2 Market Currently, the demand for high-quality ice cream is steadily increasing in the market. The ice cream industry in Indonesia is experiencing significant growth, driven by rising consumer purchasing power and interest in innovative, high-quality food products. Consumers are becoming more aware of the importance of choosing products that are not only delicious but also safe and healthy. Aice Group is here to meet this need by offering a wide range of ice creams that are refreshing and made from the finest ingredients, adhering to high health standards. History Aice, an ice cream trademark owned by Aice Group Holding Pte. Ltd., began operations in Indonesia in 2015, making it the company’s first market. Aice aims to add value for customers, offer development opportunities for employees, generate stable profits, and become a leader in the ice cream industry. Aice operates three factories located in Bekasi, East Java, and Sumatra. Aice’s commitment to high-quality production is exemplified by its Halal Certification and Halal Guarantee System, rated A (Very Good) by the International Halal Center, LPPOM MUI. Product Aice’s product development focuses on creating delicious yet healthy ice cream, enriched with vitamins, protein, and other beneficial ingredients. The brand offers over 100 SKUs, each representing unique and health-conscious ice cream variants. Aice’s pioneering products in Indonesia include the watermelon-shaped ice cream and mochi ice cream. Aice also introduces traditional Indonesian flavors, such as klepon, highlighting the company’s commitment to offering unique, culturally relevant ice cream. Aice continues to prioritize innovation, recently introducing several new products that cater to evolving consumer preferences. As a pioneer in the Indonesian ice cream market, Aice offers a variety of unique flavors and shapes, setting it apart from competitors. For example, Aice introduced the watermelon-shaped ice cream and mochi ice cream, both of which were firsts in Indonesia. Additionally, Aice has brought traditional Indonesian flavors like klepon to its product lineup, highlighting the brand’s commitment to offering unique and culturally relevant options. These innovative offerings not only reinforce Aice’s position as a leader in the industry but also demonstrate its dedication to providing consumers with delightful and exciting new ice cream experiences. Target Market Along with Aice’s commitment to present delicious healthy ice cream dessert, Aice can also be enjoyed for every age group, from children to adults. Besides that, Aice’s ice cream products are suitable to be enjoyed with the family in special moments. Not only that, innovations are something that become the main thing for Aice with creating various mouth-watering unique flavors and shapes. Aice’s product innovation has succeeded to fulfill the needs of all consumer economic segments. Latest Development With over 20 years of experience development ice cream team, Aice Group continues to advance by enhancing product quality and creating innovative ice cream offerings. Through a meticulous research and
3 development process, Aice has introduced over 100 unique ice cream variants. Among the latest additions are the Aice Crispy Balls, Aice Mochi Banana, and Aice Mochi Peach. Aice Crispy Balls is a chocolate ice cream that contains malt as a healthy source of energy. The crispy biscuit balls add a unique and interesting texture, making every bite enjoyable. The chocolate sauce at the heart of the product provides a balanced sweetness, enhancing the overall taste experience. The Aice Mochi Banana combines the smooth taste of banana with the chewy texture of mochi, offering a refreshing twist for banana enthusiasts. Meanwhile, Aice Mochi Peach presents the fragrant, authentic flavor of peach encased in a chewy mochi exterior. Embracing the tagline ‘Always The Pioneer,’ Aice remains dedicated to pushing boundaries with innovative flavors and forms, consistently delivering products that cater to diverse tastes and trends. Promotion Aice actively engages in community events, special promotions, and social media campaigns to spread happiness and promote a healthy lifestyle. In 2024, Aice became a Worldwide Olympic Partner and the Official Ice Cream of Team Indonesia at the Paris Olympics, highlighting its dedication to sports and healthy living. Aice has also supported major sporting events like the Asian Games 2018, FIFA World Cup Qatar 2022, and FIFA Match Day Indonesia vs. Argentina 2023. On social media platforms, Aice engages consumers through games, challenges, and creative content. Aice ice cream is available in a wide range of locations, from large markets to small local shops, making it easily accessible. The company also provides freezers and organizes offline activities to support shopkeepers. Aice appointed global football stars Lionel Messi and Kylian Mbappe as Brand Ambassadors and created ice cream flavors inspired by their preferences. Beyond football, Aice extends its support to Olympic athletes as part of its mission to promote healthy living. Brand Value Aice embodies the company’s values in its products, ensuring that Aice ice cream is not only easy for consumers to find but also accessible to everyone, regardless of where they are. With a commitment to quality, Aice uses only the finest A+ ingredients in its products. By upholding these values, Aice has established a network of over 350,000 marketers across Indonesia. Beyond competitive pricing and effective marketing strategies, Aice’s dedication to innovation in every product sets it apart, continually delighting and satisfying its customers. Achievement Aice has received several prestigious awards for its quality and innovation. These include the Top Brand Award and the Top Brand for Kids Award for six consecutive years since 2019, and the Superbrands title from 2020 to 2023. It was also named “Indonesia’s No.1 Ice Cream Brand” by Euromonitor International. In 2023, Aice won the Top Social Media Award for the Ice Cream Category, with over 308,000 followers on Instagram. The company also received the TOP CSR Award in 2022 and 2023, as well as the Top Halal Brand Award in 2023. In 2024, Aice was honored as a Worldwide Olympic Partner and the Official Ice Cream for Team Indonesia at the Paris Olympics, further highlighting its industry leadership. Corporate Social Responsibility In the spirit of spreading joy and making a positive impact on society, Aice has launched a variety of meaningful Corporate Social Responsibility (CSR) programs. Between 2020 and 2021, Aice undertook a major initiative by donating 67 million medical masks, specially produced for CSR purposes and not for sale, to healthcare workers, students, and people across Indonesia to support the fight against the Covid-19 pandemic. This remarkable effort earned Aice recognition from the Indonesian World Records Museum (MURI) for “The Most Distribution of Disposable Masks During the Covid-19 Pandemic.” In recognition of its unwavering commitment to social responsibility, Aice was honored with the “Top CSR Award in 2022.” This prestigious accolade was largely attributed to the success of the #15HariAICEBerbagiSehat program, through which Aice has actively spread happiness and support. Since 2020, on the 15th of each month, Aice has engaged over a hundred thousand stores in various CSR activities, including donations and social initiatives, aimed at making a positive impact on communities across Indonesia. THINGS YOU DIDN’T KNOW ABOUT AICE Aice is more than an ice cream brand; it celebrates Indonesian culture and innovation. Proudly Indonesian, Aice produces its ice cream locally, supporting the domestic economy. The company offers flavors like Aice Mochi Klepon, which resonate with Indonesian tastes. Aice also supports local businesses by offering reseller opportunities to SMEs, promoting entrepreneurship and community growth. On the international stage, Aice has expanded to six countries: the Philippines, Cambodia, Vietnam, Laos, and Timor-Leste, showcasing Indonesia’s culinary excellence.
