2 A I B Aice Akio Ambeno Arashi Aqua A.T.B Marie N C O E Inthebox Bagus Bagus Kapur Ajaib Bening’s Bodimax Bonbox Boney Nachi Nice Central Cobra Okebiz Olike Ecolene Erojan 4 6 8 10 12 14 46 16 18 20 22 24 26 60 62 28 30 64 66 32 34 Table of Contents M Materee 56 Q Qahira 70 J Jolly Jumbo 48 50 P Paseo 68 H Hannochs Hasston Hatari 40 42 44 K Kalon 52 G Gaabor Gree 36 38 L LG 54 Mitra10 58
3 W Wilmer Winn Gas Wookey Wight 106 108 110 S Sanga-Sanga Sania Scuto Sirip Kurnia Sohoney Jr Stoberi Swallow 76 78 80 82 84 86 88 T Taco Tekiro Trac Transvision Trilliun & 90 92 94 96 98 100 U V Unnu Vinilon 102 104 R Rexco Ryu 72 74 Trilliunbasics Trilliunware
4 HISTORY From Indonesia to the World: AICE as a National Representative Born and developed in Indonesia, AICE began its journey in 2015 with a vision to bring happiness to everyone through high-quality, safe, and affordable ice cream. From the beginning, AICE focused on building a strong and extensive distribution network, allowing its products to reach consumers across Indonesia, including those in remote areas. Over the years, AICE has continued to strengthen its manufacturing and quality capabilities. Today, AICE operates three factories in Indonesia, located in Bekasi, East Java, and Sumatra, as well as one factory in Batangas, the Philippines. Supported by Halal certification and international production standards, AICE remains committed to delivering products that meet high standards of safety, quality, and trust for consumers. PRODUCT AICE Innovation for Every Generation AICE continues to develop innovative ice cream products that are enjoyable, creative, and relevant to consumers of all ages. From children to adults, AICE offers a wide range of choices with delicious flavors, attractive formats, and exciting textures that bring happiness to everyday moments. Through fun-shaped ice cream, mochi products, localinspired flavors, and modern innovations with layered textures, AICE continues to combine creativity, quality, and affordability. With its broad product portfolio, AICE remains committed to delivering safe, high-quality, and accessible ice cream for families across Indonesia. MARKET Indonesia’s ice cream industry is entering a more dynamic stage of growth, driven by rising urban consumption, wider category penetration, and the increasing demand for affordable indulgence. As ice cream becomes part of daily lifestyle and family consumption moments, the category continues to gain stronger relevance among consumers across different ages and occasions. Today’s consumers are becoming more diverse in the way they choose and enjoy ice cream. Younger buyers, in particular, are highly exploratory, showing strong interest in different product formats, flavors, and textures. While innovation and experience continue to attract consumers, affordability remains essential in maintaining loyalty and driving repeat purchases. Purchasing behavior also varies across consumption occasions. In-home consumption is increasingly supported by modern retail channels, while out-of-home purchases remain closely connected to General Trade, making accessibility a key success factor in the category. With this market evolution, AICE continues to build its strength by delivering high-quality, affordable, and innovative ice cream products that meet changing consumer expectations while bringing happiness to more people across Indonesia. Today, AICE has established itself as the No. 1 Most Chosen Ice Cream Brand in Indonesia, trusted by consumers nationwide as their preferred ice cream choice. Built on consistent innovation, uncompromising quality, and a mission to spread happiness, AICE continues to strengthen its position not only in Indonesia but also on the global stage. As a proud representative of Indonesia, AICE introduces the nation’s taste, creativity, and spirit to the world through ice cream products that have expanded to more than 20 countries across three continents—Asia, Africa, and America.
5 LATEST DEVELOPMENT In 2026, AICE continued to strengthen its innovation through AICE Crispy Balls Shine Muscat, the latest addition to the Crispy Balls series. Inspired by the refreshing taste of Shine Muscat, this product offers a playful multi-texture experience by combining smooth ice cream, crunchy crispy balls, popping candy that creates a fun sparkling sensation, and chewy nata de coco in every bite. PROMOTION To build stronger engagement with young consumers, AICE also launched Program Scan Stik 100% Berhadiah, a reward-based promotion where every participating stick gives consumers the chance to win instant digital money by scanning the QR code on the ice cream stick. Consumers also have the opportunity to win bigger prizes, including trips to Korea, cars, and motorcycles, making each purchase more interactive, rewarding, and exciting. This product innovation is further amplified through AICE Got You! Panggung Crispymu!, a traveling talent stage that has reached 10 cities from 2025 to 2026. More than just a product campaign, this program invites young people to be brave in showing their talents, expressing their creativity, and participating in live stage experiences supported by professional judges and entertainment performances from national artists. Through the integration of product launch, reward promotion, offline activation, and social media sharing, AICE continues to create a deeper connection with young consumers. BRAND VALUE AICE brings its corporate values to life through every product by making high-quality ice cream accessible, enjoyable, and affordable for everyone. Guided by its mission to spread happiness across all layers of society, AICE is built on four core cultural pillars: A+ Quality, Innovation, Cheerfulness, and Excellence. A+ Quality reflects AICE’s commitment to maintaining high standards in every product. Innovation drives AICE to continuously create new ideas and set trends in the ice cream industry. Cheerfulness is reflected in the joyful and memorable experiences AICE brings to consumers. Excellence is proven through growing public trust, strong brand recognition, and continuous consumer support. ACHIEVEMENT Over the past decade, AICE has grown into one of Indonesia’s most recognized and trusted ice cream brands, supported by continuous innovation, consistent product quality, and deep consumer trust. Its strong connection with Indonesian consumers is further reflected in AICE’s recognition as the No. 1 Most Chosen Ice Cream Brand in Indonesia, based on Worldpanel by Numerator Indonesia within In-Home National and Out-of-Home