Yang Intertrade Corporporation 12 Mars Street, E & E Compound F. Santiago, Parada, Valenzuela City Contact Person : Ms. Jean Santiago Tel. No. : 293 4333 E-mail : leine.dejesus@sanyang.com.ph www.sanyang.com.ph Solignum Wood Preservative Jardine Distribution, Inc. 2/F jardine Building, JM Compound, Faraday corner Osmeña Highway, Makati City Contact Person : Ms. Chanda Velardo Tel. No. : 843 6011 local 364 E-mail : peachy.tiu@jardinedistribution.com www.jardinedistribution.com The Manila Times The Manila Times, Inc. 2nd Floor Sitio Grande Building, 409 A. Soriano Avenue, Intramuros, Manila Contact Person : Ms. Lea Manto-Beltran Tel. No. : 524 5664 E-mail : lmbeltran@gmanilatimes.net www.manilatimes.net Uratex Foam Multiplex RNC Philippines, Incorporated Km. 23 East Service Road, South Superhighway, Brangay Cupang, Muntinlupa City Contact Person : Ms. Marvy Alcantara | Ms. Abigail Tel. No. : 842 6326 local 211 E-mail : marvey.alcantara@uratex.com.ph www.uratex.com.ph Waki Metro Wealth International Philippines, Inc. Unit 11 – 12, BSA Commercial Building corner JB Vargas Street, Bagong Silang, Shaw Boulevard, Mandaluyong City Contact Person : Ms. Luis Panganiban Tel. No. : 994 7394 E-mail : mwphintl@gmail.com Xtreme Suntouch Group of Companies 747 Nicanor Padilla Street, San Miguel, Manila Contact Person : Ms. Krizhia Mae Dimasangal Tel. No. : 708 6426 loc. 132/117 Yakult Yakult Philippines, Inc. 1461 F. Agoncillo corner J. Escoda Street, Ermita, Manila Contact Person : Ms. Juvy Aquino | Mr. Jei Tel. No. : 892 5858 local 509 E-mail : mps@yakult.com.ph www.yakult.com.ph
Superbrands “Philippines’Choice” now after 25 years in the Philippines has launched our Volume X. The majority of our program participants have benefited since their participation in our first Volume. Congratulations to all our erstwhile clients! These Brands acknowledge the Award and reap the benefits on the integrity they generate over the decades knowing they are Superbrands! Disruptions due innovations over the years have only kept Superbrand program participants ahead of its competition be it for cyber security, cloud computing, On-line marketing and soon AI (artificial intelligence) be it for product / brand expanse and services. At present our country has the fastest growing economy in South East Asia and is almost on par with the growth in China complimented by our financial backbone aggregate. The qualities that make a Superbrand have not changed with emphasis on integrity, honesty and quality that puts you above all. We now enter the era of the Philippines in South East Asia and I have full confidence in all our Superbrands to continue high growth for many years to come. You are simply the best! Thank you for building the Philippines together. Mabuhay and your star continue to shine! Foreword Sir Karl Mclean, KST Chairman Superbrand Marketing International, Inc. Knight Seneschal of the Templars
WHAT MAKES A SUPERBRAND? by the Superbrands Council Superbrands has given me the chance to watch superb companies grow beyond the excellence that brought them to Superbrand status. Superbrands helps companies extend excellence beyond current borders. Sustaining and extending excellence is a lifetime process that demands daily attention. Every person must work to ensure that the company is better today than it was yesterday – it will be even better tomorrow. Our yearly academy helps companies maintain momentum with continuing education for brand custodians. The services we offer give our Superbrand companies the tools needed to future-proof their brands. I get to help. What could be better than that? Larry Brouhard Managing Director Superbrand Marketing International, Inc. Since its inception in 1994, Superbrands has produced more than 420 publications for over 20,500 clients in 88 countries, making it the world's largest arbiter of brands. Recently, with the development of SuperbrandsTV, Superbrands has allowed brands' to tell their brand stories via video presentations. Currently, SBTV has over 160 videos spanning more than 30 industry sectors and 25 countries and has generated more than 6,000,000 video views. Additionally, the implementation of the new global Superbrands Website, Brandsearch and eBooks allows brands, consumers and suppliers, access to the world's largest database of branding information. Jason L.E. Smith Chief Executive Officer (Media Services) - Superbrands Ltd. Creator - SuperbrandsTV
Dante Francis M. Ang, II President Chief Executive & Executive Editor The Manila Times Guillermo Alejo Santos Professor of International Relations and Journalism, Lyceum of the Philippines University Broadcast Journalist and Political Analyst Any Company wishing to expand shall use Franchising, the easiest and most effective way to expand even simultaneously at several locations. Therefore a professional franchise structure, legal agreements tailored to the Company and an extensive Operations manual beside of Marketing Materials are needed to make the Franchise successful. However, a Franchise can be even more successful if the brand is supported by exposure such as participating in Franchise Expos and Franchise Magazine advertising and getting the recognition the brands needs and deserves by being part of the Superbrand family. Dante Francis M. Ang II is the president, chief executive officer, and the executive editor of The Manila Times—the oldest-running newspaper in the country and the recipient of the Superbrands award since Volume III under his management. “Klink” also teaches journalism at The Manila Times College, of which he is also the vice chairman, and at the Graduate School of Management at the Pamantasan ng Lungsod ng Maynila. Awarded recently as one of the Outstanding Professionals of the Philippines by Superbrands Marketing Inc., Klink believes that whatever achievement he gained it should be used for the service of his countrymen. Gil H. A. Santos (also known as Guillermo Alejo Santos) is a seasoned professional in communications, mass media management, and a change management and futuristics specialist most of his working life. He has been: a correspondent for the Asssociated Press, International News Service, Time-Life magazine group, the regional representative of AP-Dow Jones Economic News Services, a publisher and editor-in-chief of news magazines (PACE and Vox Populi) and newspaper publication groups in the Philippines and in the Asia-Pacific region (the Philippine Journalists Group and the Bangkok Times of Thailand) for the past 60 years. Rudolf Kotik President & Founder FIFA | Filipino International Franchise Association Inc. Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management and in the media. Even consumers, with no direct involvement in branding, are fascinated by the information the book provides. The all-powerful consumer today has less time with more choices and worst of all, greater expectations. Developing the solid foundation for brand equity allows you to monitor the financial values of your brand. Strategic management will transform your organization towards customer experience and will build your brand internally as well as create the brand-driven values and will improve business results. Congratulations for being awarded Superbrand in a row. Kenneth Prieto Rocete Marketing Director Superbrand Marketing International Inc. President & CEO - KENRO Enterprises There are many reasons why you are one of the Superbrands. One reason is integrity, and this spills over from the realm of brand promise to the realm of business ethics and commercial law. See in the Philippines, palabra de honor (word of honor) is not the norm. Many local business people shake hands yet turn around and disobey agreements. Many run away from the performance of their obligations, be it paying the amount due on time or doing a specific act like delivering goods or services on the agreed date. Many say one thing and do another, and yet keep a straight face when they are slapped with charges before the court. See, these are the nobodies who destroy commerce, the local economy and ultimately, themselves. But you, you are Superbrands because you have integrity. You are not like any ordinary business enterprise in the Philippines. You shake hands and abide by what was agreed upon. That is quite extraordinary nowadays. That alone makes you a Superbrands. Congratulations! Atty. Sara Jane A. Suguitan Intellectual Property Law Expert Suguitan Law Office
10 THE MARKET Cosmetic products become important with the most of women in the world and most of them have the expectation of beauty in the same ways such as confident or looks good, but these become with care and empathy so all of women need to get some of good cosmetic products to take care their Skin, Face, and Hair and not only for beauty, but also Natural, Healthy and Safety products. A BONNE is the one of cosmetic brands that is produced the products from natural material and safety for consumers. Consumers have kept their trust that A BONNE product are the high quality products which proved by consumers from many countries more than 20 years, all of A BONNE products are safe for all types of skin and have been clinically tested by dermatologists. ACHIEVEMENTS With a long experience for more than 20 years in manufacturing and distributing cosmetic products A-Plus Supply Company Limited have brought new technology to formulate and produce good quality products starting from selecting active and safe ingredients, designing suitable packaging, producing them with international standards of Both ISO 9001:2015 and GMP Factory. Aside from this, we have expert team that makes A-Plus Supply Company Limited develop product ranges that meet and satisfy the needs of customers. And that builds A BONNE brand in their minds.
11 HISTORY A-Plus Supply Company Limited, is the manufacturer and distributor of cosmetic products under the brand name of A BONNE which was established in 1999 by Mr. Sumeth Ngamcharoen and Ms. Rungtip Prasert. The very first product formulated is called Salt Scrub, with important ingredients derived from rock salt and pure milk. It is known to people around the world that milk is so beneficial to human health, as well as caring for the beauty of skin for more than 1,000 years. Through knowledge and experience we have developed the nano-product-combining pure milk extract and 100% natural micronized and rounded salt which is the uniqueness of A BONNE 2 in 1, for skin scrubbing and bathing, are A BONNE Spa Milk Salt and A BONNE Spa Shower Salt. We are the first creators of these kind of product in Thailand. THE PRODUCT A BONNE aims at developing products of high premium quality and uniqueness among competitors, by selecting the very best extraordinary ingredients of an international standard that are scientifically qualified to be used e.g. new product series like ‘Super Milk’ that we will use to be extracted for our ingredients. We can then produce good quality products that will gain the satisfaction of all customers from the beginning. RECENT DEVELOPMENTS We recognize the importance of two-way communication and listening to the needs of our customers and responding to them quickly. There are email, facebook, line application forms provided for customers to inquire claim and propose or to place an order 24/7 hours. Besides, A BONNE has team that can also formulate and produce new products continuously which includes marketing both local and overseas, gathering data, in reach of ingredients worldwide. So the needs of customers can be met. PROMOTION A BONNE products are for sale around the world in more than 20 countries. The expansion of markets happen continuously in each country depending on products and sale channels as well as the needs of customers. This is called ‘Localizing’. We build up the brand through mass media above the line and below in two-way communication. It makes A BONNE well known and helps us produce goods that meet the various needs of customers. BRAND VALUES A BONNE products are recognized internationally because of its consistent good quality at a reasonable price. We have adjusted to the needs of differing type of goods in diverse countries by continually conducting market surveys, inquiring behaviors of the customers. This helps us understand the needs of the kinds of products. Thus A BONNE has been easily recognized widely and quickly. We have built up A BONNE products to represent ‘Miracle of Perfect Skin’. For customers in countries around the world, who have realized that A BONNE products result in having beautiful perfect skin. You can avail yourself to, of this outcome, by trying A BONNE and having healthy skin.