4 Market With the growth of Indonesia’s economy and the standard of living of Indonesian society, the need for electronic equipment for homes and kitchens is also increasing. Arashi is here to provide quality products in this category to meet those needs. History Arashi is a local brand from Indonesia that was established in 2007. The brand’s journey started with its wide range of fan product lines, and as years went by its product catalog grew and offered Indonesian customers various innovative products to meet their needs in home and kitchen electronic appliances. Arashi’s products have widely distributed in the market and have been sold in almost all provinces throughout Indonesia, from traditional markets, modern markets, and well known e-commerce official stores, making it easier for consumers to find and purchase the products they need. Product Arashi provides quality electronic home and kitchen appliances for the Indonesian market. Aside from having high quality products and equipped with reliable warranties, most of its products have been certified by SNI (National Standardization Agency of Indonesia). This certainly increases consumer confidence in their choice of useful, quality, and reliable Arashi products. Arashi offers various types of products, such as in the following categories: • Arashi Laundry AWM 451A & AWM 452A portable washing machines - solution for Indonesians needing a portable washing machine for minimal space rooms. The aforementioned products save space, electricity, water, and are easy to move for more effective use of space. Suitable for small households, apartments, and rented rooms. • Arashi Multifunction Dispenser AMD 01B & AMD 02BC come with a bottom loader that makes it easy to install or replace water gallons and has an attractive appearance with a mini pantry (serving table with storage drawer, two water taps, one for the kettle and another one for the teapot), complete with touch panel & remote control for easy settings and control. Also equipped with Z-pipe technology made of Stainless Steel (anti-rust) and high-quality Food Grade plastic hoses (BPA Free). It can dispense water at 4 temperature settings: hot, warm, normal, and cold (only available in AMD 02BC) and other various control features. • Arashi also offers Bottom Dispenser ABD 03N & ABD 04C with temperature settings, equipped with Z-pipe technology (not included in ABD 03N) made of Stainless Steel (anti-rust), high- quality Food Grade plastic hoses (BPA Free), child lock feature safe for children, and easily accessible ON/OFF buttons. • Arashi has a wide range of fans, from multifunctional to industrial- grade fans. One of Arashi’s flagship fan types is the AR 118 City Fan 3-in-1 18” Multifunctional Fan, which can function as a wall fan, table/ floor fan, and stand fan. Made of good quality materials with
5 Aluminium fan blades make it sturdy, long lasting and also strong airflow with a bigger motor in its class. Another type is the Arashi General Desk Fan which is designed as a desk fan and available in various sizes (8”, 10” & 12”). • For kitchen appliances, Arashi Stand Blender ASB 1509 and ASB 1512 offer various s p e e d options, come with quality motors and blender jar options made of AS plastic (Food Grade) or thick glass. Arashi stays ahead by introducing products that meet the evolving needs of modern society, such as the Arashi Slow Juicer ASJ 060, utilizing Cold Pressure technology to produce healthier and nutrient-rich juices. Another example is Arashi Induction Cooker ANC 602, a top of the line induction cooker with a minimalist and elegant appearance, offering a more modern and economical way of cooking compared to gas stoves and with a safer usage. Target Market Arashi targets are dominated not only by housewives but also young families (newlyweds) in need of electronic appliances for their homes or kitchens that are not only of high quality but also align with the current lifestyle trends. Latest Development Recognizing the technology developments centered around user convenience or better living, Arashi continuously innovates through its products to support these needs and strives to provide consumer satisfaction through better digital technology application without compromising the aesthetic value of the products in the eyes of consumers. Promotion Arashi implements promotional/marketing strategies across all lines, particularly those that have positive impacts or play significant roles according to the current information technology developments; mainly through digital platforms like social media, websites, and e-commerce. Actively engaging in advertising on social media and endorsing products through contents on various social media platforms from various Key Opinion Leaders (KOLs) in order to reach the target market consistently and compete effectively. Additionally, Arashi has conducted various offline promotional activities such as instore displays, Out of Home advertising (billboards and branding on commuter trains), and various other forms of promotions. Brand Value Consistently for over 15 years, Arashi has produced a variety of quality products, prioritizing consumer satisfaction as its core value implemented by its employees to deliver the best products and services. This has established Arashi as a trusted brand, dependable, and a good choice for the Indonesian community. And being recognized by two renowned awardgiving bodies (Top Brand and Superbrands) further solidifying Arashi’s brand in the Indonesian market. Achievement Arashi has received several prestigious awards in its 15 years of operation. These awards include Top Brand in 2022 and 2023 for the portable washing machine category and Superbrands in 2023 for the Home Appliances category. Corporate Social Responsibility Arashi also engages in CSR (Corporate Social Responsibility) activities such as charitable and social contributions to several foundations like elderly homes and orphanages.