Indonesia Urban Panels, 52 weeks ending December 2025. AICE’s achievements are also proven through a series of prestigious awards. The brand has received the Superbrands Award for six consecutive years, further strengthening its reputation as one of Indonesia’s trusted and preferred ice cream brands. AICE has also consistently received the Top Brand Award and Top Brand for Kids Award, showing strong recognition from consumers, families, and younger generations across Indonesia. Beyond national recognition, AICE’s quality has also gained international acknowledgement through its involvement in major global sports events. In 2018, AICE became the only ice cream brand chosen as an official sponsor of the Asian Games. In 2022, AICE was selected as the Official Prepackaged Ice Cream Brand in Southeast Asia for the FIFA World Cup Qatar 2022™. In 2024, AICE became a Worldwide Olympic Partner 2024 and the Official Ice Cream for the Indonesian contingent at the Paris 2024 Olympics and Aice as official ice cream partner for the FIFA World Cup 2026, while continuing its support for Team Indonesia on the international stage. AICE also collaborated with global football icon Lionel Messi as its brand ambassador, further reinforcing its image as a world-class ice cream brand connected with sports, youth, and active lifestyles. CORPORATE SOCIAL RESPONSIBILITY Driven by its mission to spread happiness and create positive impact, AICE continues to carry out meaningful CSR programs across Indonesia, including support for MSMEs and local retailers, community sharing programs, education support, and public health initiatives. One of AICE’s long-running CSR initiatives is #15HariAICEBerbagiSehat, a monthly joy-sharing program held on the 15th day of every month since 2020. Through this program, AICE visits orphanages, communities, and underprivileged areas to share ice cream and bring happiness to more people. AICE’s commitment to sustainable social impact has also received strong recognition. In 2026, AICE once again received the TOP CSR Awards 2026 – Corporate Level Star 5, marking six consecutive years of achievement, along with the TOP Leader on CSR Commitment 2026 award. This recognition reflects AICE’s consistent effort to grow not only as a leading ice cream brand, but also as a company that contributes positively to society.
6 TARGET MARKET As the leading brand in the spare parts category, AKIO Parts are designed to target the consumers that need to maintain, repair or upgrade their vehicle’s spare part, ensuring the spare part’s best functionality and performance. AKIO Parts has achieved nationwide recognition and distribution across Indonesia, reaching customers from the eastern islands to the western regions, even including the isolated areas. LATEST DEVELOPMENT AKIO Parts is committed to continuous research and develop a variety of the most complete and quality spare parts that can be purchased by consumers throughout Indonesia. Until now, PT Jumbo Power International has always expanded distribution so that AKIO Parts products can be reached by more consumers in the future. HISTORY Established in 2010, AKIO Parts introduced AKIO Hydraulic Bottle Jack as their first featured product to the public. Since then, AKIO Parts become the best choice spare parts for two-wheeled and four-wheeled vehicle among the public. AKIO Parts had a philosophy, WE GO THE EXTRA MILE, and this philosophy underlines the innovation that AKIO Parts are prioritizing safety, maintenance product, strong and longlasting usage. As part of PT Jumbo Power International, a pioneering Indonesian company specializing in brake fluid and lubricants since 1980, AKIO Parts continues to set industry benchmarks in quality and innovation. PRODUCT To fulfill what market needs for superior quality spare parts, AKIO not only introduces AKIO Hydraulic Bottle Jack, but also other wide range of products: AKIO Prime Motorcycle Sprocket Gear Set, AKIO Ball and Roller Bearing, AKIO Trolley Jack, AKIO Scissor Jack, AKIO Wrench, AKIO Wiper and AKIO Brake Pad. AKIO Parts has established itself as a renowned brand among the spare parts industry in Indonesia. Over the past 15 years, we have consistently meet consumer needs for high-quality spare parts for two-wheeled and four-wheeled vehicle.
7 OUR SPECIALITY CONSIST OF: ANTI-RUST AND CORROTION: AKIO Parts products are protected by anti-rust layer which ensures the durability of AKIO spare parts. PREMIUM STEEL: Apart from being protected with anti-rust layer, AKIO Parts products are produced using selected iron and provide the best durability of AKIO spare parts. EASY TO CLEAN: By only using the microfiber cloth or any other soft cloth, users of AKIO Parts could clean up the AKIO Parts easily. AKIO Parts ensures that the products presented are products that are easy to clean and maintain by users. ATTRACTIVE DESIGN WITH HIGH QUALITY FINISHING: AKIO Parts comes with an attractive and ergonomic design completed with high quality finishing, to accommodate what AKIO user’s needs. STRONG AND STEADY: AKIO Parts have sturdy designs and able to withstand heavy loads, standing in a stable position and ensuring user’s safety. LONG LASTING USAGE: AKIO Parts are reliable and durable, designed to be used for long periods of time. HIGH PRECISION PARTS: AKIO Parts has guaranteed quality of its products with a high precision process production, so it will be reducing the risk of damage to the vehicle and the spare parts itself. SAFE AND RELIABLE: AKIO Parts designed to provide a sense of safety for the users and become the spare parts that can be relied on for long-term usage with dependable quality. PROMOTION In order to promote AKIO Parts products, PT Jumbo Power International has engage directly with local workshops, retailers, and distributors across Indonesia effectively establish brand presence and foster long-term relationships. AKIO Parts also has a new website to explain the variations and advantages of each type of spare part so that consumers are able to get the product knowledge of AKIO Parts products. BRAND VALUE AKIO Parts is the best spare part for four-wheel and twowheel vehicles. AKIO Parts has the advantage of anti-rust, prioritizing safety, easy to clean, low noise and manufactured using best quality material. As we go with the philosophy of WE GO THE EXTRA MILE, this means that AKIO Parts always present what the market needs with undoubtable high standard quality.the variations and advantages of each type of spare part so that consumers are able to get the product knowledge of AKIO Parts products.
