MARKET Butterfly brand is the leading grain, pulses, rice and pastas brand of Spice World Ltd.The Butterfly brand is a seasoned brand in East Africa, with over 40 years of consistent safe service provision. The Butterfly range offers trusted quality products that have dominated household pantries since 1974. Spice World Ltd, is a Kenyan manufacturing company based at Nanyuki Road in Nairobi’s industrial area. Spice World Ltd, produces different products under various brands such as: Butterfly, Kamal and Asanta. Its success is attributable not only to producing quality products and its high maintenance of food safety standards, but on its strong relationship with the people. In addition to this, they always focus on modernisation through innovation and mechanisation to improve their products; never compromising on stringent local and international regulations. The brand is consumer and innovation-driven. It is dynamic and constantly striving to meet the ever-growing demands of its market; both locally and internationally. Butterfly is the market leader in grains, pulses and pasta. Their brand has grown beyond the borders and is now exported to other East African countries and to the rest of the world. Not only have their products increased in variety and market share, but their internal staff and farmers have also grown exponentially. Spice World is an equal opportunities employer that strives to engage a highly skilled workforce while ensuring maintaining gender balance. People are the ethos of the company; they pride themselves on their staff and the thousands of farmers; all of whom are dependent on them to meet their mandate of providing safe, healthy and wholesome products. ACHIEVEMENTS ISO CERTIFICATIONS • Spice World Ltd holds FSSC 22000 v 5.1, ISO 9001:2015 & ISO 14001:2015-EMS Certifications. • Named one of the Top 100 mid-sized companies in Kenya by Business Daily. • From 2010 to 2014, Spice World Ltd has been listed among the Top 100 mid-sized companies in Kenya by the leading local business newspaper pull-out, Business Daily. Agribusiness Excellence Awards in Kenya • Butterfly’s greatest public recognition was being awarded the ‘Most Preferred Brand’ in the Grains, Lentils, Green Grams, Spaghetti and Atta Mark 1 category during the 2019 Agribusiness Excellence Awards in Kenya. Superbrands • Recognition for being one of the country’s leading brands. 2019-2020 and 2020-2022 “Made in Kenya and Grown in Kenya” • Engagement with “Made in Kenya and Grown in Kenya” initiative which promotes manufacturing and export of products made in Kenya. • Spice World Ltd outsources its quality assorted raw materials (cereals/pulses) locally and within the EAC region hence directly and indirectly supporting a total of 6000 small to large-scale farmers.They also engage in contract farming activities with organised farmer groups (CBOs and established large-scale farmers) by offering them markets for the contracted items. Spice World Ltd has an extensive network and has membership subscriptions with organisations like East Africa Grain Council (EAGC), Cereal Millers Association (CMA) and Global Pulse Confederation (GPC) among other key players in the grain sector. HISTORY Since its inception in 1974, Kenya Spicers and Packers Ltd, a humble family-run company has grown from strength to strength. In 1993, the company was incorporated as Spice World Ltd and has since earned notable respect as a market leader in the food commodities segment. Based in the industrial area of Nairobi, Kenya, it started by processing and packaging spices before moving on to dealing with agro commodities. The products range from grain/cereal processing to milled cereal/pulse flours with brands like Butterfly (premium), Kamal and Asanta. In 2008, Spice World Ltd. acquired a pasta manufacturing plant allowing then to enter into a new market when they introduced long and short-cut pasta (vermicelli) under the Butterfly brand. 32
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