82 Market In the last decade, the way technology boomed into an empowering avatar was something that took everyone by surprise. The consumer-electronics industry was also impacted by this, albeit in a positive manner. Even durables – once considered lifetime investments – have become easily upgradeable, exchangeable, and most impor tantly, affordable, through easy EMIs and finance schemes. Since its launch in 2007, Reliance Digital has positioned itself as a frontrunner by offering tech-conscious consumers the latest electronic products across its stores and website. Today, the technology markers range from mobile phones to smar t TVs, household and kitchen appliances to IoT devices, and more. While the common evaluation for this is the purchasing power of the urban Indian consumer, the actual spotlight falls on the increasing consumption rate of the rural markets in India, which is witnessing a high brand penetration. With the Indian Government investing in rural electrification – combined with the increasing reach of the internet – the demand for consumer-electronics and durables is accelerating rapidly. Today’s market has spread its wings beyond the larger cities to hundreds of small towns across the country. To cater to this emerging market, Reliance Digital leverages its My Jio Stores – a small format store with strategic presence in high-footfall areas such as high-streets, commercial complexes, and neighbourhood stores across India. Achievements Reliance Digital has consistently been conferred with various awards over the years. The most recent ones are: Global Awards for Retail Excellence on 22nd March 2022 – two awards were won for Retail Marketing Campaign of the Year – #MyKindOfTech and Retailer of the Year Consumer Durables. In 2021, it won Franchise Retail Awards, October 2021 (South India Edition) – Retail Brand of the Year (Consumer Durables) and Franchise Retail Awards, December 2021 (West India Edition) – Hall of Fame. In the same year, it also won MAPIC India Most Admired Retail Company of the Year and Most Admired Omnichannel Retailer of the Year, 2021 – Emerging Technology Awards; Asian Customer Engagement Forum (ACEF), 2021 – Gold for Most Admired Brand of the Year – My Kind of Tech; Images Retail Awards, 2021 – Most Admired Retailer for Best Turnaround Story; DMA Asia CREATEFFECT ECHO Awards, 2021 – Bronze in Retail & E-Tail Category and Most Trusted Brands of India by Zee Business. In the previous year, Reliance Digital won Digixx Award, 2020 – Gold for Digital Marketing Excellence in Social Media for Festival of Electronics Campaign (award conferred by Adgully); and the ACEF Global Customer Engagement Awards, 2020 for Social Media App Effectiveness, among many others. History Reliance Digital is the consumer durables and Information Technology concept from Reliance Retail. The brand seeks to fulfil the dream of every Indian – be it through its nationwide network of conveniently located stores or through its online presence. It does so by providing a delightful shopping experience of products and solutions, and helping customers bring home the latest and best in technology from the widest selection, at the lowest assured price, and with complete peace of mind through lifelong suppor t. As India’s largest electronics retailer, Reliance Digital mapped that customers have unique expectations from their electronics. The brand amalgamated this insight, along with their motto – Personalising Technology, into #MyKindOfTech – a specialised experience that focused on the customer’s needs. This helped them refine the process of choosing unique products suited to their unique lifestyle and greatly enhanced their shopping experience. By offering a host of shopping options through 'My Kind of Shopping', easy finance options with 'My Kind of Finance', and a brand-cer tified service experience through 'My Kind of Service', the brand continues to give its customers their most personalised experience yet. Reliance Retail has also developed a strong por tfolio of products under its own label, Reconnect. It was created to channelise the core brand’s deep understanding of the Indian electronics market and the consumers’ requirements into a wide range of products that will cater to every stratum of the Indian society. The spirit of 'Make in India' fuelled this move fur ther. The brand has notched up notable milestones in its journey – be it the launch of its 100th store in 2012, the launch of its first exclusive mobile and accessories store – My Jio Store in 2013, or the opening of its 1,000th My Jio Store in 2015. In swift progression, Reliance Digital hit the 200th store mark in 2016, 300th in 2018, 400th in 2019, and 500th in 2022. Product Today, Reliance Digital is the largest electronics retailer in India. It has an omnichannel presence in the country with 8,600+ physical stores across 7,000+ towns. Catering to patrons who want the latest in technology to power their desire for an improved lifestyle, the brand offers an extensive range of electronics, suited to every need. Customers can take their pick from the widest assor tment of products, spanning across TVs, smar tphones, laptops, ACs, refrigerators, washing machines, smar t watches and kitchen appliances, making Reliance Digital a go-to destination for all their tech needs. Strategically located in malls and high streets, Reliance Digital’s stores are accessible to In India’s growing retail space, a company that is largely responsible for redefining the country’s experience of technology is Reliance Digital. With a network of over 8,600 Reliance Digital and My Jio stores, it is the largest consumer-electronics-speciality retail chain in India. The brand has reconceptualised the way Indians shop for electronics and has empowered them to choose what is truly right for them. To make this possible, it has gone to great lengths and ensured that the customer’s experience – from discovering electronics to shopping – is a wellbalanced mix of choices and prices, supplemented with perceptive customer service. Hence the brand’s proposition is: Personalising Technology. Superbrands 2022 in.superbrands.com
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