8 TARGET MARKET Ambeno targets men and women aged 18–65+ years who suffer from hemorrhoids and digestive discomfort, seeking safe, natural healing solutions without the need for risky surgical procedures. • Young Adults & Professionals (18–35 years): Individuals with sedentary routines or high mobility needing early-stage hemorrhoids relief and maintaining digestive health. • Homemakers & Active Adults (35–50 years): Individuals seeking daily relief from painful symptoms that disrupt family and work responsibilities. • Postpartum Mothers: Women requiring a gentle, natural solution for hemorrhoids triggered by pregnancy or childbirth. • Seniors & Elderly (50+ years): Older adults needing safe, effective management for chronic symptoms sensitive to invasive medical procedures. As a trusted, natural, and side effect free solution, Ambeno is here to restore comfort and digestive health for everyone. BRAND VALUE Since 2019, Ambeno has maintained its standing as a trusted specialist in hemorrhoid and digestive wellness. By combining premium herbal formulations with modern processing standards, the brand offers risk-free, non-surgical care. Supported by BPOM and Halal certifications, widespread pharmacy availability, and round-the-clock consultation, Ambeno delivers proven reliability and accessible care. MARKET The increasing prevalence of hemorrhoids and digestive discomfort among adults and the elderly presents a growing public health issue. Sedentary lifestyles, low fiber intake, and prolonged sitting are primary triggers for rectal swelling and inflammation. Concerns over invasive surgical procedures, recovery times, and high medical expenses drive demand for safe, nonsurgical alternatives. Ambeno fulfills this demand by offering a comprehensive, natural herbal solution that reduces swelling, enhances digestive health, and promotes long-term recovery without surgery. PRODUCT Ambeno is a certified, natural herbal solution engineered to relieve hemorrhoid symptoms, including pain, swelling, and inflammation. Formulated with high-quality ingredients, the product line improves circulation, eases bowel movements, and strengthens blood vessel walls. Certified by BPOM and Halal, Ambeno guarantees safety, efficacy, and quality for long-term digestive support. HISTORY Founded in 2019, Ambeno was established to address the widespread discomfort and anxiety associated with hemorrhoids. Built on the principle of natural, holistic healing, the brand targets the root causes of rectal inflammation by improving blood circulation, boosting digestive function, and lowering internal inflammation. Ambeno’s vision is to serve as the premier partner in digestive wellness, driven by a mission to restore daily comfort and peace of mind. Since its inception, Ambeno has successfully assisted thousands of individuals across Indonesia. Ambeno is an innovative herbal solution crafted from premium, natural ingredients designed to alleviate hemorrhoid symptoms, enhance digestive health, and promote overall body recovery.
9 LATEST DEVELOPMENTS Ambeno continues to innovate to provide optimal results in assisting natural, safe, and effective hemorrhoid recovery. Enhanced Formula: Utilizes clinically tested, 100% natural herbal extracts to accelerate the reduction of swelling and inflammation. • Enhanced Formula: Utilizes clinically tested, 100% natural herbal extracts to accelerate the reduction of swelling and inflammation. • Comprehensive Variants: Features an integrated regimen consisting of Capsules, Honey, Milk, Balm, and Cleanser for internal digestive support and external soothing relief. • Market Expansion: Distributed widely across major Indonesian pharmacies and national e-commerce marketplaces, ensuring easier access for customers in various regions to obtain authentic products. • Digital Consultation: Offers 24-hour online access to health experts for continuous guidance and monitoring. Through continuous innovation, Ambeno is committed to being the leading and most trusted solution for non surgical hemorrhoid treatment in Indonesia and globally. CORPORATE SOCIAL RESPONSIBILITY As a brand deeply committed to public health, Ambeno is actively involved in various social activities to provide broader benefits and peace of mind for those struggling with hemorrhoids and digestive discomfort. • Virtual Health Education via Zoom: Hosting regular webinars and digital health sessions to educate the community on natural ways to address hemorrhoids and maintain digestive health without the fear of surgery. • 24-Hour Free Expert Consultation: Providing a dedicated support service with Ambeno’s health experts, allowing the community to consult regarding their digestive concerns at any time, free of charge. • Collaboration with Leaders & Communities: Partnering with prominent figures and health communities to raise awareness about the importance of safe, Halal, and proven herbal treatments for long-term comfort. Through these initiatives, Ambeno focuses not only on product solutions but also on a full commitment to providing a sense of security and improving the quality of life for the Indonesian people without the shadow of surgical procedures. ACHIEVEMENT Ambeno has proven itself as the most trusted herbal specialist for hemorrhoids and digestive health, recognized by prestigious institutions in Indonesia: • Brand Choice Award 2025 – The Top Consumer Choice Brand. • Super Award 2023 – Validation of Product Credibility and Quality. With these remarkable achievements, Ambeno remains committed to being the leading herbal solution in Indonesia, helping more people address hemorrhoid and digestive issues naturally and safely, without the need for surgical procedures. PROMOTION Ambeno leverages a robust digital marketing strategy to reach its audience effectively: • Social Media Engagement: Active across Instagram, TikTok, Facebook, and YouTube through educational content, live streams, customer testimonials, and partnering with respected health practitioners, celebrities, and lifestyle influencers to enhance product credibility. • E-Commerce & Digital Pharmacies: Partnered with platforms like Shopee and Tokopedia, featuring promotional campaigns, free shipping, and Cash on Delivery (COD) services. • Targeted Digital Advertising: Deploys data-driven campaigns on Facebook, Google, and TikTok Ads to connect directly with individuals seeking non-surgical treatments. Through a continuously evolving digital marketing strategy, Ambeno is committed to providing high-quality products and the best health consultancy services for the Indonesian people. THINGS YOU DIDN’T KNOW ABOUT AMBENO Founded in 2019, Ambeno emerged as a leading natural herbal solution for addressing hemorrhoids and digestive issues with five synergistic variants (Capsules, Honey, Milk, Balm, and Cleanser). Made from premium 100% natural ingredients, BPOM-certified, and Halal, Ambeno has earned the prestigious Brand Choice Award and Super Award, solidifying its position as a trusted market leader. More than just a treatment for hemorrhoids, Ambeno also improves digestive health, enhances blood circulation in the rectal area, and reduces inflammation offering a calm, safe, and effective non-surgical solution to help you regain your comfort and live a life free from hemorrhoids.