6 Market The large population in Indonesia that consists of around 273 million people, and the diversity of the area has caused families to have different needs according to their environment conditions. This has given us the opportunity to innovate products that can meet these needs. Starting as a mothball factory, BAGUS has expanded its product field to other categories, particulary home care and personal care. With our varied and innovative household products, BAGUS hopes to offer the right solutions for the needs of Indonesian people. History BAGUS was founded by Mr. Abdul Alek Soelystio in 1976. At that time, BAGUS started as a company engaged in distribution of imported products. With Bagus Case as our locally manufactured product in 1981, we began to expand our field into home care and personal care. Not only having presence in traditional markets and modern markets, we have adapted to keep up with developments in trends by starting our own brand journey on digital platforms in 2018, to bridge brand relationships with customers. With this, we can serve customers and receive feedback which can be used to develop our products according to customer needs. Since 2019, due to the Covid-19 pandemic situation, BAGUS has broadened its personal care products, initially to keep customers healthy by manufacturing masks, hand wash product, and hand sanitizers. Over time, we have become one of the most well-known companies that produce mothballs, home care necessities, and personal care equipment, which has more than 60 distribution points covering 95% of Indonesia. Product To meet market demand and opportunities, BAGUS continues to innovate by adding, developing, and maintaining product variants. Although from the beginning BAGUS has been producing mothball products, BAGUS has now taken the initiative to enhance our product line in order to fulfill the varied needs of consumers in terms of usability, placement, and others. Product development started to expand in 1990, starting from Kapur Ajaib (a chalk to eradicate cockroaches and ants), Lem Ajaib (rat glue trap), Shoe Polish, kitchen needs such as Cling Wrap, Aluminum Foil, ZipperBag, Kitchenmate, and variations of sponges and stainless scourers (kitchen care), Yamazaki Kitchenware (kitchen tongs and shears), Yamazaki Chef’s Knife & Utility Knife (knives), Sarung Tangan Plastik (disposable plastic gloves) for adults and kids, Kitchen Cloth & Table Cloth, Fresh99 dishwashing liquids and floor cleaner, to personal needs such as Entrust Gold (adult diapers), Entrust Underpad Gold (a one-time used mattress), Nina (sanitary napkins, pantyliners and menstrual pants), Beautymate (bath sponges), Yamazaki Razor (shaving razors), Bagus Pipi (a product line that consists of baby bottle brushes, kids hand gloves, children toothbrushes, kids hand wash soap, baby bottle and accessories cleanser, and newest additions that consist of baby bottles and baby bottle equipments), variety of toothbrushes, Fresh 99 hand wash, KN95 and surgical masks for adults
7 grow, determination and passion as our driving force to keep our customer satisfied”. We always maintain the quality of our products and provide the best for consumers. Even now, we have become the leader in the mothball field in Indonesia. BAGUS certificate, ISO 9001:2015 is a proof of the high standard of high quality management that includes standardization of raw materials used, procedures for operating the company, final products, distribution and ultimately leads to customer satisfaction. BAGUS puts customer satisfaction as a priority and believes that BAGUS will continue to maintain product quality alongside customer expectations. Achievement In order to build high-trust relationships to Indonesian consumers, we continue to commit in maintaining and improving the quality of products that we market in accordance with ISO 9001:2015. Since 2003, BAGUS remains a mothball brand leader in the eyes of society. This is proved by the awards from the SUPERBRANDS and other awards from the previous years until present. Corporate Social Responsibility We believe that helping each other in humanity is a good thing that should be done by everyone. BAGUS is constantly giving contributions to society’s wellbeing through donations to those in need such as the victims of Cianjur earthquake in 2022, supporting social service activities like Bakti Sosial Emmaus Journey 16, MC Days (an event dedicated to muslim orphanage in West Java). Some of the past CSR programs and other events BAGUS has been actively involved in are “Bagus Peduli”, “MC Days”, “Super Camp Anak Hebat”, and “Superbrands Smart Baby League 2021”. and children, hand sanitizers, and Bagus Shower Brush (shower brush). BAGUS does not stop at only personal purposes, but also spans across household cleaning and auxiliary tools such as Clothes Brushes, Floor Brushes, Organic Brushes (brush made from natural coconut fiber), Sibiru (toilet cleaning tablets), Serapair (dehumidifiers), Anti Bau (odour eliminator for toilets, refrigerators, wardrobes and cabinets, shoes, and cars), Dormat (doormats), Carmat (car mats), Bath Mat (bath mats), Chamois (PVA washcloths), Fresh Air Freshener (air fresheners), Lem Super (super glue), Micromate (multipurpose washcloths), Magic Sponge (multipurpose cleaning sponges), Kantong Sampah, Trash Bag (recyclable trash bags), Premium Trash Bag (multipurpose drawstring bags), Umbrella (anti-UV umbrellas), and Bagus Nina Hair Dye Shampoo (hair dye shampoo). Target Market Household goods have become the company’s core business and we are targeting families of current and future generations. Latest Development Since 2023, BAGUS has been manufacturing some of its products in Indonesia. These include Aluminum Foil, PE Cling Wrap, ZipperBag, Sarung Tangan Plastik, and Lem Ajaib. This decision has been agreed upon in order to make product improvisation and upgrade smoother and faster. In 2024, We expanded our product line to child and baby needs, improvised ZipperBag and new additions of Beautymate and Fresh Air Freshener. 