8 Ministry of Industry, 2018 became history for the Indonesian nation was also very meaningful for AICE for being chosen as the only ice cream in the 2018 Asian Games. Product Aiceneverstopsbringingnewinnovations for the ice cream industry, starting from unique shapes ice cream, the first low fat and less sugar diet ice cream in Indonesia, the first affordable Mochi Ice Cream in Indonesia, Orange Vit C, etc. Some of Aice’s top picks ice cream, are : - Mochi All Variant (Vanilla, Chocolate, Strawberry, Durian, Red Bean), a combination of the chewiest mochi skin with tasty flavored ice cream; - Chocolate Crispy/Strawberry Crispy/Coffee Crispy/Taro Crispy, a selection of white or dark chocolate crispy layer with chocolate/strawberry/coffee/taro filling; - Mango Slush Low Fat Less Sugar, The first low fat and less sugar Mango slush ice cream in Indonesia; - Sweet Corn, The first corn shape ice cream in Indonesia that comes in a wafer cone; - Sundae Series (Chocolate, Market Indonesia has a big potential for the ice cream market. Namely, around 0.7 - 0.8 litres of Indonesia ice cream consumption per capita, were categorized small compared to Singapore’s 5 litres per capita. According to Mintel’s 2017 Data, India, Indonesia and Vietnam are the top 3 countries with the fastest growing ice cream retails market period 2012-2016. Aice started its Indonesia market in 2015, with a new distribution strategy, named traditional market distribution. Currently, Aice continues to develop its distribution channel in both traditional and modern markets to reachnewdistribution lines. History Aice Ice Cream is a Singapore Ice Cream Company which has been fully operated in Indonesia since 2015. In line with the goals to be the Number 1 Ice Cream Brand in Asia, , “Aice” has ameaning of “A” Ice Cream or The Best Ice Cream. Aice started its journey in Indonesia to make Indonesia consumers in all over the regions “Have an Aice Day”. Due to some factors, some Indonesians, especially those living in hardly reached areas, were not able to enjoy good quality ice cream. Therefore, through its “Have an Aice Day” slogan, Aicehascommittedtobringgoodquality & innovative Ice Cream. After the market research phase, in Sept 2015 Aice finally operated its first ice cream factory in Cikarang which covers Bandung, Surabaya, Tangerang, Bali, Semarang and Javamarkets. In 2016, Aice upgraded its brand image and implemented new marketing strategies with healthy and trendy concepts. In 2017, besides getting several awards in Brand, Aice also started to build their second factory in Mojokerto, become the most advanced and largest ice cream factory in Southeast Asia. With the honored appreciation from Indonesia Strawberry, Avocado Chocolate sundae); - Strawberry Cone and Choco Melt, crispy cone ice cream with tasty sauce; - Two Color Stick, two colors ice cream with sweet chocolate filling; - Orange Vit C, the first ice cream in Indonesia with high Vitamin C; - Watermelon, the first ice cream in Indonesia that comes with a watermelon shape and taste; - Choco Boost, chocolate crispy layer with high Vitamin C. - Mochi Klepon, innovative collaboration with the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Wonderful Indonesia), a combination of the chewiest pandan flavored mochi skinwith klepon ice cream, meltedbrown sugar and toppedwith dried coconuts; Target Audience All People RecentDevelopment In line with the goals to be the Number 1 Ice Cream Brand in Asia, Aice has started to expand its market to Filipina and Vietnam. Therefore, the expansion progress will keep going into other potential ice cream markets in Asia. Aice will also continue to bring new innovation for Ice Cream’s industry focusing on INNOVATION AND QUALITY‘s brand value. Promotion Aice implemented an integrated communication marketing strategy to reach all consumers from both online and offline channels. Besides that, the Mojokerto factory is an added value to let consumers have a better understanding of Aice’s products quality and the ingredients used. Aice inaugurated its second factory in 2019 as a “Factory Tour” concept which is open to the public.
9 Brand Values In line with Aice Have an Aice Day’s slogan, all Aice’s team have been putting themselves as “Pejuang Senyum” which is responsible to make everyone have a nice day. Aice believes through trendy, healthy, good quality and value for money products are the best way for every consumer to have a nice day. Achievement In 2021, under the commitment of #InnovationAlwaysFromAice , Aice started co-branding partnership with the Ministry of Tourism and Creative Economy of the Republic of Indonesia ( W o n d e r f u l Indonesia) to promote and reintroduce Indonesian heritage to the younger generation through its first innovative products “AICE MOCHI KLEPON” of the collaboration. “AICE MOCHI KLEPON” has received positive feedback from the Minister of Tourism and Creative Economy of the Republic of Indonesia or either Indonesia consumers. Aice also collaborates with Kemendikbudristek to support the implementation of healthy Covid-19 protocols in schools by donating medical masks for the students and teachers. In the past 8 years, Aice has also been awarded by couples of prestigious award and certification, as follow : 2016: - IDN Times top 10 Viral Foods 2017 : - Excellent Brand Award - Best New Comer Award presented by Halal Award 2018 : - IndonesiaNetizenBrandChoiceAward - The Only chosen ice cream of 2018 Asian games 2019 : - Better Brand Award - IndonesiaMURIRecordfor“Distribution of ice cream simultaneously in the most cities” - Wow Brand - Top Brand For Kids - Top Brand 2020 : - Wow Brand - Top Brand For Kids - Top Brand - Superbrands Indonesia 2020 - TOP CSR of the Year 2020 - Indonesia Digital Popular Brand Award 2020 - Social Media Award 2020 2021 : - Wow Brand - Top Brand For Kids - Top Brand - Superbrands Indonesia 2020 - TOP CSR Awards 2021 - Digital Popular Awards 2021 2020 : - Superbrands - Top Brand - Top Brand For Kids - Digital Popular Brand Award - Social Media Award - Top CSR Of The Year Award 2021 : - Superbrands - Top Brand - Top Brand For Kids - Digital Popular Brand Award - WOWBrand - Top CSR Award Corporate Social Responsibility Besidesdevelopinggoodqualityproducts,Aice hasalsoputattentiononsocial responsibility, for exampleLombok’searthquake.AsoneofAice’s commitment to let