10 Understanding that home is a special place for everyone, Arashi focuses on elevating the domestic experience. The brand is dedicated to supporting Indonesian households with reliable appliances that seamlessly blend modern convenience with the everyday comfort every family deserves. HISTORY Arashi’s journey began in 2007 with a simple mission: to make everyday life better for Indonesian families. Over nearly two decades, the brand has evolved to offer the intuitive and innovative appliances that have become trusted companions in Indonesian households. Today, with a distribution network reaching nearly every province, Arashi has solidified its place as a trusted nationwide partner, ensuring quality home solutions are always within reach. PRODUCT Arashi brings quality to the heart of the home with products designed to simplify life. This commitment goes beyond modern aesthetics and reliable warranties to a core focus on safety. With a significant portion of the range proudly holding SNI (National Standardization Agency of Indonesia) certification, Arashi provides families with the peace of mind that comes from choosing products as safe as they are functional. This growing collection now spans several key categories: 1. Arashi Laundry Series A true breakthrough for modern households, Arashi’s portable washing machines are a game-changer for smaller living spaces. Available in streamlined 1-tube models such as Arashi Laundry AWM 451A, 452A, and 453A, or versatile 2-tube models like Arashi Laundry AWM 602B, these machines maximize space without sacrificing performance. By minimizing water and electricity usage, they offer an eco-friendly, mobile solution perfect for apartments, small families, and the vibrant ‘kost’ lifestyle. 2. Arashi Multifunction Dispenser Series The Arashi Multifunction Dispenser AMD 01B and AMD 02BC series combine sophisticated design with smart utility. Their bottom-loading systems eliminate heavy lifting, while integrated mini-pantries and touch-panel controls add a modern touch. With rust-resistant stainless steel Z-pipes and BPA-free materials, quality is assured across their hot, normal, and cooling models. 3. Arashi Bottom Dispenser Series Prioritizing both ergonomics and safety, Arashi’s bottomloading dispensers also eliminate the strain of traditional water gallon replacement. These units feature integrated child-lock protection and energy-efficient systems for instant, worry-free hydration. To meet diverse needs, the range offers two distinct setups: the essential hot-and-normal models, like the ABD 03N, and the full-spectrum three temperature models found in the versatile ABD 04C, 05C, and 06C. 4. Fan From industrial-grade floor fans to elegant, remote-controlled standing models, Arashi fans are engineered specifically for the Indonesian climate. A standout is the Arashi City Fan 3-in-1 18”, a flagship multifunctional unit that transforms effortlessly from a wall fan to a table or stand fan. Built with durable aluminum blades and larger than average motors, it delivers powerful yet quiet airflow designed for sturdiness and longevity. 5. Blender and Slow Juicer From the robust power of the Arashi Stand Blender ASB 1001G to the delicate precision of the Arashi Slow Juicer ASJ 0602, this range is crafted for the diverse needs of the Indonesian kitchen. Each piece blends lasting durability with thoughtful design, making it effortless for families to enjoy fresh, wholesome meals every day.
11 TARGET MARKET Arashi speaks to a diverse audience, from the seasoned wisdom of experienced housewives to the fresh aspirations of young, newlywed families. This dual focus ensures that established homes stay updated while new families can equip their first spaces with high-quality electronics that reflect a modern lifestyle. LATEST DEVELOPMENT With a constant eye on the future, Arashi is dedicated to refining its products to better serve the changing needs of the home. The brand integrates advanced digital technology with an appealing minimalist aesthetic, ensuring that every new development meets the evolving needs and stylistic preferences of the contemporary consumer. PROMOTION Arashi’s growth is fueled by a comprehensive digital first marketing strategy, engaging consumers through social media, e-commerce, and collaborations with influential Key Opinion Leaders (KOLs). This digital strength is balanced by a robust offline presence, including high-impact billboard advertising and commuter train branding that keeps the brand visible in the daily lives of millions. BRAND VALUE Driven by a core commitment to consumer satisfaction, Arashi has spent over 15 years perfecting a diverse portfolio of quality home solutions. This principle is deeply ingrained across the organization, ensuring that every product and service meets a top-tier standard of excellence. Consequently, Arashi has transformed into a trusted household brand, widely favored by families across Indonesia for its dependability and focus on the user experience. ACHIEVEMENT This journey of innovation is marked by consistent industry recognition. Arashi’s market leadership is validated by the prestigious Top Brand award for its portable washing machines, a distinction it has maintained every year since 2022. Further solidifying this premier status, Arashi continues to hold the Superbrands award for its Home Appliances, an honor it has consistently earned since 2023. CORPORATE SOCIAL RESPONSIBILITY Arashi’s impact extends past the home and into the community. Through its active CSR initiatives, the brand provides consistent support to elderly homes and orphanages, proving that at its heart, Arashi is a brand that truly cares for the people it serves.