1) Triple Lock ZipperBag: We have implemented easy grip technology to our triple-lock ZipperBag. With this, our ZipperBag is more secure and easy to hold and open. We also have released new variation of ZipperBag called ZipperBag Kids with printed characters and cute designs that are suitable for kids. 2) Beautymate Fancy Series Type 212: The newest addition for Beautymate, our body puff product line. With ergonomic and unique shape to form foam effectively and new colours that will make the user feel like a royalty. 3) Pipi Kiddy: newest addition for Pipi’s children toothbrush line. Free of BPA, its ergonomic easy-to-hold handle and small head design is great for children to grip. Equipped with a soft tongue cleanser and soft silk bristles that are safe for kids gum and sensitive teeth. 4) Baby Bottle: A BPA free and Foodgrade baby bottle with high quality materials (PP and PPSU) with variety of bottle necks that fits mothers and her baby’s needs (slim neck, wide neck, and extra wide neck). Equipped with nipples and air ventilation systems to prevent colic. 5) Baby Nipple: A BPA free and Foodgrade baby nipple with variety of sizes that fits our baby bottle line and nipple holes in accordance to baby’s growth (0+ month, 3+months, and 6+ months). Soft and elastic with realistic nipple shape to encourage baby to suck naturally. Equipped with nipples and air ventilation system to prevent colic. 6) Tritan Strawcup: A BPA free and Foodgrade drinking bottle made of tritan for children. Equipped with an ergonomic handle and weighted straw to help children grip and drink easily. 7) Silicone Baby Bottle Cleanser: A BPA free and Foodgrade baby bottle cleanser made of silicone. Consists of three brush heads to clean bottle parts and straws. Easy to clean, hangable, and extra durable. 8) Milk Powder Container: A BPA free and Foodgrade multipurpose container to store milk powder as well as other items. Suitable for travelling. 9) Fresh Air Freshener Pouch - Heritage Series: A new fragrance line for our Bagus Fresh Pouch that offers authentic Indonesian fragrances, fresh yet relaxing Teh Keraton and sweet Cendana. 10) Fresh Air Freshener Paper – New Variations: New unique variations on Bagus Fresh Air Freshener to freshen up your car and home, sweet Sakura, fresh Teh Keraton, and relaxing Lavender. 11) Nina Menstrual Pants: new pants- shaped feminine hygiene product with anion technology (mint extract and active oxygen) and features such as dry & breathable surface and cloth- like softness to provide comfort and prevent leak more effectively than normal pads. 12) Fresh99 Cairan Pembersih Lantai: floor cleaner with antibacterial special formulation that makes floor non-sticky, non-slippery, and sparkling clean. Variation includes unique long-lasting fragrances such as Apple Peony, Citronella, and Peach Blossom. 13) Fragranced Mothball: As an initially mothball company, we have been innovating our mothballs to bring unique experience to customers. Our new version of Toilet Colour Ball mothball consists of pleasant citronella scent. Promotion We do our product campaign in various channel: a) Above the line (ATL): TVC, radio, newspaper, billboard, train and shelter bus branding. b) Below the line (BTL): in-store promotion and creative merchandising in supermarket display. c) Digital: e-commerce and social media platforms. Brand Value The main principle that becomes the vision and mission of BAGUS GROUP is “To bring comfort and quality to customer with an unstoppable vision to THINGS YOU DIDN’T KNOW ABOUT BAGUS We have been serving millions of Indonesian families for more than 47 years. Our three points of vision and mission are: quality at affordable price, innovation for customers satisfaction & comfort, keeping up with customers needs.
8 Market Indonesia with its large population of around 273 millions people is filled with diverse islands and environment. This has caused families to have different needs according to their environment conditions. Because of this, we have been given the opportunity to innovate products that can meet these needs. One of our product is Kapur Ajaib, which is a unique contact insecticide to repel insects such as cockroaches, ants, and ticks. History BAGUS was founded by Mr. Abdul Alek Soelystio in 1976. Started initially as a mothball manufacturer, BAGUS introduced Kapur Ajaib, an insecticide in the shaped of chalk, in 1988. Afterwards, it remains one of the most known and sought after brand of chalk insecticide in Indonesia. While expanding product development to home care and personal care, Kapur Ajaib adaptability to be used at home, commercially, or even industrially makes it wellknown and still being used national wide. As the most-known brand for chalk insecticide, Kapur Ajaib’s presence in offline as well as online marketplace is still strong in Indonesia until now. Product Kapur Ajaib is a contact insecticide, which is a type of insecticide that acts through direct contact with insects. With its application, Kapur Ajaib is highly effective to be used to control and repel insects away. It is able to repel insects such as Periplanetta americana cockroaches, Ponera sp ants, and Rhipicephalus sanguineus ticks. Safe to use and highly effective, this product can be utilized for domestic use or even agricultural use.