12 Vida Maxx– Cardiovascular food supplement that contains two scientifically proven ingredients with human clinical studies - resVida and FruitFlow. Perfect White – Skin whitening tablet that contains Cysteine Peptide, one of the most advanced anti-aging and skin whitening ingredients. It is 3-5 times more potent than Glutathione. Whitelight – Glutathione sublingual spray that contains 2,500 mg Glutathione and 1000 mg. Vitamin C. FUNCTIONAL BEVERAGES Liven Coffee – Premium Arabica coffee blend with Complete Phyto-Energizer. Available in Original, Latte, Cappuccino and Sugar-Free variants. MyChoco – A healthy chocolate beverage fortified with DHA and infused with Complete Phyto-Energizer ideal for children who want to excel in school and outdoor activities. Vida Drink Mix– A refreshing instant cardio-ceutical drink with Resvida and Redivivo (Lycopene) to keep your heart in great condition. WEIGHT LOSS WELLNESS PRODUCT LINE BURN (Body Under Right Nutrition) Products – An excellent weight loss wellness product line that helps you slim down the healthy way. Burn Slim – Fat burner tablet with a special proprietary blend that helps improve metabolism and weight loss. Burn Shake – A healthy, high protein shake that contains HCA, L-Carnitine, Green Tea Extract, Green Coffee Bean Extract and Guarana that helps weight loss. Liven Burn–Arabica coffee blend with Green Tea Extract EFLA 942 and Garcinia Cambogia that helps increase metabolism and helps you slim down. THE MARKET Alliance In Motion Global, Inc. (AIM Global) is a top Filipino-owned MLM-Direct Sales Company engaged in marketing and distributing top quality food supplements manufactured by Nature’s Way USA, weight loss wellness products from Weider, personal care, whitening skin care products, nutrient-rich beverages and premium lifestyle products. Broad A – E; people from all walks of life – from corporate employees, medical practitioners to jeepney drivers who have become highly successful entrepreneurs. Across all economic brackets, nationwide and international markets. People are inspired by the company specifically on these three points - extraordinary products, remarkable, benefit-driven marketing plan and the company’s “Pro-Distributor” stance. ACHIEVEMENTS AIMGlobal was formed in September, 2005 by veteran network marketing icons, Dr. Eduardo L. Cabantog, Mr. Raymond B. Asperin and Mr. Francis M. Miguel. AIM Global has grown rapidly over the years. The company has built a solid presence of more than 130 Business Center Offices nationwide and 11 company-owned branches in Cebu, Davao, General Santos City, Baguio City, Kalaw, Las Pinas, Bulacan, Nueva Ecija, Iloilo, Tuguegarao and Zamboanga. And in just a few years, international offices were formed to market products and serve the needs of leaders and distributors abroad. The company opened offices in Singapore, Taiwan, Hong Kong, Hawaii, UAE, Kuwait, Brunei, Nigeria, Ghana, Togo, Uganda, Kenya, Cameroon, Ivory Coast, Pakistan, Papua New Guinea, Tanzania and Rwanda. AIM Global offers an extensive range of products from food supplements, personal care and whitening skin care products to weight loss wellness products and lifestyle products. HISTORY AIM Global was established in September, 2006 by Founders Dr. Eduardo L. Cabantog (President/ Chief Executive Officer), Raymond B. Asperin (Chief Marketing Officer) and Francis M. Miguel (Chief Finance Officer). All of them are accomplished, seasoned and highly respected network marketing veterans. The company has firmly set its sights on global expansion. Singapore was the first international office established in 2010. The company will open more offices in the African continent, more countries in Asia and the Middle East in the coming months. It has always been AIM Global’s enduring goal and commitment to provide breakthrough and effective products and spread the good news of health, wellness and financial freedom to everyone here in the Philippines and around the world. PRODUCTS Top Of The Line Food Supplements C24/7 Natura-Ceuticals – Breakthrough food supplement that contains the highest level of antioxidants with approximately 22,000 phyto-nutrients in one product. Complete Phyto-Energizer – The very first mega-nutritional product introduced in the Philippine market. Choleduz Omega Supreme – High potent source of pure fish oil. Greatly reduces “bad” cholesterol and helps decrease blood pressure. Restorlyf – Contains a unique resveratrol blend of Japanese Knotweed, Grape Skin Extract, Grape Seed Extract Powder and Concentrated Grape Extract Powder for longevity. Kiddi 24/7 Nutra Gummies – Ideal food supplement in gummy form that contains 26 fruits and vegetables, 14 essential vitamins and minerals with full vitamin B complex for children.