12 AQUA’s journey in Indonesia is deeply rooted in nearly four decades of trust, beginning with SANYO’s arrival in 1970 to serve local households. This rich history gained global momentum as AQUA evolved under the Haier Group, a worldwide leader in home appliances. By 2012, AQUA Elektronik was relaunched as a complete smart appliance line, leading to the seamless transition of the SANYO brand to AQUA Elektronik in Indonesia in 2015. A Legacy of Japanese Quality, Powered by Haier for Indonesia Today, AQUA Elektronik stands as a top-of-mind household name in Indonesia, with Haier’s world-class technology to deliver innovative, durable, and smart home solutions tailored specifically for the Indonesian market. AQUA in Indonesia: Pioneering Smart Home Solutions In Indonesia, AQUA Elektronik is recognized as a leader in innovative and technologically advanced home appliances. Building on its reputation as the No. 1 home appliance brand in Japan and Vietnam, AQUA Elektronik delivers reliable solutions designed to make homes smarter and everyday life easier. By combining advanced technology, thoughtful design, and user-centric features, AQUA Elektronik helps modern Indonesian families enjoy greater comfort, efficiency, and peace of mind at home. Target Audience & Market Positioning: Empowering Modern Families and Young Adults AQUA Elektronik is uniquely positioned as a leading mid-mass brand designed for young adults starting their independent journeys, as well as modern parents aged 30 to 50 managing households with children or dependents. These consumer segments seek high-value, smart home electronic solutions that simplify daily life without compromising on quality or style. By continuously innovating around real consumer needs, AQUA Elektronik delivers practical, intuitive, and futureready technology that elevates everyday living for young trendsetters and growing families alike across Indonesia.
13 Nationwide Footprint: Robust Distribution & Dedicated Service AQUA Elektronik ensures seamless accessibility and reliable support across Indonesia through an expansive operational network. Backed by 1 local manufacturing factory, the brand’s reach is supported by 16 main branch offices, 400+ authorized dealers, and over 9,000 retail stores nationwide. To guarantee complete customer satisfaction and long-term peace of mind, AQUA Elektronik maintains a comprehensive 240+ point service network spanning key regions across the archipelago. Brand Evolution: Lifestyle Integration & Community Empowerment Moving beyond its foundational history, AQUA Elektronik has pivoted toward an ambitious multi-segment expansion that bridges premium technology with everyday lifestyle integration. Backed by Haier Group’s global strength, the brand is actively expanding its ecosystem across all market levels—from entry-level households to high-end tech enthusiasts—by uniting continuous AI product development Recognized Excellence: Innovation & Market Leadership AQUA Elektronik’s commitment to user-centric technology and exceptional product performance has earned prestigious industry recognitions over the years: • Superbrands Indonesia 2026: Named as the Top Choice for both Washing Machine and Refrigerator categories. • Top Innovation Choice Award 2025: Awarded for the Bottom Loading Water Dispenser (AWD-612BE) innovation featuring an effortless loading design. • Top Innovation Choice Award 2023: Received for smart technology refrigerator innovations, including the Magic Convertible compartment and Smart Control features. • Top Innovation Choice Award 2022: Won for pioneering Air Conditioner product innovations with UVC sterilization and the Super Wash washing machine line. • Indonesia Digital Popular Brand Award 2021: Honored in the refrigerator category for strong digital presence and growing popularity among online consumers. • “First in Indonesia” Award: Recognized for introducing the country’s first washing machine specifically engineered with a dedicated Hijab Mode.