9 assistance to the users for insect management in an effective and efficient way, whether at home or relating to agriculture. Achievement Our consistency in maintaining product quality has granted us ISO 9001:2015. This has proven the effectiveness of our management system of production and quality control. While known as mothball brand leader since 2003 by SUPERBRANDS awards until present, Kapur Ajaib has been used widely in Indonesia and establish its name and presence in public. Target Market We are targeting families of current and future generations as household goods has become the company’s core business. Latest Development Kapur Ajaib chalk comes in two types, regular chalk and jumbo chalk. Promotion We put our product campaign through various types of channels. Above the line (ATL), such as TV commercials, radio, newspaper, billboard, train and shelter bus branding. Below the line (BTL), which consists of in-store promotion and by creative merchandising in supermarket display. Lastly, we also promote our products through digital media, on our social media platforms and our online stores. Brand Value We value our customer’s satisfaction. With the range of customer’s need that has been increasing every year, we aim to keep up by making innovations and wide range of products that can fit their needs, while also providing quality at an affordable price. Kapur Ajaib product line is one of BAGUS product that defines us. We manufacture our product with consistent quality that will fit customer’s expectations. With this product, we aim to provide THINGS YOU DIDN’T KNOW ABOUT BAGUS KAPUR AJAIB As one of our oldest products, Kapur Ajaib has been on the market for over 36 years.
10 Market The market appeal of batik in Indonesia is incredibly strong because batik represents a rich and unique cultural heritage. Batik is not just clothing; it also carries deep symbolic meanings. In Indonesia, batik is an integral part of the culture and national identity, worn at various formal and everyday events. The beauty of the motifs and the uniqueness of the colors in Indonesian batik have captured the attention of both local and international markets, making it one of the most sought-after textile products. In meeting the demand for batik in Indonesia, Batik Benang Raja offers comprehensive and affordable batik products. Batik Benang Raja has become a popular choice among batik enthusiasts by offering a diverse collection of batik designs ranging from traditional to modern, catering to the tastes and needs of consumers. Moreover, the affordable prices make batik from Batik Benang Raja accessible to various segments of society. The presence of Batik Benang Raja has enriched the variety of batik in the Indonesian market and has helped sustain the art of batik in the textile industry. History At the end of 2013, Batik Benang Raja was first established by Ariawan Santoso in the city of Salatiga, Central Java. Making its debut as a batik brand that prioritized factory prices while maintaining quality, Batik Benang Raja started with a small store and limited parking space. Production took place in its own cottage industry located in Pekalongan, allowing for very affordable prices since consumers were buying directly from the source. Over the course of 10 years, Batik Benang Raja has grown rapidly and now boasts 10 branches in major cities across Indonesia, featuring large and luxurious buildings that provide a comfortable and satisfying shopping experience for all customers. Despite this growth, the prices of products at Batik Benang Raja remain affordable. To this day, Benang Raja continues to open new branches throughout Indonesia as one of Ariawan Santoso’s dreams is to employ 1,000 workers. Products In addition to producing and offering a variety of batik fabrics and readyto-wear batik clothing, Batik Benang Raja also provides a range of other products, including house dresses (daster), prayer garments (mukena), prayer rugs (sajadah), sarongs, modest dresses (gamis), and accessories such as bags, sandals, shoes, and various ornaments. With factory prices, Benang Raja is the top choice for those seeking quality products at affordable prices. Here are some examples of products along with their offered prices by Batik Benang Raja: • Atasan Batik starting from Rp 19,900 • Daster starting from Rp 12,000 • Kain Batik starting from Rp 22,500 • Hijab starting from Rp 13,500
11 or THR) annually to those in need within the vicinity of their stores. With this commitment, Batik Benang Raja plays a role in improving the welfare of the surrounding community and making a positive impact within its community. The success of Batik Benang Raja in carrying out these social activities has strengthened the bond between the company and its customers. Customers feel more connected and inspired by the social values championed by this brand. This approach demonstrates that Batik Benang Raja is not only committed to business but also to caring for the environment and the broader community. Additionally, here are examples of premium batik collections: • Kain Cap starting from Rp 89,000 • Hem Cap starting from Rp 99,000 • Jaket Batik starting from Rp 189,000 Target Market The target market of Batik Benang Raja encompasses all segments of Indonesian society, including both young and old, men and women, and individuals across various economic backgrounds. Batik products are versatile and suitable for everyone, especially given the extensive collection at Batik Benang Raja, ranging from regular-quality batik to premium-quality batik. However, Batik Benang Raja specifically targets a niche market—individuals and groups who require uniform batik attire. Uniform batik is often in high demand among Indonesians and is commonly used for community uniforms, school / university uniforms, work / office uniforms, family uniforms, and more. Therefore, Batik Benang Raja caters specifically to this market segment, offering a diverse range of batik designs and styles suitable for various uniform needs. This targeted approach ensures that Batik Benang Raja meets the specific requirements of customers seeking uniform batik apparel. Latest Developments Thanks to 10 years of perseverance in the fashion industry, Batik Benang Raja has experienced rapid growth, now operates ten branches in major cities across Indonesia, including Salatiga, Semarang, Kudus, Magelang, Purwokerto, Surabaya, Sidoarjo, Malang, Kediri, and Madiun. In addition to expanding its store locations, owner Ariawan Santoso has extensively renovated Batik Benang Raja stores from their humble beginnings into large, luxurious buildings. All of this is driven by a desire to provide maximum comfort and happiness for consumers shopping at Batik Benang Raja. In 2024, Batik Benang Raja will also expand further into Mojokerto, East Java, marking the opening of its 11th branch. The addition of this new branch is a testament to the growth and success of Benang Raja as one of the leading batik stores in Indonesia. With the opening of this new branch, Benang Raja aims to expand its