everyoneHaveanAiceDay, AicepartneredwithAksiCepatTanggap(ACT) sharing smiles for Lombok’s children through a schoolbuildinginNorthLombok. During2019’sRamadhanperiod,Aice launched a simultaneously fast-breaking event in 14 cities with 11,165 children in Indonesia. In August 2019, through “Pejuang Senyum” Aicedistributed 10.000 free ice cream around Jakarta. When Covid-19 entered Indonesia in early 2020, Aice distributed personal protective equipment (APD) to 14 Covid-19 Special Hospitals and 1 resting place for medical personnel, and continued with collaboration with the Kantor Staf Presiden (KSP), GP Ansor and all AICE resellers throughout Indonesia distribute medical masks that are produced by AICE for CSRprogramonlyandarenot for sale through the campaignprogram“20 JutaMasker Medis untukIndonesiaMaju”. In 2021, not only cooperating with resellers, AICE also continues to distribute masks with theMinistryofEducation,Culture,Research,and Technology (Kemendikbudristek) more than 2 million medical masks for schools that have already run face-to-face programs (PTM) in morethan50cities inIndonesia. Throughout the Covid-19 pandemic, Aice has donated as many as more than 67million medical masks to help the community in preventing the transmission of Covid-19. This distribution is also supported by several government institutions and community organizations, such as the Kantor Staf Presiden (KSP), GP Ansor, the Ministry of Education, Culture, Research, andTechnology (Kemendikbudristek), and also all of Aice distributors and resellers spread throughout Indonesia.
10 Market Along with the fast growth of a u t o m o t i v e market, especially in Indonesia, Auto2000 founded as a Toyota Sales Division of PT. Astra International Tbk. The core business of Auto2000 are Sales and After Sales for Toyotacars. History Auto2000 is a network of sales, m a i n t e n a n c e , repair, and a spare parts supply chain of Toyota that was established in 1975 under the name Astra Motor Sales, and only in 1989 it changed its name to Auto2000 with management thatwas fullyhandledbyPT. Astra International Tbk. Product Beside selling Toyota cars and spareparts, Auto2000 also has other services in After Sales area as follow: a. THS – Auto2000 Home Service: The easiness of service in terms of flexibility to value our customer’s time. b. Express Maintenance: Reliability and speedof vehiclemaintenance&periodical service less than 1 hour. c. Express Body and Paint: Reliability of 3 panel vehicle body repair in 8 hours, which is the only service that has been certified by Toyota in the Southeast Asia region. d. Booking Service: Convenience of service booking to ensure the quality of vehicles maintenance. e. Maintenance Reminder System: Reminder service for customers to periodically check, maintain, and service to ensure the qualityof Toyota vehicles remains excellent. Target Market Auto2000haswide range of target consumer, Male & Female, 25 – 55 y.o, which segmented into 3 categories: Mass Consuming oriented, Affluent Consuming oriented, and Wealthy. Mass Consuming segment value functionality, safest choice for their family, and have value conciousness. Affluent Consuming segment value self indulgence, lifestyle and design aesthetic, and seek and follow the trends without losing their personality. The Wealthy segment are brand minded, perceived cars as a self-symbol. New Development a f t e r s a l e s service, a vast network that allows simplicity, digital i n tegra t i on for databases t h a t are relevant to the time. - Personal P r o a c t i v e , unde r s t and i ng a n d a t t e n t i o n to customers, b u i l d i n g l o n g - t e r m r e l a t i o n s h i p s with customers, p e a c e of mind for every Toyota user, utilizing a digitally integrated database to feel more about ‘Personal Touch’. All employees must also feel the same sense of empathy or sympathy towards customers, using state-of-the -art and professional approaches to reach many generations forwards - Reliable The best products and aftersales quality came from Toyota and Astra, two strong household brands in Indonesia. Employees who are knowledgeable and reliable convince customers of their liberty from worries and hassles. Following our tagline “Toyota Affairs Is Easier!”, Auto2000always strives toprovide the best service for all its customers in buying & owning Toyota vehicles through: 1. EaseinfindinginformationaboutToyota in Auto2000 through websites, mobile applications & call centers that can be accessed anytime & anywhere. 2. Convenience forAuto2000customers, offeringmodern, warm& pressure-free outlet facilities. 3. Ease&convenienceoftransactionswith the Auto2000 one-stop shopping service that works with various value chains. 4. Ease in getting a vehicle according to an agreement, on time, and exceeding customer expectations. 5. Ease of getting the best after-sales service during vehicle ownership, with various innovative support projects. Awards Auto2000 won various awards including: 2022 Auto2000 has made many improvement and development across its product and service, from responsive website deve-lopment, Auto2000 Mobile (mobile app), until the most recent innovation, chatbot called TASIA. All of these improvements are the reflection of our mission tohelppeopleenjoy theirmobility. Promotion Auto2000 utilizes various marketing strategy and integrated marketing communication activity thru vary media and omnichannel (online and offline) to promote our services. - Above The Line Strategy Through this strategy we market and promote our products through digital media, social media, media releases, and public ads in accordance with the Auto2000 target market. - Below The Line Strategy Through this strategy we market and promote our products through events that allow us to meet directly with our customers or prospective customers, such as exhibitions in public places, showroooms event, customer gatherings, Toyota community gatherings, hobbies and professions community gathering, and so forth. Brand Value Auto2000 is established in 1975 as Astra Motor Sales and changed its name to Auto2000 in 1989, since then, the image of the service quality of every Auto2000 employee has been guaranteed. This makes consumers and employees trust us to be very loyal to Auto2000 because of the inherent perception of service quality through the value proposition we have: - Ease Ease of purchasing process and