14 Indonesia is one of Southeast Asia’s largest and fastest-growing markets for biscuits, wafers, and confectionery products, supported by changing consumer lifestyles and the growth of modern retail and e-commerce. LATEST DEVELOPMENT As part of its commitment to sustainable growth, PT Asia Sakti Wahid Foods Manufacture (ASW Foods) continues to drive business growth through innovation, operational excellence, and strategic market expansion. The company invests in advanced manufacturing technology, develops new product variants, and introduces packaging innovations to meet evolving consumer preferences. ASW Foods continues to expand its distribution network across Indonesia while exporting to more than 40 countries. The company also strengthens its digital presence through e-commerce, digital marketing, and social media, enabling it to stay connected with consumers, respond to market trends, and deliver sustainable value to business partners. BRAND VALUE For more than four decades, PT Asia Sakti Wahid Foods Manufacture (ASW Foods) has built its reputation on four core values: Quality, Trust, Innovation, and Customer Commitment. These values drive the company’s commitment to delivering safe, high-quality products through carefully selected ingredients, advanced technology, and strict quality control. Continuous innovation in products, flavors, packaging, and manufacturing enables ASW Foods to meet evolving consumer needs while maintaining excellent taste, quality, and value. Guided by these core values, the company continues to strengthen its trusted brands, achieve sustainable growth, and create lasting value for consumers, business partners, employees, and the communities it serves HISTORY Established in 1978 in Medan, North Sumatra, PT Asia Sakti Wahid Foods Manufacture (ASW Foods) has grown into one of Indonesia’s leading manufacturers of biscuits, wafers, chocolates, and confectionery products. Through continuous innovation and a commitment to quality, the company has built a trusted portfolio of brands, including Hatari, Delux, Apilo, Nuno, ATB, and Assorted Biscuits. Today, ASW Foods exports its products to more than 40 countries, reinforcing its position as a trusted Indonesian food manufacturer in both domestic and international markets. ACHIEVEMENTS For more than four decades, PT Asia Sakti Wahid Foods Manufacture (ASW Foods) has been committed to product excellence, quality assurance, and continuous improvement. The company’s dedication has earned international recognition and reflects its ability to deliver high-quality food products that meet global standards. ASW Foods has received prestigious international awards, including the VI International Asia Awards (1986) in Tokyo, Japan, and the International Golden Award for Commercial Prestige in Madrid, Spain. The company also maintains internationally recognized certifications, including ISO 9001:2015, ISO 22000:2018, ISO 14001:2015, SNI, and Halal Certification, demonstrating its commitment to quality, food safety, and excellence. With more than four decades of manufacturing expertise and exports to more than 40 countries, ASW Foods continues to strengthen its position as one of Indonesia’s leading food manufacturers. Major Awards & Recognition • VI International Asia Awards – Tokyo, Japan (1986) • International Golden Award for Commercial Prestige – Madrid, Spain • ISO 9001:2015 – Quality Management System • ISO 22000:2018 – Food Safety Management System • ISO 14001:2015 – Environmental Management System • SNI (Indonesian National Standard) • Halal Certification
15 MARKET For more than 40 years, PT Asia Sakti Wahid Foods Manufacture (ASW Foods) has delivered high-quality biscuit, wafer, and chocolate products through continuous innovation and modern manufacturing. Supported by a strong distribution network and exports to more than 40 countries, ASW Foods continues to strengthen its position as one of Indonesia’s leading FMCG manufacturers. PRODUCT PT Asia Sakti Wahid Foods Manufacture (ASW Foods) offers a wide range of high-quality biscuits, wafers, chocolates, and confectionery products that combine great taste, quality, and value. Supported by decades of manufacturing expertise and continuous innovation, the company has built a portfolio of trusted brands enjoyed by consumers in Indonesia and more than 40 export markets. Its flagship brand, Hatari, features popular products such as See Hong Puff, Malkist, Crackers, and Cream Sandwich Biscuits. The portfolio also includes Apilo (wafer products), Delux (premium cookies), ATB (Marie Milk Biscuits), Nuno (modern wafers), and Assorted Biscuits for festive occasions. ASW Foods Brand Portfolio • Hatari – Crackers, Malkist, Cream Sandwich Biscuits, See Hong Puff • Apilo – Wafer, Wafer Stick, Cream Wafer • Delux – Premium Cookies, Cookies Cream • ATB – Marie Milk Biscuits • Nuno – Contemporary Wafer Products • Assorted Biscuits – Premium Biscuit & Wafer Collections PROMOTION At PT Asia Sakti Wahid Foods Manufacture (ASW Foods), marketing is focused on building strong consumer connections through an integrated strategy that combines Above The Line (ATL) and Below The Line (BTL) activities, including television advertising, digital campaigns, social media, influencer collaborations, exhibitions, in-store promotions, and product sampling. One of the company’s flagship campaigns, Gebyar Hatari Milyaran Rupiah, offers attractive prizes such as Umrah packages, gold bars, and cash rewards, strengthening consumer engagement and loyalty. Supported by e-commerce, digital marketing, and strategic partnerships, ASW Foods continues to expand its market reach, enhance brand equity, and reinforce its position as one of Indonesia’s leading biscuit, wafer, and confectionery manufacturers. TARGET MARKET ASW Foods serves a broad consumer base with high-quality biscuits, wafers, chocolates, and confectionery products that combine great taste, quality, and affordability. Designed for different age groups and lifestyles, its products are trusted choices for everyday enjoyment. The company’s target consumers include children, teenagers, young professionals, and families. Supported by an extensive distribution network across traditional and modern trade, supermarkets, minimarkets, food service, and e-commerce, ASW Foods reaches consumers throughout Indonesia and exports to more than 40 countries. Target Consumer • Children – Nutritious and enjoyable everyday snacks • Teenagers – Convenient and delicious snack options • Young Professionals – Practical snacks for active lifestyles • Families – Trusted products for everyday and special occasions • Market Coverage • Traditional & Modern Trade • Supermarkets & Hypermarkets • Minimarkets • General Trade & Wholesale • Food Service • E-commerce • Export Markets (40+ Countries) CORPORATE SOCIAL RESPONSIBILITY PT Asia Sakti Wahid Foods Manufacture (ASW Foods) is committed to creating sustainable value through Corporate Social Responsibility (CSR). The company supports community welfare through food donations, assistance to orphanages and charitable foundations, and disaster relief programs. Guided by the values of care, responsibility, and sustainability, ASW Foods also upholds internationally recognized standards in quality, food safety, and environmental management while contributing to a healthier and more sustainable future.