reach and serve even more loyal customers, particularly in Mojokerto and surrounding areas. The Grand Opening of Batik Benang Raja Mojokerto is scheduled for 2024, signaling another milestone in the company’s journey of growth and customer service excellence. Promotions In this digital era, Batik Benang Raja fully utilizes various digital media channels for its promotional endeavors. This includes social media content creation, collaborations with influencers, and engagement with news media platforms. Despite this digital focus, Batik Benang Raja also leverages traditional print media for promotional purposes, such as banners, billboards, brochures, and more. By employing a multi-channel approach combining digital and print media, Batik Benang Raja effectively reaches a wider audience and maximizes its promotional impact. This strategy allows the brand to maintain visibility across different platforms and cater to diverse consumer preferences in accessing information and engaging with the brand. Brand Value In addition to providing a budget-friendly and quality shopping experience, Batik Benang Raja is committed to delivering the best service to all customers. Ensuring customer happiness and satisfaction while shopping is an absolute priority. Therefore, after shopping at Benang Raja, customers can proudly and happily wear Batik Benang Raja’s products. For us, the best marketing strategy is having customers serve as walking advertisements. This means that through enjoyable shopping experiences, our customers will share their experiences with family, friends, and acquaintances, attracting many new customers to shop at Batik Benang Raja. This approach has proven successful for Batik Benang Raja. Corporate Social Responsibility Under the leadership of its owner, Ariawan Santoso, Batik Benang Raja goes beyond mere sales and profit-seeking. They are actively engaged in social activities through the Benang Raja Peduli program. Through this program, Batik Benang Raja spreads kindness and happiness by making meaningful contributions to orphanages. Additionally, they provide aid in the form of Eid al-Fitr parcels and holiday bonuses (Tunjangan Hari Raya THINGS YOU DIDN’T KNOW ABOUT BATIK BENANG RAJA Batik Benang Raja produces most of its products through its own cottage industry located in the city of Pekalongan. This means that customers who purchase batik from Benang Raja are the first-hand recipients and can enjoy factory prices directly. Batik Benang Raja proudly presents a range of products that have been collaboratively with micro and small businesses. By fostering strong partnerships, we not only offer highquality products to our customers but also contribute to strengthening the local economy and nurturing the creative and innovative potential of micro and small business players nationwide. Despite offering products at super affordable prices throughout its stores, Batik Benang Raja still provides customers with an optimal shopping experience. From luxurious, clean, and comfortable stores to friendly and welcoming staff, we ensure that every aspect of the shopping journey is topnotch.
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13 History Our company’s journey began with the production of sofas, profile cabinets, and folding beds. In 1991, we expanded our business by producing spring beds. Due to favorable market conditions and increasing demand, we decided to focus on spring bed production under the Central Springbed brand in 1997. As the economy developed and market demand increased, we expanded our marketing efforts to reach more regions in Indonesia. In the coming years, we plan to further expand our distribution network across Indonesia and even globally. Brand Value At Central Springbed, we believe that getting a good night’s sleep is essential for maintaining a healthy and energized body, allowing our customers to live their daily lives to the fullest. We take pride in ensuring customer satisfaction by providing affordable products that offer maximum comfort. Product Central Springbed is well-known for delivering excellent value to consumers. We understand the importance of quality sleep in maximizing daily activities. As people become more aware of this, we design various products to meet their needs. Promotion Our strongest promotional tool is the trust we have built with our customers. To increase brand awareness and attract new customers, we engage in various promotional activities, both through traditional advertising channels such as television commercials and social media, as well as through collaborative events and exhibitions. Achievement Central Springbed, a national brand, is renowned for its high-quality products that meet international standards. As a result, the brand has received numerous awards over the years. These awards, include Superbrands 2015-2024. These achievements would not have been possible without the support and cooperation of our partners and distributors who have helped bring Central Springbed to tremendous success. Corporate Social Responsibility As part of our corporate social responsibility, Central Springbed actively participates in various humanitarian activities. We donate aid and have established several social foundations, such as Rumah Harapan, Cinta Tanah Air, and the Bali Caring Community. Additionally, we have provided mattresses to support disaster victims in Palu, Yogyakarta, Sukabumi, Garut, and those affected by the West Java floods, with a total donation of over 10,000 mattresses.
14 History D.V.N’s story begins with the exploration of beauty inside and out for women. We believe that every woman has the right to define her own beauty, which is not only external but also stems from inner strength. At the same time, we are committed to encouraging women to bravely pursue their inner beauty and strength, free from any standards and definitions. And also to become a leader in women’s beauty and strength, providing safe and effective nutritional beauty solutions for women worldwide, allowing them to shine in their self-defined beauty. Brand Value D.V.N’s brand values lie in advocating the combination of beauty and strength, and encouraging women to unleash their inner beauty and power. We are dedicated to providing women with nutritional beauty solutions that not only focus on skincare but also help women achieve confident growth and influence. D.V.N adheres to the globally leading beauty concept, combining the concept of nutritional beauty with revolutionary skincare solutions, to bring women a comprehensive beauty experience from the inside out. Our products integrate top-notch patented technology globally, aiming to provide women with safe and effective beauty solutions. Product D.V.N is a premium skin health and beauty supplement formulated with seven powerful ingredients : Collagen Tripeptide & Peptide, Viqua Pomegranate Extract, Vitamin C, L-Glutathione, Sodium Hyaluronate, and Japanese Knotweed, meticulously chosen to nourish and revitalize your skin from within. DVN is more than just a supplement, it’s a commitment to your skin’s well-being. We integrate top-notch patented technology globally, providing safe and effective nutritional beauty solutions. Each ingredient in D.V.N is supported by scientific research, ensuring its efficacy and safety. We focus on women’s inner beauty and strength, striving to enhance women’s overall beauty from the inside out. Our products and services are customized according to individual needs, meeting the beauty and health needs of different women. Target Market In general, D.V.N target audience is ideal for individuals concerned with the following skin issues: Aging Skin: Those experiencing fine lines, wrinkles, and loss of elasticity. Dry or dehydrated skin: Those noticing a decrease in skin firmness and tightness. Dull Skin: Those with lackluster
