112 Market The market for branded petrol, also known as Motor Spirit (MS), in India is approximately 45% of the total MS sales of oil manufacturing companies. A sub-segment within the premium petrol segment is high-octane premium petrol which is being marketed by all the three PSU oil manufacturing companies since 2002. Herein lies a market of oppor tunities where there is a heated race between brands to capture the imagination of the stakeholders and provide the best fuel and services to customers in order to create enhanced customer experience. In this premium segment, IndianOil’s XP100 is the highest octane premium petrol available in the Indian market. Powered by IndianOil's world-class R&D division, the indigenously developed Octamax Technology enables production of clean fuels meeting stringent BSVI/Euro VI specifications, while enhancing valuable products per barrel of crude oil. What drove IndianOil to come up with sustainable and greener technologies was a need to fulfil all energy requirements of the nation with minimum carbon footprint. With the technological prowess of IndianOil’s R&D and no other product in the category, IndianOil became a game-changer to bring in India’s first indigenously created 100 Octane petrol. It also gave a boost to India’s effor ts towards selfsufficiency and is yet another step in the direction of Aatmanirbhar Bharat which the government is keenly implementing in the energy sector. IndianOil’s purpose was to optimise Octamax Technology and help reach the benefit of 100 Octane petrol to users of high-end bikes and cars. The novel technology developed in-house by its Mathura refinery for production of highoctane gasoline blending stock from the C4 stream produced a very high-octane number. Presently, all Indian Oil refineries have been upgraded and are manufacturing XP100. Achievements Both by way of volumes, number of retail outlets and cities covered, XP100 is India’s largest high octane premium petrol brand (Source: internal data and estimates). This has been achieved in spite of the fact that XP100 was launched on 1st December 2020, and is a very young brand. It has become the brand of choice for customers demanding high octane premium petrol for their high-performance vehicles. Having achieved distinction in India, XP100 has also been endorsed by Fiat Chrysler Automobiles who is using the product as first-fill-fuel for its four-wheelers expor ted to other countries from its manufacturing plant in India, a matter of great pride for IndianOil. With the launch of XP100, India joined a very select niche market of six other countries worldwide that has the hight performance 100 Octane petrol available for high-end vehicles – Germany, the US, Greece, Israel, Malaysia and Indonesia. The launch of XP100 reaffirms IndianOil’s commitment to not only ensure fuel sufficiency across all corners of the country, but also understand customer sentiments to offer a diverse energy basket. It has proved to be a watershed moment in the indigenously developed Indian fuel market. Well recognised in the industry, Octamax has won the FIPI Innovator of the Year Award, 2017 and Innovation Award, 2017-18 by Ministry of Petroleum & Natural Gas for the best indigenously developed technology. History XP100 was launched on 1st December 2020, at twenty retail outlets in cities in Nor th and West India. On 1st January 2021, XP100 was IndianOil’s XP100 is the class-leading product in the branded petrol market in India, which meets the stringent BSVI norms and fulfils all energy requirements of the nation with minimum carbon footprint. Its low benzene content reduces carcinogenic emissions and its low aromatic content reduces suspended particulate matter, thereby improving air quality. With the technological prowess of IndianOil’s R&D, and no other product in the category, IndianOil became a game-changer to bring India’s first indigenously created 100 Octane petrol. It optimises Octamax Technology, a novel technology developed in-house for production of high-octane gasoline, that helps reach the benefit of 100 Octane petrol to users of high-end bikes and cars. This also gives a boost to India’s efforts towards self-sufficiency. XP100, having low benzene and aromatic content with reduced carcinogenic and par ticulate matter emissions, positioned India amongst only having access to 100 Octane fuel 7 nations Superbrands 2022 in.superbrands.com
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