16 MARKET With a deep understanding that every household has distinct needs, BAGUS has built a comprehensive range of products spanning from mothball products, to home care and personal care. Through continuous product development and market responsiveness, the company remains committed to deliver reliable, high-quality solutions that meet the needs of Indonesian consumers. HISTORY Founded by Mr. Abdul Alek Soelystio in 1976, BAGUS began as a distributor of imported products. A major milestone was achieved with the introduction of Bagus Case, the company’s first locally manufactured mothball product in 1981, marking the beginning of our manufacturing journey and expansion into the home care and personal care industries. Over the decades, BAGUS has steadily strengthened its market presence through an extensive distribution network serving both traditional and modern retail channels. As consumer engagement evolved, the company embraced digital transformation by establishing its presence on digital platforms in 2018, creating closer connections with consumers while discovering valuable insights to support continuous product improvement. Another milestone was achieved by responding to the Covid-19 pandemic in 2019 with the expansion of our personal care products by manufacturing masks, hand wash, and hand sanitizers to help address urgent public health needs. This initiative evolved into a broader range of premium personal hygiene products, cleaning liquids, and food-grade plastic storage products. Today, BAGUS stands as one of the country’s trusted manufacturers in the mothball, home care, and personal care categories, supported by more than 60 distribution points that reaches 95% of Indonesia. Indonesia’s diverse geographical and ecological landscape, home to approximately 273 million people, creates a broad spectrum of household needs across different regions and communities. This dynamic has provided BAGUS with the opportunity to continuously innovate and develop products that address the evolving lifestyles of Indonesian families. LATEST DEVELOPMENT In 2026, we have been upgrading our best selling product and added new cleaning product for bathroom tiles and toilet. For our kitchencare product, we have added new size variation for our Cling Wrap to be more suitable for traveling, and new fragrance option for our trash bag roll. To cater to our consumers’ values and circumstances, we have obtained halal certification on some of our imported products: toothbrush, women sanitary products, razor, bathing sponges, baby bottle, kitchen knives, kitchen sponges, magic sponges, insecticide chalk, household brushes, mops, etc. • Porcelain and Toilet Cleaner: cleaning solution made of citric acid formula that is effective for cleaning crusts and stubborn stain, and does not damage ceramic layer and grout. • Cling Wrap Travel Pack: new size of Cling Wrap that is suitable for traveling. Its shorter width fits average travel bags without taking up space. • Trash Bag Roll: new product variants with floral fragrance and fragrance-free option. • Serapair: upgraded the containers on 500ml and 800ml sizes to be more ergonomic and secure to place. • Anti Bau: improved material quality and updated some of the packaging design on 50g and 100g variations. • Concentrated Laundry Detergent: improved the formulation with stronger odor eliminator.
17 PRODUCT Innovation remains central to BAGUS’ long-term growth strategy. Guided by changing consumer preferences and market opportunities, we continuously develop and refine our products to deliver greater value to customers. While our heritage is rooted in mothball products, we have expanded significantly to accommodate a wider range of household requirements. By continuously introducing product innovations and maintaining stringent quality standards, BAGUS ensures its ranged products remain relevant, practical, and aligned with consumers’ evolving expectations. With product development that had started since 1988, nowadays Bagus has a wide range of products from home care, kitchen care, to personal care and baby products. Not only well-known as mothballs manufacturers, some of our products are dehumidifier (Bagus SerapAir), odor absorbers (Anti Bau), liquid products (Bagus Fresh99 for cleaning products and adult hand wash, Pipi for kids hand wash and bottle equipment cleanser), our high quality plastic products for storages and utilities (Cling Wrap, ZipperBag, FoodBag, hand gloves and variations of trash bag), and personal care (Nina, Beautymate, and Bagus Razor). TARGET MARKET Household products continue to represent BAGUS’ core business. The company serves families of current and future generations. PROMOTION To strengthen brand awareness and consumer engagement, BAGUS implements an integrated marketing strategy across multiple channels: 1. Above the Line (ATL): TVC, radio, newspaper, billboard, train and shelter bus branding. 2. Below the Line (BTL): in-store promotion and creative merchandising in supermarket display. 3. Digital: E-commerce platforms and social media platforms. BRAND VALUE “To bring comfort and quality to customers with an unstoppable vision to grow, determination and passion as our driving force to keep our customers satisfied” serves as the guiding principle of BAGUS GROUP and forms the foundation of our business philosophy. The company remains committed to deliver products of consistent quality while creating lasting value for consumers through continuous improvement and responsible business practices. As the market leader in the mothball category in Indonesia, BAGUS continues to uphold consistent quality management standards throughout every stage of its operations. The company’s ISO 9001:2015 certification reflects its commitment to excellence across raw material sourcing, manufacturing processes, operational procedures, product quality, distribution, and customer satisfaction. By placing consumers at the center of its business, BAGUS remains dedicated to maintain product quality while continuously meeting and exceeding customer expectations. ACHIEVEMENT Quality, consistency, and consumer trust have been the cornerstones of BAGUS’ success. We are committed to maintain and continuously improve its quality management system in accordance with ISO 9001:2015 standards. Since 2003, BAGUS has consistently maintained its position as a leading mothball brand in Indonesia. This sustained achievement is reflected through recognition from SUPERBRANDS, alongside numerous industry awards received over the years, cementing the company’s reputation for excellence, product quality, and consumer satisfaction. CORPORATE SOCIAL RESPONSIBILITY As part of our commitment for responsible corporate citizenship, BAGUS actively contributes to community development and social welfare initiatives. The company has provided assistance to communities in need such as the victims of Cianjur earthquake in 2022, while supporting humanitarian and community outreach programs, including MC Days (an event dedicated to muslim orphanage in West Java) and Bakti Sosial Emmaus Journey 16. Over the years, BAGUS has participated in numerous CSR initiatives and community engagement activities, including “Bagus Peduli”, “MC Days”, “Super Camp Anak Hebat”, and “Superbrands Smart Baby League 2021”, reflecting our ongoing commitment in creating meaningful and sustainable social impact. THINGS YOU DIDN’T KNOW ABOUT BAGUS • We have been serving millions of Indonesian families for almost 51 years. • Our three points of vision and mission are: quality at an affordable price, innovation for customers’ satisfaction & comfort, keeping up with customers’ needs.