11 - Indonesia Marketing Brand Award (Millenial’s Choice) from The Iconomic - Indonesia WOW Brand 2022 from Markplus Inc - Best Second Runner Up Astra External Communication Initiatives 2021 - Best Second Runner Up Astra Media Engagement 2021 - Best Second Runner Up Astra Communication Management System 2021 - PR Practitioners of The Year 2022 (Profesional Choice) from Majalah MIX Marketing & Communication (SWA) - Dealer People Award dan Dealer Convention Toyota 2022 (Platinum Award): • 1st, 2nd Best Sales Supervisor • 3rd Best Branch Manager • 4 person for Best Platinum Award • 2nd Best Service manager • 3rd Best Service Manager Body Paint • 1st, 2nd Best Customer Relation • 2nd Best Sales Person 2021 : - Top Brand, by : Top Brand Indonesia, Majalah Marketing, dan Frontier Consultant - Best Brand, by : SWA Media Group dan MARS Digital - Astra Communication Management System Award 1st Winner, by: Astra International - Indonesia Customer Service Quality, by : SWA Media Group & MARS Digital - Indonesia Digital Marketing Champion, by : SWA Media Group - The 3rd place in the traffic safety safe month competition, which was organized by AI and the Indonesian National Police Traffic Corps, was awarded by: Astra International - Superbrand, by : Superbrand Indonesia & Neilsen - The Best Industry Marketing Champion, by: Marketers - Google Year in Search 2020, The Most Significant Increased Branch, in Search Google for Automotive Sector Indonesia, by Google Indonesia - 2019 : 1. Brand Award - Indonesia Content Marketing Awards, held by KGMedia, Grid, Gridvoice. - Best Brand 2019 kategori “Dealer Mobil Terbaik” - Top Brand 2019 kategori “Dealer Mobil Terbaik” - Superbrands 2019 kategori “Best Car Dealer” 2.Toyota Dealer People Contest : - Best Workshop Head - Best Foreman 1st, 2nd, 3rd WINNER - Best Service Advisor 1st WINNER - Best Parts Person 3rd WINNER - 2018 : 1. Indonesia Best Brand Awards (Best Brand) 2.Toyota National Kaizen Innovation Marathon : - National Best Kaizen - Best Innovation - Best Small Group Kaizen - Area Best Kaizen - Best Kaizen Leader Aftersales - 2017 : 1. Toyota Awards : - Outlet of The Year Toyota - Best Branch Manager - Best Service Manager - 2016 : 1. Best Company, Indonesia digital economy award (IDEA 2016)- Held by Markplus.inc Jakarta, June 2016. 2.1st WINNER BEST INNOVATION & EXECELLENT in KAIZEN AWARD TOYOTA MOTOR ASIA PASIFIC. – Customer Satisfaction Kaizen Cup INNOVATE JARDINES PORTFOLIO (Toy Racing) - JARDINES PIP AWARD WINNER INSIPRING TALENT CATEGORY, Year : 2015 - JARDINES PIP AWARD WINNER CUSTOMER ENGGAGEMENT, Year 2013 - JARDINES PIP AWARD WINNER CUSTOMERENGAGEMENT,Year:2012 - Auto2000 won the Indonesia Service Quality Awards in 2007 to 2010 - Service Quality Award, Year: 2010, Category: 4W Automotive After- Sales Service - Service Quality Award, Year: 2011, Category: 4W Automotive After- Sales Service - Service Quality Award, Year: 2012, Category: 4W Automotive After- Sales Service - AUTOMOTIVE AWARD, Year: 2012, Category: Best Aftersales Innovation & Service Improvement. - Toyota Achievement Award, Year: 2012, Category: Superior Main Dealer Sales Performance. - Auto2000 won the Best Body Repair and Repaint Service in 2010 awarded by the Automotive tabloid with a survey of workshops of all brands. - Auto2000 Wins Indonesian Service Quality Award 2007. - All Auto2000 branches as certified Toyota dealers. - Jardine Business Performance, Year: 2012, Category: Customer Focus. - K3 Award - Balikpapan Mayor, Year: 2011, Category: K3. - Vehicle Logistics 10 years Contest, Year: 2011, Category: Storage. - Vehicle Logistics 10 years Contest, Year: 2011, Category: Self Drive. - Mr. T. Martogi Siahaan was the winner in the BEST BEST National BRANCH MANAGER category in the 2008 Toyota Award. - Ms. Yeni Rahayu was the winner in the BEST National Best CR PERSON category in the 2008 Toyota Award. - Mr. Haris Prasetya was the winner in the BEST National Best SALES SUPERVISOR category in the 2008 Toyota Award. - Medan Raja Basa Auto2000 as the winner in the TOYOTA PRESIDENT AWARD category at the 2008 Toyota Award. - Best Improvement Team (Non-Technical QCC) Astra International 2009. - Finalists of InnovAstra XXV 2009 - Auto2000 won 1st place in Service Advisor in the 2008 Toyota National After Sales Sevice Skills Contest. - Auto2000 won 1st to 3rd place for Body Repair category, 3rd place in Paint Repair category, and 2nd and 3rd place in Partman category (National Skill After Sales Service Contest Body & Paint Repair, Jakarta, March 3-4, 2007) - Auto2000 won Toyota Best Branch Manager 2007. - Auto2000 won the best sales force for Toyota Indonesia 2007. - Surabaya Deputy Auto2000 Regional, Third Place for the Non-Technical QCC Astra Quality Convention XXIII category in 2007 and the Winner of the Favorite Stand. - Auto2000 is the best technician in the Asean Skill Competition. - Auto2000 won the best sales force for Toyota Indonesia 2006. - Auto2000 won the best Customer Relations Officer for Toyota Indonesia. CSR Environmental preservation and community development around the company are a manifestation of the company’s responsibility and concern for changes in the environment and social dynamics of the community. PT. Astra International Tbk - Toyota Sales Operation (Auto2000) actively involved in the Corporate Social Responsibility (CSR) program through Auto2000 Care Program includes Education Care Auto2000, Environmental Care Auto2000, and Health Care Auto2000. This program is continuous and implemented by all Auto2000 branches in various regions. CSR programs carried out by Auto2000 are a manifestation of one of the values of Catur Dharma Astra, namely To Be An Asset To The Nation, and an implementation of one of Astra’s Vision, namely To Be a Socially Responsible Corporation and To Be Environmentally Friendly. These CSR programs were also carried out as an attempt by Auto2000 to contribute to implementing the Public Contribution Roadmap which is one of the Strategic Triple Roadmaps owned by Astra. Through hese CSR programs, Auto2000 also helps maintain environmental sustainability and increases the harmony of the company’s relationship with the community around the company. This CSR program does not only benefit the environment and society but on the other hand, also supports the company’s operations that can run sustainably as part of Sustainable Development Goals (SDG).
