India Volume 12

28 SUPERBRANDS 2020 Market The name HIL has come to symbolise pioneering leadership in the industry today. From its inception in the year 1946, HIL has ridden every curve of hardship, challenge and opportunity to redefine the terms of professional excellence in the market. India stood at 220 million people at the time of getting its independence; poverty was extreme and the market for housing solutions was devoid of options. HIL identified an essential need of the hour and rose to the task. Today, 73 years later, HIL is the leading solution provider in India’s building materials industry. From roofing sheets to piping and insulation, HIL’s flagship brands provide the whole gamut of building materials to an expectant market that asks for nothing but the best from the brand. In fact, Charminar and Birla Aerocon brands from the house of HIL have become the brands of choice for the Indian construction material consumer. With the Indian government’s vision of the 100 Smart Cities programme targeted to relocate millions of people to planned cities, and with an investment of US$ 29.2 billion allocated in the Union Budget for 2019-20, India is expected to become the world’s third largest construction market. Overall, India’s construction industry is expected to grow at a CAGR of 6.6% between 2019 and 2028*. HIL is equipped to rule the scenario for construction materials in its range with absolute confidence. Charminar were conferred with Total Productive Maintenance (TPM) in Category A and the Balasore facility of Charminar conferred with TPM Category B, a first in the entire roofing industry sector. Five of Charminar’s facilities have been certified by National Awards for Manufacturing Competitiveness (NAMC). Kondapally and Sathariya were given the Gold certification and Faridabad, Balasore and Wada the Silver. The latest jewels in the crown have been winning the title of Asia’s Most Trusted Brand for the second time and selected a Superbrand by consumers for 2019-20 for the third consecutive time. History Charminar has been identified as a pioneer in the affordable housing sector since 1946. The post-Independence domestic market witnessed a boom in the requirement of housing solutions, and Charminar rose to the challenge with its innovative, international standard products and the promise of dependability. The journey which started with a single facility in Hyderabad has grown rapidly through the decades and has established its presence across the nation. Charminar has also pioneered the use of technology. A robust ERP system, coupled with the recently launched Dealer Information Management System has ensured that Charminar, along with its partners, always remains ahead of competition. HIL is constantly working on new, eco-friendly innovations for its products as the market becomes more advanced and evolved. As part of its advanced research programme HIL has established a state-of-the-art R&D centre, which has gained recognition from the Department of Science & Industrial Research (DSIR). With new, eco- friendly products in the pipeline and existing products flying off its shelves, Charminar will further consolidate its position in the expansion of the real estate sector. Charminar has always been a frontrunner in providing consumers with options that best suit their construction requirements. Achievements As a consumer-centric brand, Charminar’s success has been built on the satisfaction of its users. The brand has garnered enough awards over the past decade to cover an entire wall of fame. As one of the oldest and largest producers of fibre cement sheets in the country, brand Charminar carries an unassailable status as one of the country’s premium brands. It operates with an expert understanding of rural and semi-rural India and partners with local administration to support various community initiatives via its extensive CSR programme. Charminar’s relationship with the people and its trade partners has grown to enviable strength, boasting of a network that none in competition can expect to match today. Over 74 years, Charminar has built a legacy that is unparalleled. At present, the figures stand at 9,000 channel partners, six facilities and 38 depots countrywide. Charminar has forged this vast network with the proud testimony of its people, both partners and customers. On the path to glory, a large bouquet of awards has been picked up by Charminar. The Vijayawada, Sathariya and Faridabad facilities of HIL’s 73 years’ journey from pioneer to leader along with its flagship brand Charminar can be attributed to the contribution of the construction industry in building modern India. 73 years after Independence, the industry remains the country’s second largest employer. Charminar has grown to be the country’s single largest manufacturer of fibre cement sheets and metal roofing sheets. The brand enjoys a pan-India presence and operates with a formidable network of over 9,000 channel partners, six manufacturing facilities and 38 depots that service its labyrinthine network. *Source: www.makeinindia.com