18 HISTORY BAGUS was established by Mr. Abdul Alek Soelystio in 1976. Beginning as a mothball manufacturer, the company expanded its product range with the launch of Kapur Ajaib in 1988, a contact insecticide in the shape of chalk. Since then, Kapur Ajaib has grown into one of the most Indonesia, home to approximately 273 million people, is an archipelagic nation with diverse landscapes and living environments. This diversity creates unique household challenges and varying consumer needs across different regions. Recognizing these differences, we continuously develop innovative solutions tailored to consumer requirements. One of our products is Kapur Ajaib, a unique contact insecticide designed to effectively repel insects such as cockroaches, ants, and ticks. recognized and trusted chalk insecticide brands in Indonesia. As BAGUS expanded into home care and personal care products, Kapur Ajaib continued to stand out for its versatility, making it suitable for household, commercial, and industrial applications. Today, it remains a leading chalk insecticide brand with a strong presence across both traditional retail channels and online marketplaces throughout Indonesia.
19 LATEST DEVELOPMENT Kapur Ajaib is currently available in two product types: regular chalk and jumbo chalk, offered in a selection of 3s or 6s per package. To provide more comfort and security for Indonesian consumers, particularly Muslim consumers, we have obtained halal certification for Kapur Ajaib products. We listen and value all kind of our consumers’ beliefs and circumstances. PRODUCT Kapur Ajaib is a contact insecticide that works by acting directly upon contact with insects. Its proven formulation provides an effective solution for controlling and repelling common pests with a more focused area of application. Kapur Ajaib is capable of repelling insects including Periplanetta americana cockroaches, Ponera sp ants, and Rhipicephalus sanguineus ticks. With its effectiveness and ease of use, the product is suitable for both household and agricultural applications. PROMOTION We support our brand through an integrated marketing strategy across multiple types of channels. Our above-theline (ATL) initiatives include TV commercials, radio, newspaper, billboard, train and shelter bus branding. Below-the-line (BTL) activities focus on in-store promotion and creative merchandising in supermarket displays. Digitally, we engage consumers through our social media platforms and online stores, strengthening our connections with customers across various platforms. TARGET MARKET Our primary focus is on serving households across current and future generations, as household products continue to be the company’s core business. BRAND VALUE Customer satisfaction remains at the heart of everything we do. As consumer needs continue to evolve, we are committed to deliver innovative products that address those changing demands while maintaining premium quality at accessible prices. Kapur Ajaib product line reflects BAGUS’ commitment in excellence. Every product is manufactured under strict quality standards to consistently meet customer expectations. Through Kapur Ajaib, we aim to provide assistance to the users for insect management in an effective and efficient way, whether at home or relating to agriculture. ACHIEVEMENT Our commitment to consistent product quality has earned us ISO 9001:2015 certification, demonstrating the effectiveness of our product and quality control management system. Over the years, Kapur Ajaib has become widely used throughout Indonesia, reinforcing its reputation as a trusted and established brand and has been recognized by Superbrands since 2025. THINGS YOU DIDN’T KNOW ABOUT BAGUS KAPUR AJAIB As one of BAGUS’ longest-standing products, Kapur Ajaib has been serving customers and maintaining its presence in the market for more than 38 years.
20 HISTORY Bening’s Clinic is an aesthetic clinic founded by Dr. Oky Pratama M.Biomed (AAAM) MARS, in 2017 in Jambi. Today, we have expanded to 74 branches across Indonesia. Bening’s Clinic is known as the most comprehensive and advanced laser center in the country, equipped with the latest laser technologies, including the Picosure Laser — the most advanced and expensive laser in the world. In 2019, Bening’s Clinic received multiple awards certified by the Ministry of the Republic of Indonesia, recognizing our excellence in the aesthetic industry. BRAND VALUE With more than 9 years of experience in the industry, Bening’s Clinic is known for delivering excellent service with hospitality all at affordable prices. This value is deeply embedded in our brand and every member of our team, helping us earn the trust and loyalty of our customers, which drives our business growth. Bening’s Clinic is redefining aesthetic care in Indonesia through advanced technology, trusted skincare, and accessible premium treatments. With 74 branches nationwide, Bening’s continues to grow through innovation, excellence, and customer trust. PRODUCTS Bening’s Clinic is known for having the most advanced and complete range of laser technologies in Indonesia. We offer some of the world’s most cutting-edge laser treatments, including: • Picosure Laser • Picogenesis Laser • Picofront Laser • Proyellow Laser We also provide other advanced laser technologies at affordable prices, such as: • Q-Switched Ndyag Laser • Diode Sebum Laser • Diode Yellow Laser • Erbium Laser • CO2 Laser In addition to being a laser center, Bening’s Clinic is also wellknown for its skincare products. All of our products are certified by BPOM (Indonesian FDA) and HALAL MUI and are carefully formulated with selected ingredients approved by our doctors and pharmacists. Our skincare products are safe for all skin areas — not only for the face but also for the eyes, lips, and other body parts. They are proven safe for pregnant women and are non-addictive. MARKET In today’s modern era, beauty and skincare treatments have become an essential part of daily life not only for women but also for men. With the growing awareness of the importance of skincare, people are now looking for solutions that are fast, practical, and safe. Beauty clinics have become an integral part of skincare routines. However, these services are often perceived as exclusive, available only for premium customers at high prices. Bening’s Clinic is here to change that perception. We are committed to providing high-quality beauty treatments with the latest technology at prices accessible to a wider community. Our mission is to offer a premium experience that everyone can enjoy.
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