12 Market Indonesia is a big countrywithmore than 275 million inhabitants.Alongwiththepopulation, the needs for household goods are very high. At the beginning of our establishment, we saw the opportunity to market household products in the form of camphor. However, we continue to develop products for family needs instead of just producing camphor products and also expand our product line into other categories. History In 1976, BAGUS was founded by Mr. Abdul Alek Soelystio. At the beginning, BAGUS was a trading company engaged in the distribution of imported products. Then, in 1981, BAGUS began to build manufacturing facilities along with production infrastructure and began producing our own camphor brand until present. Product To meet market demand and opportunities, BAGUS continues to innovate by adding, developing, and maintaining product variants. Although from the beginning BAGUS has been producing camphor products, until now BAGUS has taken the initiative to enhance our product line in order to fulfill the varied needs of consumers in terms of usability, placement, and others. Product development had started to widen in 1990, starting from Kapur Ajaib (a chalk to eradicate cockroaches and ants), Lem Ajaib (rat glue trap), Shoe Polish, kitchen needs such as Cling Wrap, Aluminum Foil, ZipperBag, Kitchenmate, and variations of sponges and stainless scourers (kitchen care), Yamazaki Kitchenware (kitchen tongs and shears), Yamazaki Chef’s Knife & Utility Knife (knives), Sarung Tangan Plastik (disposable plastic gloves) for adults and kids, to personal needs such as Entrust Gold (adult diapers), Entrust Underpad Gold (a one-time used mattress), Nina (sanitary napkins and pantyliners), Beautymate (bath sponge), Yamazaki Razor (shaving razor), Bagus PiPi (initially a baby bottle brush, kids hand gloves, and children toothbrush product line, went through category expansion to kids hand wash, and baby bottle and accessories cleanser), several toothbrushes, and Bagus Shower Brush (shower brush). BAGUS does not stop at only complementary purposes, but also on household cleaning and auxiliary tools such as Clothes Brush, Floor Brush, Organic Brush (brush made from natural coconut fiber), Sibiru (toilet cleaning tablet), Serapair (dehumidifier), Anti Bau (odour eliminator for toilet, refrigerator, wardrobes and cabinet, shoes, and car), Dormat (doormat), Carmat (car mat), Bath Mat (bath mat), Chamois (PVA washcloth), Fresh Air Freshener (air freshener), Lem Super (super glue), Micromate (multipurpose washcloth), Magic Sponge (multipurpose cleaning sponge), Kantong Sampah and Trash Bag (recyclable trash bags), Umbrella (anti-UV umbrella), and Bagus Nina Hair Dye Shampoo (hair dye). Recently, BAGUS also has released health care products to keep customers healthy in Covid-19 pandemic situation such as Bagus Surgical Mask (surgical mask), Bagus PiPi Kids Surgical Mask (surgical mask for kids), Bagus KN95 Protective Mask (KN95 mask), Bagus Fresh 99 Antibacterial Hand Wash (hand wash) and Bagus PiPi Kids Hand Wash (hand
13 wash for children), and Bagus Hand Sanitizer (hand sanitizer). Target Market Household goods has become the company’s core business and we are targeting families of current and future generations. Latest Development In the 3rd quarter of year 2022, Bagus has started to manufacture our own improvised products in Indonesia. Such as Aluminum Foil, PE Cling Wrap, and ZipperBag. BAGUS has also launched more products that adjust to the needs of recent pandemic situation. Additionally, we also strive to widen our range of products to support our customers’ other needs such as baby, personal, and household needs. 1) Bagus Aluminum Foil, aluminum foil with improved thickness and is hard-to-tear. 2) Bagus ClingWrap, foodgrade clingwrap that ismore thicker, elastic, and easy to cling. 3) Bagus ZipperBag, zipper bag with new and secure look with its triple lock. Safe for food, perfect to use on travel as well as storage. 4) Bagus KN95 Protective Mask, our newest maskwithPFE ≥ 95%. It has the specification equals to KN95 mask and 3D ergonomic shape that is comfortable to be worn. 5) Bagus PiPi Kids HandWash, a liquid hand soap for children with food grade antibacterial formulation that protects hands from bacteria, viruses and disease- causing germs and safe for food contacts. It is made without paraben and suitable for sensitive skin. 6) Bagus PiPi Bottle, Nipple, and Accessories Cleanser, an antibacterial baby bottle and accessories cleanser with food grade ingredients and made with no paraben nor artificial colors. It can also be used to wash vegetables and fruits. 7) Bagus Premium Trash Bag (Drawstring), a premium multipurpose drawstring trash bag. With its strong material, it can also be used to store things. Its biggest size variants can hold weights up to 90L. 8) Bagus Shower Brush, a high quality bath brush to clean skinpores. It has highdurability handle and silk brush with soft and gentle bristles to prevent irritation on skin. THINGS YOU DIDN’T KNOW ABOUT BAGUS We have been serving millions of Indonesian families for more than 40 years. As our customers’ wellness is our top priority, we’ve released products such as masks, hand-washes, and hand sanitizers to assist others to stay safe during Covid-19 Pandemic. Promotion We do our product campaign in various channel: a) Above the line (ATL): TVC, radio, newspaper, billboard, train and shelterbus branding. b) Below the line (BTL): in-store promotion and creative merchandising in supermarket display. c) Digital: e-commerce and social media platforms. Brand Value The main principle that becomes the vision and mission of BAGUS GROUP is “To bring comfort and quality to customer with an unstoppable vision to grow, determination and passion as our driving force to keep our