15 complexions and uneven skin tone. And suitable for anyone looking to improve their skin health, regardless of age or skin type. This includes women aged between 25-55 years old. Market Indonesian women are known for their beautiful skin, but many worry about wrinkles, dullness, and other signs of aging. That’s where D.V.N comes in. D.V.N is a special supplement made with natural ingredients that help your skin from the inside out. It’s like giving your skin a healthy snack every day. D.V.N understands that every woman has her own imperfections. We are willing to explore these flaws together with users and bravely face them. D.V.N’s want to offer women more choices, allowing them to confidently define their beauty and strength. We hope to inspire women’s confidence and courage from within through our products and concepts. Also to help women unleash their inner beauty and power through nutritional beauty solutions, enabling them to grow in confidence and bring about change through influence. Promotion Our strongest promotional tool is the D.V.N special event “Luminous Beauty, Shine Inside Out” in Jakarta. The exclusive launch event, with the tagline was a celebration of timeless elegance, inner well-being, and the power of proactive skincare at every age. The atmosphere buzzed with excitement as esteemed guests, including beauty influencers. The highlight of the evening was a captivating appearance by Indonesian actress and beauty icon, Wulan Guritno. A radiant example of ageless beauty, shared her personal journey to maintaining healthy, glowing skin and emphasized the importance of nourishing both body and mind. The event offered a wealth of educational and interactive experiences. Guests were invited to explore D.V.N’s innovative approach to skin health through personalized consultations, where experts analyzed individual needs and recommended tailored solutions. D.V.N’s message resonated deeply with attendees, inspiring them to prioritize self-care, nourish their skin from within, and radiate beauty at every age. Achievement D.V.N is proud to be recognized as a leader in the beauty supplement industry, receiving the following prestigious awards: • Best Beauty Supplement - Indonesia Award Magazine 2024. This year, D.V.N was awarded Superbrands Award 2024. From dullness to radiance, from insecurity to confidence. D.V.N has successfully sold products from Sabang to Merauke. This journey is full of challenges, despite many obstacles such as shipping, communication, temperature changes, but still able to maintain the quality of D.V.N. And can be accepted by the customers, until finally D.V.N has helped more than thousands of women to confidently define their beauty and strength across Indonesia. We’re honored to be a part of your journey to inner and outer beauty. And we’re so grateful for the recognition. It’s a testament to the hard work and dedication of our team, and to the amazing support of our customers. We’re committed to continuing to provide the highest quality beauty supplements that help you look and feel your best.
16 Product EcoKing is a brand that sells various energy-efficient LED lighting products. In addition to presenting energy saving LEDs, EcoKing also presents lighting innovations along side other products. Ranging from headlamps, emergency lights, mosquito rackets, LED sensors, and many other product innovations. Target Market EcoKing targets the millennial generation starting from the age of 18 and above, who have an interest in products in the category of lighting, specifically in energy-efficient LED lights and other similar products including mosquito rackets, sensor lights, and emergency lights. Latest Development Over time, EcoKing has continued to develop both its products and distribution areas. EcoKing was established in 2017. Until now EcoKing has bradened distribution of its products throughout Indonesia. EcoKing products have also developed many products to deliver innovative products that fit the changing times and the evolving of the Indonesian people. Starting with presenting a 3-Color LED Bulb (Tricolor), LED Motion Sensor (Motion) and, LED Strip. EcoKing will continue to grow by presenting the latest product and lighting innovations to support convetent lighting sources in Indonesia. Promotions EcoKing conducts online and offline promotions. EcoKing utilizes digital technology to place advertisements as a marketing strategy because the Millennial Generation is now active and keep up to date dueto social media. In addition to utilizing technology, EcoKing also makes frequent visits to customer stores to provide banners, signboards, gifts, and souvenirs. Brand Value Through endless promos and branding Ecoking gives trust to the Indonesian people to use its quality products and develop further in terms of growth. EcoKing continues to improve product quality to increase customer and consumer confidence in the products it presents. Achievement Due to the unwairering of the society
17 and continual Branding efforts, EcoKing received a SuperBrands Awards in the “Lamp” category. EcoKing also received a certificate of appreciation as a result of the provision of assistance and the generous support service toward the True Love Batam Foundation. Corporate Social Responsibility EcoKing organizes various tournaments, including basketball, football and billiards tournaments. These tournaments are held to improve physical health increase the spirit of unity, and strengthen ties of brotherhood. EcoKing also provides social assistance to orphanages to provide support and funding incentives for their primary needs. THINGS YOU DIDN’T KNOW ABOUT ECOKING EcoKing is a brand that provides energy efficient LEDs economical that are durable and are of prices. Apart from presenting LED lighting products, EcoKing also provides LED Emergency lights , LED Sensors, LED Motion Sensors, 3 Color LED Bulbs, Mosquito Rackets and Headlamps. https://www.ecoking.co.id/ https://www.instagram.com/ ecoking_led/