13 BRAND VALUES AIM Global is perceived as a highly reputable and stable MLM-Direct Sales Company. Known to be “Pro-Distributor”, it is the leading allFilipino MLM-Direct Sales organization that has exponentially grown in a just a matter of years. Now on its 12th year in the industry, the company has created a very positive and dynamic image in the public eye. The AIM Global logo has a very distinct mark with a leaf design that connotes health and wellness. The company name immediately evokes dynamism, unity (working together for a common goal), vibrancy “power”, and has a global character. ENER-CHI LIFE PRODUCT LINE Ultra H2 is an innovative product that offers highquality and advanced hydrogen generators that produces Molecular Hydrogen water which is a powerful anti-oxidant and has a potent therapeutic effect on the human body. NuUH2 is a portable cutting-edge technology that turns mineral water into Molecular HydroCeutical; it produces anti-wrinkle, anti-aging water that makes skin healthier and youthful-looking. ENER-CHI Pendant is the newest upgraded carrier of the iPro-tect 24/7 pendant, making it the world’s first mobile round-the-clock protection against bacteria, viruses and Electromagnetic Field (EMF) radiation. It helps improve body’s natural balance, flexibility, stamina, performance and endurance. ENER-CHI Diffuser is infused with subatomic technology, electromagnetic and subtle energies that lessen the harmful impact of EMF radiation. OTHER SERVICES: Cardio Pulse Service – A simple, noninvasive screening device that shows your heart’s arterial health. AIM Global products are strategically positioned, uniquely formulated containing active ingredients backed by human clinical studies. AIM Global became hugely successful in the African continent. AIM Global is the only MLM-Direct Sales Company in the country that offers daily payout system. PROMOTIONS Marketing and promotional activities are done through daily seminars, intensive trainings and through the use of social media like Facebook, company website and other online platforms. Daily presentations at Head Office, intensive trainings, sales rallies, recognition programs, leadership summits here and abroad and social media. The company website, Facebook, AIMcademy and other online platforms are used effectively for branding, product information and customer engagement. Burn Mate Iced Tea – Refreshing iced tea drink mix with Green Mate Leaf Extract that helps improve metabolism. BIOTECHNOLOGY PRODUCTS Careleaf Thermal Relief Patch – Herbal infused patch that uses Nano-Thermal DiaDynamics Technology to help relieve all types of body pain. iPro-Tect 24/7 – Wearable health device that protects the body from common bacteria and viruses. iPro-Tect Home– Doctor-formulated revolutionary product that safe guards your home from viruses and bacteria. PERSONAL CARE PRODUCTS Naturacentials Natural Feminine Wash– Dermatologically-tested feminine wash with Negative Ion. Thoroughly cleans and provides great protection. Naturacentials Natural Masculine Wash – Negative Ion infused masculine wash that provides superior all-day protection from bacteria and foul odor. Naturacentials Herbal Toothpaste – Herbal toothpaste that cleans teeth, fights cavities, prevents plaque, keeps gums healthy and freshens breath. Naturacentials Deep Cleansing &Whitening Bar – Whitening and cleansing soap that contains natural ingredients such as Bamboo Charcoal, Peppermint Oil to make skin whiter and youthful-looking. NATURACENTIALS SKIN CARE LINE Naturacentials Antioxidant Facial Toner – Antioxidant facial toner that hydrates purifies and whitens skin. Naturacentials Coffee Scrub+Mask Body Contouring – Body scrub that exfoliates, detoxifies and contours the body. Naturacentials Strawberry Face+Body Scrub – Face and body scrub that refines, clarifies and whitens skin. Naturacentials Oxygen Bar – Dermatologically formulated anti-aging soap that smoothens, whitens skin and is 5 times better than kojic acid. Naturacentials Instant White Face+Body Lotion – Lotion that instantly whitens, moisturizes and protects skin. THINGS YOU DIDN’T KNOW ABOUT Alliance In Motion Global “Alliance In Motion Global” pertains to the solid alliance and partnership of the three owners Dr. Eduardo L. Cabantog, Mr. Raymond B. Asperin and Mr. Francis M. Miguel. In 2005, the company started with only two employees and the owners. They occupied an office in Pioneer, Mandaluyong. Today, AIM Global has more than 400 employees worldwide, has more than 130 BCOs nationwide and 27 international offices in Africa, Asia and the Middle East. Moreover, the company will soon have its own building and manufacturing facility in the next few years. Leaders, members and staff of AIM Global greet each other “Good Morning” regardless of the time of day. “Good Morning” symbolizes positivity, hope and the start of a brand-new day. “Power” is a positive expression used by top leaders, members and AIM Global staff that signifies “great news!”, “excellent!”, “fantastic!”. AIM World “success” hand sign composed of the middle finger (representing Products), the index finger (representing the company) and the thumb (represents You). ALIVE Foundation is the charitable arm of AIM Global. ALIVE stands for “Always Live In Victory Everyday”. The foundation believes in “giving back to society” and has assisted over 30,000 families and patients in various parts of the Philippines through the years. AIM Global is the only Filipino-owned MLMDirect Sales Company to have achieved Two Guinness World Records in 2015; forming the world’s largest smiley with 8,018 participants last May 30, 2015 at the Quirino Grandstand and having the largest number of people wearing costume masks with 30,050 participants done at the Philippine Arena on May 31, 2015. m m m m m m m