customer satisfied”. We always maintain the quality of our products and provide the best for consumers. Until now, we have become the leader in the camphor field in Indonesia. BAGUS certificate, ISO 9001:2015 is a proof of the high standard of high quality management that includes standardization of raw materials used, procedures for operating the company, final products, distribution and ultimately leads to customer satisfaction. BAGUS puts customer satisfaction as a priority and believes that BAGUS will continue to maintain our quality alongside customer expectations. Achievement In order to build high-trust relationships to Indonesian consumers, we continue to commit in maintaining and improving the quality of products that we market in accordance with ISO 9001:2015. Since 2003, BAGUS remains a camphor brand leader in the eyes of society. This is proved by the awards from the SUPERBRANDS and other awards from the previous years until present. Corporate Social Responsibility We believe that helping each other in humanity is a good thing that should be done by everyone. Currently, during these difficult times due to Covid-19, Bagus is constantlygivingcontributions to society’swellbeing throughdonations to those in need such as orphanages, nursing homes, and homeless shelters (Rumah Singgah Yobel), especially around West and East Jakarta. Some of the past CSR programs Bagus has been actively involved inare “Kolaborasi Sosial Berskala Besar”, “BagusPeduli Lansia”, “SuperCampAnak Hebat”, and “Superbrands Smart Baby League”.
14 Market In today’s modern world, beauty lifestyle has become part of daily necessity for both men and women. They feel the importance of taking care of their skin more than ever before hence they need something fast, practical and safe for their skin. Beauty clinics have become one of the most important parts of their skin care routines, but it is always associated with expensive prices and only for the premiummarket. For that reason, Bening’s Clinic was born. It is here to provide high quality services yet affordable for the mass market to have the same experience as others. History Bening’sClinicwasfoundedbydr.OkyPratama Dipl. AAAM in 2017 in Jambi. It is equipped with the most advanced laser technology such as Picosure Laser (The Most Advanced and Expensive Laser in the World). In 2019, Bening’s Clinic won several award recognition that is certified by the Indonesian government. There are50Bening’sClinicnationwide todate andmore in the years to come. Product Bening’s Clinic is known for its most complete and advanced technology laser in Indonesia. We have the most advanced lasers in the world such as: - Picofront Laser - Picosure Laser - Picogenesis Laser Bening’s Clinic also provides advanced technology laser in the world with affordable prices such as: - QSwitchedNdyag Laser - Diode SebumLaser - Diode YellowLaser - ErbiumLaser - CO2 Laser - Alexandrite Laser Apartfrombeingknownasalasercenter,Bening’s Clinic is also known for its skincare products. It has BPOM and HALAL MUI certification and a mix of ingredients that is approved by doctors and pharmacists. The range of Bening’s Clinic products can be used across skin surfaces, not only for the face but also for eyes, lips, and other parts of the body. All the products are proven safe for pregnantmothers and it is not addictive. Target Market Bening’s Clinic’s main target audiences are women aged 24-50 years old who are interested in taking care of their skin and looks and are updated with the latest technology to keep improving their skin condition. Latest Development With the growing market and technology, Bening’s Clinic keeps improving its services by adopting the latest digital technology to its system and hospitality to give the customers the best experiences a skincare clinic can offer. Promotion Bening’s Clinic takes on digital marketing as their marketing strategy and promotional mediums as itsmainaudiences aremillennials who are digital and tech savvy. Brand Value With more than 5 years of experience in the category, Bening’s Clinic is known for its top notch services and hospitality yet affordable towards itscustomers. Thisvalue that is rooted in the brand as well as every employee has helped Bening’s Clinic to gain the trust and loyalty of its customers that leads togrowth. Achievement Bening’sClinichasbeenawardedbymany,suchas:
15 Superbrands Indonesia 2022 - Skincare &Beauty Clinic Category It is also awarded and recognized by MURI for 2 categories: 1/ TheMost Complete Laser Clinic in Indonesia 2/ The Most Sales for Skincare by Doctor in e-Commerce In 2019 Bening’s Clinic has been certified by Indonesian government for: 1/ Best in Beauty Clinic 2/ Best in Skincare In 2021 it won the Shopee Award for “The Most Favorite Local Brand” Corporate Social Responsibility Under Bening’s Foundation, Bening’s Clinic and dr. Oky Pratama gives back to the society through social activities and charity as part of their dedication and responsibility. Not only that Bening’s main vision to expand the market in Indonesia as a whole, providing the best aesthetic clinics in the country, but this also relates to our main aim of creating more opportunities and jobs for the locals. Besides that, we also actively contribute to the locals through our several charity projects mainly within the scope of Bening’s foundation. We believe that by keeping our initiatives and the work that every part of the team doing, small but surely, impact that we expect to have for the nation of becoming a better place, is achievable. THINGS YOU DIDN’T KNOW ABOUT BENING’S CLINIC I have only been aware that it turns out there are uncountable numbers of our resellers out there who have benefited muchby sellingour products, andwhen I found out about it, I ambeyond happy with it.
