India Volume 6

64 Market While tiles are most commonly known for use in residential and commercial spaces like living rooms, bedrooms, bathrooms, kitchens, passages in homes and as interior flooring in malls, hotels, airports and such commercial areas, there are lot of spaces where higher performance and specialised flooring solutions are needed. Solutions that can weather the harsh elements of external climatic conditions, the tough requirements of all kinds of manufacturing and warehousing setups as well as for high traffic areas like outdoors and pavements. Use of conventional or ordinary flooring solutions in such highly demanding areas can lead to a multitude of problems like slippages and tripping, production downtimes, frequent product replacement cycles or even fire and shock hazards in areas like server rooms and operation theatres. Since the launch of the brand in 2000, the past eighteen years has seen Johnson Endura become India’s first and only brand to offer the widest range of specialised flooring and cladding solutions in the Indian tile industry. The products under the Johnson Endura range are a result of deep insights of the gaps in consumer needs. Backed by a very strong R&D setup which is recognised by the Department of Scientific and Industrial Research, With tiles gaining popularity as a means to enhance beautification inside a home, the harsher exterior environ too cries for attention. In tune with its legacy of introducing most of the innovations in the Indian tile industry, H&R Johnson (India) launched the Johnson Endura brand in the year 2000 to offer a highly specialised range of flooring solutions that cater to varied needs pertaining to outdoor and industrial use as well as specialised flooring solutions. Government of India, Johnson Endura translates such insights into unique solutions. Achievements The Industrial Products and Natural Resource (IPNR) wing of H&R Johnson offers everything that is needed to make the perfect product. With their own raw material mines to making dies and moulds, inks, soluble salts and stains to additive compounds, Johnson’s Endura IPNR division has a product required for every stage in the tile and ceramic manufacturing process. Known for the quality of its products and comprehensiveness in range offering, many leading brands from the tile and ceramics industry also procure their raw materials from Johnson’s Endura IPNR wing. History Johnson Endura’s mother brand – Johnson – came into existence in 1903 in the UK. H&R Johnson (India) was incorporated in 1958, starting off as a tile manufacturing company with its first manufacturing plant set up in Thane, Maharashtra, India. The parent company H&R Johnson (India) offers products in categories including sanitary ware, bathroom fittings, wellness products for bathrooms and engineered marble & quartz. The confidence that the Johnson brand exudes, comes with the backing and business leadership of its parent company Prism Johnson Limited, one of India’s leading integrated building materials company. With thirteen state-of-the-art plants across the tiles and bathrooms division, located across the length and breadth of the country, the culture of quality and service at Johnson is furthered by their technological adeptness. Johnson today has a tile manufacturing capacity of over 68 million square metres, making it one amongst the largest tile and flooring solutions manufacturers in India. Johnson also has the largest pan-India distribution network of over 1000 direct dealers and several thousand sub dealers selling its products. With Johnson Endura being the only brand in India to offer such a diverse portfolio of highly durable and technologically advanced solutions, it is no wonder then that some of the leading organisations, commercial setups, manufacturing setups and industrial setups in India have chosen Johnson Endura as their preferred brand for specialised, industrial and tactile flooring solutions. To name a few, Maruti Nexa, BMW and Volkswagen auto showrooms; swimming pools at Talkatora Stadium Delhi and National Games Stadium Hyderabad; tiled floors at Indian School of Business Hyderabad; Maurya Sheraton and Crowne Plaza Hotels in Delhi; food processing units of Hindustan Unilever and ITC Limited, bulk drug and pharmaceutical manufacturing units of Glaxo, Wockhardt, Sun Pharma, Unichem, Cadila and Lupin; Bombay Dyeing textile units; Reliance Industries Patalganga; Amul and Gokul dairies and BARC in Mumbai as well as tactiles in Kochi and Hyderabad metro stations. Product Innovation being the core of everything at Johnson Endura, it has come up with a wide variety of flooring solutions in industrial applications. Besides being highly durable, these industrial tiles also offer SUPERBRANDS 2018 superbrandsindia.com