14 Initially, the Beautederm brand started with only a few products like whitening soap and lotion, facial care kits, and other bleaching items, these then were sold as trial products to the market. In 2009, Beautederm’s main headquarters was established at our CEO’s place of residence in Angeles, Pampanga. To date, a separate ofTHE MARKET The Beautederm brand provides a range of products from face and body skin care, basic cosmetics, body and home fragrances. Beautederm understands and knows the importance of providing consumers with products that are safe both for the skin and the environment. With such a large customer base both within the local and international markets, Beautederm serves both genders between the ages of 18 to 70 years old throughout countries in Australia, Canada, Hong Kong, Europe, Malaysia, Philippines, Singapore, and the US. Our products and services have been proven safe and effective, translating into a larger consumer interest and a higher selling point. Our brand’s product guarantee, efficient delivery service, honest distribution, and product growth, has drawn more into believing in the Beautederm magic. As we expand with our products and services, there are no limits as to what we can achieve. ACHIEVEMENTS Passing the international standards of FDA’s safe and effective products, Beautederm also achieved the following: • 35th Seal of Excellence Consumer Quality Award for Outstanding Skincare and Whitening Product Provider – June 19, 2016 – AFP Theatre, Camp Aguinaldo, Quezon City. • 2016 Global Award in Marketing and Business Excellence for Best Quality in Health and Beauty Products Specialist – August 12, 2016 – Hotel Sofitel, Pasay City. • 28th Asia-Pacific Excellence Awards 2016 for Best Skincare and Whitening Products Provider – September 24, 2016 – Prince Plaza Hotel, Baguio City. • Philippine Top Choice Awards for Top Choice Beauty Products Provider – February 3, 2017 – Solaire Resorts and Casino, Paranaque City. • Superbrands Status from 2017-2019
15 THINGS YOU DIDN’T KNOW ABOUT BEAUTEDERM You can now buy beautederm products at Lucky Plaza, Singapore Has one SkinClinic inAngeles City, Pampanga called "Beautehaus" Equipped with latest technology in beauté services. m m and market our product line. Online tools like social medial channels, paid ads and online campaigns were utilized, as well as traditional marketing methods such as print, radio, and billboard ads. In the last two years, celebrity and public figures have contributed greatly with our promotional campaign. By personally appreciating the effects, these personalities’ own testimonies have done wonders for the brand, which led to our biggest campaign with Miss Sylvia Sanchez, who was launched as the first official Beautederm Ambassador in 2017. Followed by Matt Evans, Carlo Aquino and Arjo Atayde. BRAND VALUES In recent years, with the growth of the Beautederm brand, coupled with an overwhelming support and love from its followers, the brand’s customer base has seen Beautederm beyond from being just a “brand” or “business”, Beautederm has been perceived as a lifestyle, a radiant voice which touches the lives of its clients. Upholding its corporate mission, the Beautederm promise, with its recognizable brand and logo, and through its product’s effectiveness and guarantee of safety, have earned the people’s trust and loyalty all throughout the world. Our brand’s name says it all. Beaute or Beauty, is a standard in which everyone wants to be a part of, and Beautederm promotes beauty in its own way. Society may dictate what beauty should look like, but the Beautederm promise is to make everyone feel beautiful by simply taking care of their overall well-being. Derm, on the other hand, speaks of the skin, and Beautederm tells you on how to keep it healthy. With these words combined, a powerful brand name was born, a brand that people acknowledges as a tool to regain confidence, in developing a better sense of self, improving one’s lifestyle, and/or just plain and simply changing one’s life for the better. “These” paved the way, for the Beautederm brand to continue to be a Superbrand that we all came to know. Cheek Tint, Makeup Remover, etc.; Product lines that targets various areas like skin care, aesthetics, body and home care, and overall wellness, with upcoming products scheduled to be released this 2018. RECENT DEVELOPMENTS Recently, the Beautederm brand has taken major risks in pushing for greater rewards, marketing with the consideration of billboard advertising, product launches with celebrity endorsements, partnering with distributors and reseller stores, as well as local and international road tours to further boost our brand. Developments in outlet stores has been a huge focus since last year, this has helped open more satellite stores throughout the country. As for product development, we introduced more than 10 new items that are already enjoyed by our customers. PROMOTIONS As promotion plays a big role in the success of Beautederm, we have continually steppedup our online presence as well by using various social media platforms to further promote fice and storage facility has been established, and nearly 60 products are offered, while new branches has been consistently opened under the Beautederm line. HISTORY In 2009, CEO and founder