16 History Health is one of most important aspects in everyone’s life. For without it, one cannot live and function to their full potential. In maintaining good health, it is unquestionable that a clinical laboratory plays a vital role in providing doctors with reliable diagnoses, enabling them to move forward with accurate medical treatment. Accuracy and quality of diagnostic results from a clinical laboratory are taken very seriously and can be achieved by the following: • Solid structural organization and excellent laboratory management • Responsible and trustworthy human resources • Solid and strong teamwork • Precise and disciplined work procedure, under strict supervision • Highly focus on patient’s best interest • State-of-the-art equipment The above criteria are a synergy that has been built into the principals from which the Bio Medika clinical laboratory was established on February 22nd, 1983. We have met many challenges and difficulties during the last 39 years of our journey, and yet, by God’s blessing, we have been able to progress and continue in the betterment of delivering our service. Evidence for outstanding service quality by our laboratory is well reflected by lifelong relations we have built on trust with doctors, corporations, and the society. At Bio Medika, trust has been a well-earned honor that we have gratefully accepted with full responsibility. Product Medical Check Up Several ways can be taken to monitor our health, one of which is by performing Medichal Check up that is generally packed in a Medical Check Up Package. This MCU
17 Package consist of physical examination and anamnesis by doctor, Thorax X-Ray, Electrocardiography (ECG), Treadmill Test, Ultrasonography (USG) and Clinical Laboratory Examination. Modern Diagnostic System Bio Medika’s Good and Profesional working systemsupported bymodern equipmentswill avoid Human Eror, thus providing accuracy and precision of the expected results. Home Service One of our supplementary services in which our skilled staff take patients’ samples at the comfort of home, especially convenient for patients with medical conditions that restrict them from leaving their residence. Non Laboratory Examination Digital Radiogrphy for example in Thorax X-ray examination, is carried out to look at any irregularity that may be present in lung and heart in very short time. Electrocardiography (EKG) is cardiac record examination intendeed to evaluate the heart’s rhythm and activity in resting state, as well as to look at any irregularity of the heart. Treadmill test is cardiac record examination in active or exercise state. In this manner, any irregularity in the cardiac veins can be detected. Note that this test cannot be done by EKG. Ultrasonography uses high frequency wavelength to check any irregularities in human organs, such as thyroid gland, breast, and abdominal body parts; including liver, pancreas, reproductive organs, kidney, and urination tube. Brand Value Service and Quality Service and Quality is our motto. we take extra measure and detailed attention as a benchmark in delivering excellent service to our patients. Accuracy and quality control, supported by competent specialist pathology clinical doctors, is part of our commitment in obtaining accountable and reliable results. Promotion Bio Medika utilize every promotion channel to promote our services such as Special Events, mutual partnerships and also utilize Digital Platform.
19 History PT. Graha Seribusatu Jaya is a manufacturing company engaged in the bedding and accessories. Our company was established 30 years ago and we continue to grow today. Our journey begins as the manufacturer of sofa, cabinet and folding bed profile. In 1991, we initiated to expand our market by producing spring bed. Eventually, in 1997 we began to concentrate on producing spring bed with a brand. Almost all of the parts or components of the spring bed are produced by PT. Graha Seribusatu Jaya. We process raw materials such as coils of wire into springs with German made machine, raw wood into wood chips to be used as materials for the box and backrest, and chemical into layers of foam. These components, which make up our spring bed, are proudly made with our high quality production machines. As the outermost layer of the spring bed, we use fabrics that are first processed to provide interesting motifs to cover the mattress layer. Central Spring Bed is the only spring mattress that uses Cotton Sheet - Maximum damper, so as to provide the following advantages the bed feels steadier and sustains the spinewell, reduces the spring pressure to your body and this fabric makes the mattress even stronger. The material that builds up the Cotton Sheet is Fibertech Technology from France which is made through the process of oven baking with temperatures above 200 ° C. Go green program is currently being done by many companies due to global warming. Therefore, in keeping our world green, we also care about the environment by planting trees aroundourofficesanddumpthefactorywaste in accordance with enterprise procedures. Our range covers almost all regions in Indonesia. Until now, PT. Graha Seribusatu Jaya has four major factories and eleven branches in various cities and provinces in Indonesia, namely Jakarta, Bekasi, Tangerang, Bandung, Cirebon, Yogyakarta, Semarang, Surabaya, Bali, Samarinda , Makassar, Palembang. Vision: Being a company that develops, establishes and sustains unbounded by space and time. Mission: 1. To be a national company covering all regions in Indonesia. 2. To be a well-known brand in the hearts of the people and to create comfort by making high-quality products with human resources service and support.