18 Market With the increasing needs of the community regarding face and body skin health, which in general experience many problems such as acne, dark spots, dull skin, the appearance of milesa, freckles and others. Due to lifestyle, trends and heredity factors that make disbelief in oneself grow, therefore Gladfidsya Aesthetic Clinic comes up with a solution to all these problems. History In 2014 Glafidsya Aesthetic Clinic which was founded by dr. Attaubah Mufid & dr. Reza Gladys is a general clinic that has developed into a beauty clinic starting in 2015 with the first branch in the city of Cianjur, West Java, the first beauty clinic in West Java to have the most advanced laser equipment in 2015. and currently has 8 branches spread throughout Indonesia, namely the Jakarta, Bandung, Kuningan, Cianjur, Surabaya, Medan, Lampung, Palembang branches with the same service standards and always providing the best for all Glafidsya Aesthetic Clinic patients. Glafidsya comes from the name of the Founder of Glafidsya, namely GLAdys muFID SYAH. At the same time, Glafidsya founders were both committed to doing business, the founders of Glafidsya, dr. Reza Gladys and dr.Attaubah Mufid has a business mindset that will grow rapidly like the dream of the Glafidsya founder, so that’s why the brand name was created. Product Armed with experience in the field of health and beauty, Glafidsya Aesthetic Clinic has a variety of world-class treatments. With the best and most complete modern tools that have been verified and have international
19 standards. All treatments at Glafidsya Aesthetic Clinic are handled directly by experienced and professional doctors and teams according to Glafidsya Aesthetic Clinic standards. Of course, with the support of the most complete and modern equipment so that it can provide very satisfying results. Glafidsya Aesthetic Clinic has a variety of the most advanced and best facial laser treatments for skin care including: PICOSURE LASER (the most advance and expensive laser in the world), ACURE LASER, BLACK DOLL LASER, I2PL LASER, ALMA LASER, VENUS VERSA LASER, PRO YELLOW Target Market Glafidsya Aesthetic Clinic is one of the most complete and qualified beauty clinics in Indonesia, Glafidsya Aesthetic Clinic which takes segments from level C to A and is a safe and comfortable solution for beauty treatments. . Latest Development the best and most complete modern tools that are verified and have international standards, Glafidsya Aesthetic Clinic has a variety of the most advanced and best facial laser treatments for skin care including: PICOSURE LASER (the most expensive laser in the world), ACURE LASER, BLACK DOLL LASER, LASER I2PL, ALMA LASER, LASER VENUS VERSA, PRO YELLOW Glafidsya Aesthetic Clinic in 2022 will expand to Sumatra by opening clinics in Lampung and Palembang and plans to open 3 more clinics in Indonesia in 2023. Promotion Utilizing Digital Marketing and Exposure in Print and Electronic media, examples of digital marketing that have been implemented are advertising on social media, paid promotions on media and working with influencers to increase brand awareness. Brand Value Skin and general health. Beauty and health are two links that cannot be separated. Being beautiful is not only beautiful on the outside but unhealthy on the inside. For Glafidsya Aesthetic Clinic is the fruit of a healthy body and skin. The values of the Glafidsya Aesthetic Clinic Brand are: 1. Prioritizing visitor (patient) trust and satisfaction by providing skin and general health services. 2. Improving the quality and quantity of service facilities/infrastructure from all fields continuously and sustainably. 3. Providing skin and general health services by utilizing information technology and advanced medical technology. Achievement Successfully awarded as the best Beauty Clinic in 2020 Corporate Social Responsibility Caring for the Cianjur Earthquake by helping Ciajur Victims in meeting their needs in dealing with the earthquake disaster.
20 Market Gree Electric Appliances Indonesia is an international air conditioning manufacturing company that combines research and development, marketing, and integrated services. Gree Indonesia entered the Indonesian market in July 2015 and is headquartered in Jakarta, with a total of 13 branch offices in Indonesia. Gree Indonesia held its first soft opening in Indonesia on August 12, 2015, at the Jakarta head office, and its first grand opening on November 4, 2015, in Kuningan City, Jakarta. Gree is the only brand in the air conditioning industry from China that has been named a “World Brand”. This is proven by the distribution of air conditioning units in more than 180 countries and regions throughout the world. Without being hampered by companies that have just entered Indonesia, Gree Indonesia now has more than 500 dealers spread throughout Indonesia. Brand Value Headquartered in Zhuhai, Gree Electric Appliances Inc. of Zhuhai, is an international air conditioning manufacturer that has integrated R&D, manufacturing, marketing, and service. With “Master of Core Technology” as the business concept and “To build a centenary enterprise” as the development target, Gree is a leader in the air conditioning industry with excellent product quality, advanced technology, and unique sales. Gree has 14 production bases at home and abroad, located in Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan, Shijiazhuang, Wuhu, Changsha, Hangzhou, Luoyang, Nanjing, Chengdu as well as Brazil and Pakistan. At the same time, there are 6 renewable resource bases in Changsha, Zhengzhou, Shijiazhuang, Wuhu, Tianjin and Zhuhai, covering the whole industrial chain from upstream production to downstream recycling, realizing green, circular and sustainable development. Target Market Gree Indonesia targets a broad consumer market with a focus on residential and commercial customers. Gree products are designed to meet various needs and preferences in various regions. The target market can include individuals, households, businesses, and industries that require air conditioning. Market Committed to becoming the most popular AC brand in Indonesia, Gree is expanding its target by expanding its market so that people in every region can get quality products from Gree. Now, Gree has reached almost all the islands in Indonesia, such as Sumatra, Java, Bali, Sulawesi, and Kalimantan. Besides air conditioning products, Gree also has expanded to more varieties of product line up, such as home appliances products. Promotion Gree has been actively involved in providing support for Indonesia market in various fields through its programs. Since its presence in Indonesia, Gree has been committed to always providing quality products and after sales service, involved in developing various programs in Indonesia. Meanwhile, for social media platforms, Gree uses platforms such as Instagram, Twitter, YouTube, TikTok, and Facebook to communicate and get closer to consumers. Through social media, Gree also engage with consumers by holding various quizzes and other creative content. With the tagline “AC Berkualitas Pasti Gree”, Gree is committed to continuing to pay attention to the needs of loyal Gree customers by providing quality AC products and the best after-sales service for customers. Gree also actively organizes offline
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