Rhea Anicoche-Tan ventured into the world of skin care whilst inside the corporate world. Beautederm started in Angeles, Pampanga where its headquarters are still located as of date. Along with its growing product line, the company wishes to further expand its reach to different parts of the country, as well as abroad. To date, Beautederm has partnered with distributors to further expand its reach, locations like, Tagum City Davao Del Norte (Beaute Nook), Santiago Isabela (BeauteDepot), Ilagan City (BeauteWorld), Lacson St, Manila (BeauteLab), San Fernando Pampanga (Beaute Hub), Cebu (BeauteHive), Tuguegarao (Beaute Nouveau), Vigan, Cabanatuan (BeauteCab), Manaoag Pangasinan (BeauteBlends), Skin and Beyond (Butuan) Singapore (at Lucky PlazaBeauteMagic) and more stores to open. Though our flagship store remains in Pampanga, our beauty brigade will further grow and push for excellence. This year, new products are in development, an example would be our new perfume line for the launch of Beautederm Home. Beautederm’s desire to improve lives is what drives our brand to come up with more concepts and products that will definitely escalate lifestyles, and further provide livelihood to others. PRODUCTS Our product line consists of the Beauty Set, the Ultralite and Papaine Soap, Facial Wash, Bleaching Lotions/Creams, CC Crème, Lip and
16 an order form. The order is brought to the sales counter, where a clerk retrieves the items from the warehouse area to a payment and checkout station. From the consumer's point of view, there are potential advantages and disadvantages. The catalogue showroom approach allows customers to shop without having to carry their purchases around the store as they shop. The downside is that customers may be required to give their contact information when an order is placed, take the time to fill out order forms, and wait a period of time for their order to be available for purchase. RECENT DEVELOPMENTS Boardwalk is aspiring to become a social enterprise echoing “Fashion for Social Change”. While online shopping has come into vogue especially with logistics services having improved over the years compliment with a cash-on-delivery payment basis, Boardwalk pioneered making its products available with its catalogues bringing the products closer to its consumers. Nowadays, companies are turning their print catalogues to sell their products into online catalogs. This new trend is intended for consumers to shop online and enjoy several discounts and some other advantages. A catalogue website includes prices, discounts, tools, shipping options, different methods of payment, and more. THE MARKET Growing up, Bernardo and Imelda Madera have seen impoverished communities without a stable source of income for families. This is what inspired them to create Boardwalk Business Ventures, Inc., in the hopes of conceptualizing a business that would help alleviate poverty in the Philippines. Their main goal was to empower Filipinos by providing sustainable livelihood opportunities by having their own business through fashion. Today, with 26 years and counting, Boardwalk caters to fashion-forward and business-savvy individuals and empowers its Personal Shoppers to harness their skills not only in business, but in styling as well. Boardwalk products are made available at an accessible price point so that more people would benefit not only style-wise, but also see this as an opportunity to have a sustainable business that can provide a better life. ACHIEVEMENTS In the past 26 years, Boardwalk has made a name for itself as one of the strongest and most recognized names in the marketplace. It has earned its spot in the industry by creating a successful business model. Today, the company has over 170 business centers all over the Philippines, and has started to expand internationally with its first branch in Hong Kong. HISTORY In 1991, Boardwalk started out as a garments manufacturing business that also sold basic tshirts. Since then, the company has evolved into the full-blown fashion and lifestyle brand that it is today with almost 200 branches here and abroad. Since its humble beginnings, Boardwalk has continued to provide many kinds of opportunities to those who need it. From business programs offered to budding entrepreneurs, to providing new designers with a chance to make a name for themselves in the industry, Boardwalk has made it happen. It also launched its first model search in 2011, which has given amateur models a platform to showcase their talents. In 2016, Boardwalk held its Silversaya Model Search in celebration of their 25 years in the business. To date, the company has helped over a million Personal Shoppers, designers and models a jumpstart towards their own successful careers. THE PRODUCT Acatalogue merchant such as Boardwalk is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing clothing and lifestyle products. Unlike a self-serve retail store, most of the items are not displayed; customers select the products from printed catalogues in the store and fill out Celebrate your personal style with sophisticated and world-class women’s clothing for the modern Filipina. Keep up with the latest trends with a variety of bags that are not just hip, but also durable. Show off your impeccable taste, and let Boardwalk’s sleek and classy accessories do the talking. Boardwalk has an array of timeless accessories that give you an effortlessly confident look. Feel free to express your personality with a wide selection of pieces that are trendy, comfy, and won’t break the bank.