20 History Massindo Group launched COMFORTA in 1995. Comforta has received the most prestigious TOP BRAND AWARD 8 years in a row from 2015 to 2022, thanks to the Massindo Group’s extensive distribution network throughout Indonesia, excellent advertising, and great customer satisfaction and loyalty. In 2015, an impartial assessment ranked Comforta first in the mattress category for “Indonesian Customer Satisfaction.” Comforta was named “Indonesia’s #1 Original Brand” in the mattress category in 2018 and 2020. In 2021, the Nielsen Company (AC Nielsen) conducted an independent consumer survey in the mattress category and discovered that COMFORTA has the highest index in five criteria: market dominance, longevity, goodwill, consumer loyalty, and overall market acceptance. As a result, COMFORTA was awarded the prestigious SUPERBRAND Award. Comforta caters to a wide range of people by providing high-quality, attractively designed mattresses at affordable costs. In Indonesia, Comforta has 20 plants, the majority of which are industrial facilities. The Massindo Group’s headquarters are in Jakarta, Indonesia. The products of the Massindo Group are currently available in all of Indonesia’s provinces, as well as Singapore and China. More than 1200 dealers, prominent modern market chains, online marketplaces, television shop channels, e-commerce, and preferred mattress brands in hundreds of top hotels sell its products. Product Comforta Consists of 5 Series Comfort Series, Perfect Series, Popular Series, Favorite Series, and Multibed Series. Latest Development Comforta introduces 16 new products with antivirus innovation Nano Shield Anti-Virus Protection Technology. Antivirus technology is increasingly being used in everyday products, especially during a pandemic. No exception for mattress products (mattresses) and also pillows bolsters. Choosing a quality mattress is indeed a worthy investment. Research shows that sleeping on a bed with the right level of firmness has a massive impact on comfort, proper spinal alignment, and sleep quality. Given the importance of adequate and quality sleep for health, of course, we should not arbitrarily choose bedding. Promotion Comforta is inchargeof IntegratedMarketing Communication. Soft sale and hard sell are two types of promotional materials that are commonly used. Soft selling includes online or offline advertising, public relations, corporate social responsibility, and interactive marketing, all of which try to persuade consumers to the point of purchase. Hard-selling, on the other hand, can take the shape of personal selling, directmarketing, or sales promotion at dealers or at exhibitions. Comforta has just created a call center that is open 24 hours a day to respond to consumer questions. Brand Value By offering high-quality sleep goods, becoming an amazing business partner to its dealers and suppliers, and becoming a fantastic place to work for its staff and workers, Massindo Group is committed to achieving its mission statement, “To improve the family quality of life in society.” Achievement Comfortahaswonvariousmajorhonors inthe mattress sector, including SUPERBRANDS, TOP BRAND, ICSA (Indonesian Customer Satisfaction), and Indonesia’s #1 Original
21 Brand. According to studies, Comforta is Indonesia’s most well-known and trusted mattress brand. Comforta is offered in Singapore and throughout Indonesia. In 2021, an independent survey ranked Massindo Group as the #1 Corporate Image Index in the mattress maker sector. Comforta Springbed, the spring bed mattress brand preferred by Indonesian families based onmultiple independent surveys, gives 100 free beds to today’s Heroes to remember and thank their services. “During the colonial era, the Heroes used swords and sharp bamboo to oppose invaders. There are still many Heroes in our daily lives in current times, such as today. Heroes exist to solve problems, and they frequently have to sacrifice their own comfort for the sake of others. As a result, Comforta wishes to show its gratitude by supplying Comforta mattresses so that they can sleep more peacefully and pleasantly, allowing them to be more excited about assisting others. Today’s Heroes include people who aid others in need, parents who fight for their children, and health workers who continue to suffer in the middle of a pandemic. Continue to strive for pleasant things to fill your freedom, both at work and in your personal life. Comforta Springbed invites the public to nominate those they believe are deserving of the title of Today’s Hero through the #100KasurUntukPahlawan social media campaign. The community’s high level of excitement for this activity reflects the spirit and principles of great heroism, and it deserves to be nurtured. Comforta Springbed thinks that by sleeping more easily and soundly, their quality of life would improve, resulting in a better quality of life for themselves, their community, and Indonesia. Corporate Social Responsibility To honor and thank the services of today’s Heroes, Comforta Springbed, the spring bed mattress brand preferred by Indonesian families in numerous independent studies, is providing 100 complimentary mattresses to today’s Heroes. “During the colonial era, the Heroes used weapons and sharp bamboo to repel the invaders. Today, like in the past, there are still several Heroes in our daily lives. Heroes exist to overcome obstacles, frequently at the expense of their own comfort. As a result, Comforta wishes to show its appreciation by donating Comforta mattresses to enable them to sleep more deeply and comfortably, thereby increasing their enthusiasm for assisting more people. Being a hero can be accomplished by assisting others in need; parents who battle for their children; and health workers who continue to struggle in the face of a pandemic are all examples of Today’s Heroes. Struggle to fill freedom with pleasant activities, both at work and in the creation of new products. Through the #100KasurUntukPahlawan social media campaign, Comforta Springbed invites the public to nominate individuals they believe are deserving of the title of Today’s Hero. The community’s high level of excitement for this activity reflects the spirit and values of great heroism and deserves to be sustained. Comforta Springbed thinks that by sleeping more comfortably and peacefully, their quality of life would improve, which will benefit their neighbors, the community, and Indonesia.
22 Market Realizing that healthy appearance and skin are things that support various aspects of life, we present Derma Express, which is accessible to all people. Derma Express has a vision to make all Indonesian men and women look attractive at an affordable price by educating the public that external appearance is an important aspect of modern life and advancing the world of medical aesthetics in Indonesia. Derma Express, an Aesthetic Clinic with international standard doctors, is rapidly expanding. Currently, Derma Express has nine branches in Utan Kayu (east Jakarta), Serpong (Tangerang), Tawakal (west Jakarta), Semarang (central Java), Depok, Medan, Bintaro, Bandung, and Lombok (Mataram). In 2023, Derma Express will open more branches than last year. Brand Value Derma Express has doctors who are experts in the medical aesthetics field. For Derma Express, the face and skin are an investment in the future. A healthy face and skin can enhance aspects of life. With Derma Express, getting a proportionate face and healthy skin is very affordable. Treatments Botox - Forehead Botox - Jaw Botox - Underarm Botox Filler - Chin Fillers - Nose Fillers - Smile Line Fillers Smile Line - Under Eye Fillers Threadlift - Perfect Lift - Nose Thread Lift Facial - Reglow Facial - Jeju White Peel - Anti Aging Facial - Purifying Acne Free - Derma Glow Facial Laser - Acne Laser - Hair Removal - Rejuvenation Laser Infusion - Supervit Infusion - Vita Glow Infusion - Vitamin C Injection Mesotherapy - Meso Acne - Meso Glow - Meso Tight - Meso Hair - Body Lipo - Meso Lipo Package - Clear & Glow - Glowing HCombo - Underarm Glow - Spot Free Treatment - Sexy Back Treatment - Derma DNA Package
23 Achievement - Top 3 Pluryal Mesoline User - Marketeers OMNI Brands Of The Year 2022 - I n t e r g r a t e d Marketing Chanel of The Year 2022 - S u p e r b r a n d s I n d o n e s i a 2022 category Skincare & Beauty Clinic Technology Perfect lift (Simple & Smart Suspension System) Perfect Lift works to tighten sagging skin, stimulate collagen in the skin, and rejuvenate skin cells so as to make facial skin firmer, more youthful, and more vibrant. Jeju White Peel The Jeju White Peel treatment functions to remove dead skin cells, clean blackheads, shrink pores, and make the face glow. Mesotherapy Mesotherapy isa typeofwhitening, brightening, and slimming treatment to rejuvenate and tighten the skin and remove excess fat. a unique product that you cannot find anywhere else. Promotion Promotional activities carried out by Derma Express aim to realize people’s dreams of having healthy and proportionate skin at affordable prices. There are various promotions that Derma Express regularly conducts. such as monthly promotions, twin date promotions in e-commerce, as well as promotions during events at booths, promotions for bringing friends, and many other promotions. Target Market Derma Express’s main customers are young people and adults aged between 17 and 50.