17 Online catalogues have several advantages for both the seller and the buyer. They allow the integration of the online catalog with the seller's order database and this translates into an additional sales channel. Online catalogues make it easier to find new clients online without spending on more printing materials. These catalogues allow for more flexibility as they can be changed, corrected, and updated more easily. Another benefit is the convenience to buy from home. Buyers do not need to spend time or fuel to drive to one store and another looking for the products they need. This is an advantage for the elderly, the impaired, and also for people who already spend time and fuel driving from their offices to their homes. Online catalogues also allow the buyer to compare prices and choose the articles that are more convenient for them any time and to place orders during the day or night. Online catalogues can be enjoyed immediately as opposed to physical catalogues that take some time to arrive at their doorsteps. Another advantage of these catalogues is that they are paperless, therefore, people using them do not litter. One convenient aspect is that once one chooses what to shop for and where to shop, one can immediately go to the specific website and buy the article without wasting time trying to look for a specific item on the web. For those people who still prefer a printed catalogue, they may also download the online version straight from Boardwalk website. Boardwalk has also launched its very own Business Buddy app. Designed for Personal Shoppers so that transactions would be faster and more convenient, they may now download it on their smartphones. With features like Shop & Browse, Multiple Carts, Order Status, E-wallet, and many more, Personal Shoppers can now access their accounts and manage their business anytime, anywhere, as long as they have an internet connection. PROMOTION Boardwalk utilizes a mix of traditional and social media in the promotion of its products. The brand advertises via traditional, digital and social media to promote public awareness of the business. It also has out-of-home advertising for maximum impact. Promotion and discounts play a very important role in our catalogue sale premiums. Boardwalk offers thousands of fashion and lifestyle products that appeal to our consumers’ different personal preferences. For women, we have Just Glam, Signature Style, Corporate Chic, Maternity Wear, Indie, Missy, Ladies’ Plus, and Urbana. For men, we have Business Class, Dude, Hunk, R-Gen, Primo, and Men’s Plus. For kids and teens, we have Urban Ink, We Love It, Hashtag, Basic, and Bella Tots. BRAND VALUES Boardwalk is perceived to be one of the best brands in the local mainstream fashion market. Boardwalk’s brand logo elicits instant recognition. The fact that customers buy, wear, and are proud of our products makes us a SUPERBRAND. It is not just about a perception, but also consistent delivery of our brand promise that has generated our integrity in the market making us a SUPERBRAND. Recognized as one of the best business players in the field, and hailed as one of the most outstanding organizations in the country, Boardwalk remains committed to its mission and vision to continuously uplift lives of people and provide them with the confidence needed towards a brighter future. With Boardwalk Business Ventures Inc., empowering people and bringing out the best that they can be is top priority. Indeed, through the years, Boardwalk has transformed into a world-class company which every Filipino can depend on and be proud of. THINGS YOU DIDN’T KNOW ABOUT BOARDWALK The only direct selling company with a mobile business application known as Business Buddy. Has helped over 1 million personal shoppers start their own businesses through direct selling. Known to be one of the leading brands of footwear (based in 2017 UAI survey). Has over 170 business centers nationwide. Partnered with other big-name brands like ABS-CBN, GMA, Jollibee, Smart, Belo and Pioneer. Has partnerships with 150 colleges and universities to encourage the youth to be entrepreneurs through the YES (Young Emerging Sociopreneurs) program. Nationwide celebration of its Silver Anniversary in the business. Extends its products to the millennial crowd through its online shopping website boardwalk.com.ph. m m m m m m m m Whatever the season, you’ll surely find quality fashion and lifestyle apparel that would make excellent gifts. Keep it fun and light, and take your pick from thousands of cool and casual pieces for your everyday activities. Even the kiddos can benefit from Boardwalk’s collection of comfortable apparel that they can be themselves in. Set a cheerful vibe with specially crafted personal care products that give a whiff of freshness wherever you go. Boardwalk takes pride in offering not only fashion items, but also quality travel suitcases for themost stylish jetsetters.
18 First was the new company name, Burlington Industries Philippines, Inc., which followed a comprehensive modernization program, including the automation of manufacturing processes. Burlington now operates a fully computerized phalanx of Italian-made machines. The company’s research and development also aggressively pursued innovation with sensitivities finely tuned to detect ever changing consumer preferences. The team’s finely honed skills enabled the company to respond to market changes by developing products to satisfy consumer demand. PRODUCTS The company prides itself in offering the widest range of hosiery and foot care products. XT Premier – Aside from its signature Burlington socks, the company specially developed its unique sports line labeled XT Premier last 2013. The XT Premier collection comprises of basic and unique designs that will keep your feet comfortable and protected as you do your favorite sports. It has compression garter for snug fit, cushion for comfort and support, impact protection and moisture absorption. Microban Socks – Comprised of antimicrobial technology which can destroy the growth of microorganisms from feet. It reduces foot odor and keeps your feet protected all day long. Burlington Stockings – the brand also carries a wide range of hosiery. Be it knee-highs or pantyhose, Burlington carries it all. THE MARKET We tend to always take our feet for granted - we never notice or give them special treatment unless we need to or unless we feel pain. Wearing shoes without socks or even wearing the wrong socks give our feet agony they don’t deserve. So it’s imperative to choose the socks that can cater to all our feet’s needs – Burlington is the perfect pair for that. Burlington was, and will forever be, the esteemed Socks Authority. Comfort, hygiene, fashion, protection, and freshness – these are the attributes that Burlington is known for. Burlington has mastered the art and the science of combining quality weave and comfort into hosiery. Beyond the brand is a pair of socks for every look, use, and feet; may it be sporty, casual, formal, school, work, men, women or children. Over the years, Burlington has also expanded into different products such as foot accessories, shoe care, and undergarments. Burlington is the trusted trademark owner of three Philippine brands: Burlington, BioFresh, Camp, Knit and the latest addition to the family-- Omo Socks. The company also trademarked international socks brands like Puma and Bally. With this, it is just evident that Burlington is right to be called the Socks Authority. ACHIEVEMENTS Surpassing its 5-decade anniversary, Burlington certainly proved its worth and has been recognized by top retail stores in the country. The company has garnered an array of accolades over the years, including being a certified ISO company and a Superbrand awardee. HISTORY Mil-Oro Manufacturing Corporation, the forerunner of Burlington, was incorporated in 1967 when the owners envisaged a business that would lead the socks industry. Patiently and with diligence, management laid the foundations for a company that would in time reach number one in quality. In 1992, company expansion put into action the results of meticulous studies by introducing innovative manufacturing machines into the industry. To date, Burlington boasts of more than 300 stores nationwide with no mergers or acquisitions concentrating on its core competence and responsibility.
19 THINGS YOU DIDN’T KNOW ABOUT BURLINGTON Burlington has already produced more than 50,000 different designs over the years. You can find Burlington products in almost all the cities across Philippines, from Cagayan in the North to Zamboanga in the South, from Palawan in the West to Samar in the East. Burlington uses more than 300 different shades of colors to produce its designs. m m technology complies with EU BPD and US EPA regulations. With the evolution of digital media, Burlington, BioFresh and Puma continuously update its ecommerce website. With this approach, online shoppers can now access the latest collections anytime and from anywhere. Discounts, freebies and free shipping accompany a minimum purchase. PROMOTIONS Modern life comprises increases enthusiasm for sports as people seek a healthy way of spending leisure time and an outlet for their energy. Burlington supports this healthy life style and joins in promoting sports at all levels, from the highest pinnacles to the grass roots of society. Print ads, online efforts, in-store promotions and up to out of home advertisements have been strategic platforms utilized. Burlington also went above and beyond with this year’s Bida Ka campaign by getting student achievers from prominent schools. BRAND VALUES The consistent delivery of our brand promise over the decades has brought Burlington the integrity it deserved. Burlington is undoubtedly the Socks Authority in the Philippines. Burlington products are the embodiment of principles highly valued by the company. These principles include commitment to the development of human resources and constant innovation. The company’s passion for innovation and developing new products roots from their desire to take good care of their customers. They take the effort to satisfy all its customers by offering a variety of products made with utmost quality and innovation. RECENT DEVELOPMENTS In more than 50 years of producing excellent quality hosiery and accessories, Burlington has extended its product line to meet the demands of ever more trendy wear. There is a consistent upgrade of equipment and machines sourcing the latest innovations. With its partnership with Microban, the number one built-in antimicrobial treatment in the US, Burlington has released its best product yet. Burlington with Microban socks works continuously to help prevent the growth of odor causing bacteria, mold, and fungus. Microban keeps the socks cleaner, fresher for longer, protecting your feet 24/7. It was launched last 2015. The Active Cool – an underwear collection– from shirt, boxers, briefs and undershirts that is enhanced with active cool Moisture Activated Cooling Technology. It generates a cooling effect when fabric is in contact with moisture or sweat. Active cool is also treated with long-lasting Antimicrobial Solution. This prevents the odor-causing bacteria and gives comfort to skin which can make you stay confident all day. Invisole – made from specialized nylon material, terry cloth, and heel tab for all-around athletic performance. This no- show socks is perfect for those who want to maintain the same level of comfort and protection from wearing regular sports socks without sacrificing style. Burlington Customized Sox – Recently, the brand also launched its personalized socks online. Customers can be bold and express their mood – their imagination is their limit. No matter how you design it, no run will happen. m
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