24 History Dermaster was established on October 19, 2013. Entering its 10th year, Dermaster has 18 branches spread across various cities (Jakarta- 9 Clinics, West and East Surabaya, Bali Renon and Seminyak, Balikpapan, Banjarmasin, Manado, Makassar, Jayapura) and will be coming soon to Palembang. Product Not only strengthened by experienced doctors, the Dermaster treatment tool is a sophisticated and updated technology tool and has been registered with BPOM and the Ministry of Health, then Dermaster Products are products that have been clinically tested, high quality so they are safe to use. Because it has been officially registered by BPOM & FDA Approved and has international standards. APTOS thread product which was awarded the “Best Tightening Thread Award 2016 – 2019”, “Pearl of Dermatology” 2017 in Poland. “Creation and Manufacturing of High Tech Product” by the Russian government 2019. “Best Clinical Case for Nose Correction” by AMEC France 2017”, Best Suspension Thread In The World at AMWC Monaco 2022 (APTOS). Highly Recommended Skincare Product 2019-2020 from Award Center, Highest Contribution to the Medical Aesthetic field in Indonesia for APTOS Thread Lifting 2019 from PT. Lautan Luas Abadi. Target Market By having Value as No. 1 Contouring Beauty Clinic in Indonesia, target market from Dermaster are patients aged 30-60 years and have Social Economic System A and A+ Latest Development One of the innovations from the Dermaster treatment is the SmartXide Touch Laser. The Smartxide Touch Laser method uses a laser technique that improves skin texture, tightens and removes pockmarks with permanent results. The HiScan DOT/RF combines a CO2 laser with radiofrequency (RF) for adual action total skin rejuvenation. CO2 laser with Pulse Shape Design (PSD) technology, produces performance with advantages that have never been found in dermatology cases before. Capable of reaching surface tissue to deep tissue while ensuring maximum control and minimizing damage due to heat energy and fast healing. In addition, the benefits of the Smartxide Touch Laser treatment include removing pockmarks or scars, shrinking pores, reducing pigmentation and even out skin tone. Not only that, this treatment can tighten the skin, provide a lifting effect without surgery, brighten skin tone, reduce wrinkles and lift sagging upper eyelids, stimulate collagen so the skin looks firmer. Thus the SmartXide Touch Laser is one of the most popular treatments right now. To make the dreams of customers come true, Dermaster has just launched a Slimming Program with a combination of healthy food, supplements and treatments called “Dermalicious” and also Dermaster presents its newest hair treatment, called “Hydrafacial Keravive”, which is a treatment in the formof a serum that can help cleanse the scalp without This is only done when washing your hair, but Keravive can also provide protein to the scalp for thicker and healthier hair. Best seller treatment Apart from that, the Dermaster treatment, which is very popular to date, is the most well-known, called Triple Glowing consisting of Hydrafacial, which is a favorite treatment for Hollywood artists, which makes the face
25 glow instantly. The Hydradermabrasion method removes dead skin while nourishing facial skin to make it more glowing. Other Hydrafacial benefits include removing b l a c k h e a d s , hydrating the skin or moisturizing, r e d u c i n g pigmentation, and reducing wrinkles. Then there is the Pico Derma treatment. The method uses laser technology to perfect facial skin texture which functions to remove skin pigmentation such as spots, melasma, black spots, acne scars, remove tattoos, remove birthmarks, shrink pores, overcome scars or pockmarks, brighten and even out color. more glowing skin, Rejuve younger skin. And Platinum Whithening Infusion which makes skin healthy, glowing, Evenly brightens facial and body skin, Prevents premature wrinkles, Ward off free radicals, Helps regenerate skin cells, Increases oxygen supply in, Skin is more supple, moist and smoother. Promotion Dermaster has promotional media such as a website at www.dermaster-indonesia.com then social media where Dermaster is one of the pioneers of beauty clinics in Indonesia who actively provides information on social media from services, after before to daily promotions such as Instagram on dermaster_id, Tiktok dermasterid and Facebook Dermaster Indonesia, YouTube Dermaster Clinic Indonesia. Not only that, for customers who don’t have time to come to the store, Dermaster also has services on Marketplaces such as Shopee, Tokopedia, Bukalapak, JD.ID, AladinMall on the official Dermaster Official Shop and Tiktok Shop accounts, AirAsia Beauty, with the account name Dermaster Indonesia. In addition, Dermaster also broadcasts on television media such as Liputan 6, Insider CNN, MorningUpdate INews TV and other television. Brand Value Dermaster Indonesia is no longer in doubt as No. 1 Contouring Beauty Clinic in Indonesia, and also Dermaster is the pioneer of Aesthetics clinics in Indonesia such as thread lift, one of which is APTOS which is known as the best thread in the world in Aesthetics. Another advantage that Dermaster has is that Dermaster doctors are Doctor Trainers in APTOS treatment not only in Indonesia but abroad.